UCHealth launches prescription pricing tool, allowing providers to check the prices individual patients might pay for their medications

RxRevu’s SwiftRx® Direct™ is the first independent technology that helps doctors prescribe cost-effective medications for patients

DENVER, Colo., May 09, 2019 (GLOBE NEWSWIRE) -- UCHealth today announces the launch of the only independent real-time benefit and cost transparency solution in the country across the health care system’s hospitals and clinics. SwiftRx® Direct™ helps physicians quickly and easily find affordable alternatives to more costly medications specific to a patient’s health needs and insurance benefits.

“Having prescription pricing information at physicians’ fingertips when we’re meeting with a patient is a huge step forward. This helps avoid the surprise a patient might have when they get to the pharmacy only to find out the medication prescribed is unreasonably expensive,” said UCHealth Chief Innovation Officer Richard Zane, M.D., who is also the professor and chair of emergency medicine at the University of Colorado School of Medicine. “This tool helps providers know the costs ahead of time and discuss them with patients.”

CT Lin, M.D., an internal medicine physician with UCHealth and the system’s chief medical information officer, offers a real-life example where this tool enabled him to change a prescription from tablets to capsules, reducing the co-pay estimate for the patient from $250 to $50.

“This took two seconds and saved the patient, the pharmacy and our clinic a couple of phone calls and the hassle of dealing with this substitution over the following several days, in addition to saving the patient $200,” said Dr. Lin. “The ability to view real-time pharmacy benefits is a real patient and physician satisfier. Instead of the usual ‘guess-again’ game, where we prescribe a medicine and hope that the co-pay is affordable at the pharmacy, now we can see an accurate cost-estimate at the time of prescribing, and even see suggested alternatives.”

UCHealth is the first health care system in the country to go live with this tool within its electronic medical record, Epic, making the RxRevu’s SwiftRx® Direct™ solution available to thousands of providers. UCHealth’s CARE Innovation Center has been a close partner with RxRevu, developing and testing the technology together and seamlessly integrating it into the electronic medical record system.

“Working with innovative tech partners to develop and deploy prescriptive analytics such as SwiftRx® Direct™ at clinics across the system is one of many ways UCHealth is innovating and disrupting the way healthcare is delivered, finding time-saving efficiencies for providers and identifying cost savings for patients,” said Dr. Zane.

“Our mission is to improve patient outcomes through better prescribing. RxRevu’s content will help ensure the right medications are prescribed at prices patients can afford. The ultimate goal is to ensure consistent and cost-effective prescribing across the UCHealth clinical footprint so that patients are not forced to abandon drug therapies due to high cost,” said Carm Huntress, co-founder and CEO of RxRevu. “Partnering with UCHealth to serve its providers and patients is a great opportunity to learn and grow with a health system committed to helping patients lower medication costs while improving outcomes, safety and satisfaction.”

The technology can show a physician a number of different medications that all work equally well and can point out which will be least expensive or that will be covered by the patient’s insurance plan. This is currently available in 19 clinics, and the health system plans to expand in the coming months.

About UCHealth

UCHealth is an innovative, nonprofit health system that delivers the highest quality medical care with an excellent patient experience. UCHealth combines Longs Peak HospitalYampa Valley Medical CenterMemorial Hospital CentralMemorial Hospital NorthPoudre Valley HospitalMedical Center of the RockiesUCHealth Medical GroupBroomfield HospitalGrandview HospitalPikes Peak Regional Hospital and University of Colorado Hospital into an organization dedicated to health and providing unmatched patient care in the Rocky Mountain West. With more than 150 clinic locations, UCHealth pushes the boundaries of medicine, providing advanced treatments and clinical trials and improving health through innovation.

About RxRevu

RxRevu is a Denver-based company on a mission to improve healthcare through more informed and consistent prescription decisions. Through their SwiftRx® platform and underlying set of Prescription Decision Support tools, RxRevu has created technology that allows healthcare professionals to consider everything from a patient’s medical history and insurance coverage to the cost of specific drugs, enabling Health Systems to holistically manage and measure their prescribers’ performance. For details, visit rxrevu.com.


With University of Colorado Hospital as its academic anchor, UCHealth is uniquely able to provide advanced treatments and innovative clinical trials, ensuring excellent care and outcomes for more than 1.7 million unique patients each year. UCHealth’s mission is to improve the lives of people in Colorado and beyond.

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