META, Mo., May 14, 2019 (GLOBE NEWSWIRE) -- Diamond Pet Foods has launched Diamond CARE Urinary Support Formula for Adult Cats, a therapeutic nutrition formula for cats that suffer from feline lower urinary tract disease (FLUTD). The new formula was developed by veterinarians and nutritionists to meet the increasing number of FLUTD cases among house cats. According to a national insurance company, bladder or urinary tract disease was the most common medical condition that prompted veterinary care among insured cats in 2017.¹

FLUTD is an all-encompassing term used to describe infections, crystals, stones and inflammation (known as idiopathic cystitis) of the lower urinary tract – the bladder and the urethra. Large amounts of certain minerals, such as calcium, phosphorus and magnesium, can contribute to crystal formation in the urine.

“Not only is FLUTD a very serious health condition, but it can be painful to cats, which may cause them to associate painful urination with their litter box,” said Alex Bradley, DVM, from Alpharetta, Georgia. “This is often the first sign cat parents notice. The good news is that FLUTD can often be managed with diet and other environmental changes. Reducing urine pH controls the formation of struvite crystals by interfering with the ability of phosphate ions to bind with magnesium in the urine.”

The composition and characteristics of cat urine are directly related to diet, which is why nutrition is important to FLUTD management. In fact, a key aspect of cat urine that is influenced by the food is the acidity, indicated by the pH of the urine. Diamond CARE Urinary Support Formula for Adult Cats supports a healthy urinary tract by reducing urine pH.

Affordable Solution and Prevention
Diamond Pet Foods was born in 1970 as the result of one family’s commitment to the idea that every pet deserves great nutrition at an affordable price. Diamond CARE Urinary Support Formula for Adult Cats continues that tradition as an affordable over-the-counter option that can help address urinary health issues in cats and support a healthy urinary tract by reducing urine pH. In addition, controlled amounts of minerals help reduce their presence in urine and decrease the risk of crystal and stone formation.

“FLUTD can be largely managed with the appropriate diet. We are here to ensure that an affordable option is available to cat parents who are in the market for urinary cat formulas,” said Mark Brinkmann, vice president of operations for Diamond Pet Foods.

Additional Benefits
In addition to supporting a healthy urinary tract, Diamond CARE Urinary Support Formula for Adult Cats contains guaranteed levels of omega-3 and omega-6 fatty acids in an optimal ratio to maintain healthy skin and coat. The formula offers complete and balanced nutrition for adult cats and is designed for daily, long-term use. Like all Diamond products, Diamond CARE Urinary Support Formula for Adult Cats contains no added artificial colors, flavors or preservatives. All ingredients are carefully selected, and precise levels of vitamins and minerals provide optimized nutrition.

Diamond CARE Urinary Support Formula for Adult Cats joins the current Diamond CARE pet food line, which contains prescription Renal Formula for Adult Dogs, Sensitive Skin Formula for Adult Dogs, Sensitive Stomach Formula for Adult Dogs, Weight Management Formula For Adult Dogs and Weight Management Formula for Adult Cats. All Diamond CARE formulas follow the Association of American Feed Control Officials (AAFCO) guidelines for complete and balanced pet foods. Diamond CARE Urinary Support Formula for Adult Cats will be available at select independent pet retailers and veterinary clinics. For a list of independent retailers and veterinary clinics near you, visit our where to buy page. For information about Diamond CARE Urinary Support Formula for Adult Cats, contact your Diamond sales representative or visit DiamondPet.com.

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¹ (Nationwide, 2018)

Media Contact
Halli Kubes, Woodruff
hkubes@wearewoodruff.com
651.385.9979

About Diamond CARE
The Diamond CARE® line of specialized diets includes six formulas designed to meet the needs of pets with unique dietary needs. Developed by veterinarians using proven research, ideal nutrient levels and carefully selected ingredients are included in each recipe. Manufactured by Diamond Pet Foods, the company’s mission is to produce affordable pet food because every pet deserves the nutrition they require. For more information or to find where to purchase Diamond CARE, visit diamondpet.com. If you have questions or concerns about your pet’s health or nutrition, please talk to your veterinarian.

©2019 Schell & Kampeter, Inc. Diamond CARE is a registered trademark of Schell & Kamp.

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