Dublin, May 15, 2019 (GLOBE NEWSWIRE) -- The "Global Home Fragrances Market By Product Type (Sprays, Sachets, Electric Air Fresheners & Others), By Distribution Channel (Store-based Retail & Non-Store-based Retail), By Region, Competition, Forecast & Opportunities, 2024" report has been added to ResearchAndMarkets.com's offering.

The global home fragrances market stood at $ 7.2 billion in 2018 and is projected to grow at a CAGR of 4.6% during 2019-2024 to reach $ 9.4 billion by 2024, backed by their properties of creating a favorable environment at home.

Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different type of aromas such as eucalyptus, jasmine and lavender that help to liven up the mood, thereby creating a stress-free environment.

The global home fragrances market is thriving, driven by new aesthetically pleasing products, personalization of the products and usage of natural ingredients in the products. Growing demand for natural essential oils in home fragrance products is likewise bringing about the increasing demand for home fragrance products. Rising discretionary income leading to increasing inclination of consumers towards various types of home fragrance products is another factor responsible for the steady growth of the global home fragrances market.

In terms of product type, the global home fragrances market has been categorized into sprays, sachets, electric air fresheners and others. Sprays are usually cheaper than electric air fresheners and scented oils, thus accounted for the largest market share in 2018 and expected to continue their market dominance during the forecast period.

Europe dominated the global home fragrances market in 2018, majorly on account of increasing awareness related to a healthy lifestyle. United Kingdom accounted for majority of the European home fragrances market in the reported year. The sales of electric air fresheners, candles and wax melts have increased in the United Kingdom, they also have a higher ASP and a higher frequency of purchase. Also, people in the country are frequent buyers of home fragrance products, thereby driving the market in the country.

Geographical expansions, new product launches, acquisitions and mergers are some of the key strategies adopted by companies operating in the global home fragrances market to remain competitive among themselves. The market boasts the presence of a large number of regional and international players, thus making the market fragmented in nature. Manufacturers of home fragrances compete among themselves on delivering quality products in order to gain a competitive edge.

Some of the leading market players are S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company, Newell Brands Inc, L Brands Inc, NEST Fragrances LLC, Seda France, Inc., Illume Inc., Henkel AG & Co. KGaA and Beaumont Products, Inc.

Years considered for this report:

  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020-2024


Key Topics Covered:

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customers/Customer Insights
4.1. Brand recall (top-of-mind and spontaneous) and brand awareness
4.2. Willingness to spend
4.3. Preferred point of purchase
4.4. Factors influencing purchase decision
4.5. Media consumption to gain knowledge about the product type
4.6. Influence of social media on purchase decision
4.7. Challenges/Issues faced post purchase

5. Global Home Fragrances Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.))
5.2.2. By Distribution Channel (Store-based Retail and Non-Store-based Retail)
5.2.3. By Region
5.2.4. By Company
5.3. Market Attractiveness Index

6. Europe Home Fragrances Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. United Kingdom Home Fragrances Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Distribution Channel
6.3.1.3. Pricing Analysis
6.3.2. France Home Fragrances Market Outlook
6.3.3. Germany Home Fragrances Market Outlook
6.3.4. Italy Home Fragrances Market Outlook
6.3.5. Russia Home Fragrances Market Outlook
6.3.6. Netherlands Home Fragrances Market Outlook

7. North America Home Fragrances Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. North America: Country Analysis
7.3.1. United States Home Fragrances Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.1.3. Pricing Analysis
7.3.2. Canada Home Fragrances Market Outlook
7.3.3. Mexico Home Fragrances Market Outlook

8. Asia-Pacific Home Fragrances Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. Japan Home Fragrances Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
8.3.1.3. Pricing Analysis
8.3.2. China Home Fragrances Market Outlook
8.3.3. Australia Home Fragrances Market Outlook
8.3.4. South Korea Home Fragrances Market Outlook
8.3.5. India Home Fragrances Market Outlook

9. Middle East & Africa Home Fragrances Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. MEA: Country Analysis
9.3.1. Saudi Arabia Home Fragrances Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.1.3. Pricing Analysis
9.3.2. South Africa Home Fragrances Market Outlook
9.3.3. UAE Home Fragrances Market Outlook

10. South America Home Fragrances Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Home Fragrances Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.1.3. Pricing Analysis
10.3.2. Argentina Home Fragrances Market Outlook
10.3.3. Colombia Home Fragrances Market Outlook

11. Market Dynamics
11.1. Drivers/Opportunities
11.2. Challenges

12. Market Trends & Developments

13. Competitive Landscape
13.1. Competition Outlook
13.2. Company Profiles (Leading 10 Companies)
13.2.1.1. S. C. Johnson & Son, Inc.
13.2.1.2. Reckitt Benckiser Group plc (RB)
13.2.1.3. The Procter & Gamble Company
13.2.1.4. Newell Brands Inc
13.2.1.5. L Brands Inc
13.2.1.6. NEST Fragrances LLC
13.2.1.7. Seda France, Inc.
13.2.1.8. Illume Inc.
13.2.1.9. Henkel AG & Co. KGaA
13.2.1.10. Beaumont Products, Inc.

14. Strategic Recommendations

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Related Topics: Air Fresheners