Dublin, June 19, 2019 (GLOBE NEWSWIRE) -- The "Global Social Media Analytics Market Growth, Trends, and Forecasts (2019-2024)" report has been added to ResearchAndMarkets.com's offering.
The Social Media Analytics Market was estimated at USD 4.73 billion in 2018, and is expected to register a CAGR of 28.2% during the forecast period (2019-2024).
Social media analytics is widely considered to be a significant business and marketing tool in the present day business scenario. In order to gain actionable insights on consumer perceptions and improve their services and products portfolio, businesses across the globe are using social media analytics.
Key Highlights
Market Trends
Retail to Hold Major Share
North America to Hold Major Share
Competitive Landscape
The marketing analytics market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability.
Noteworthy Developments
Key Topics Covered
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers & Restraints
4.3 Market Drivers
4.3.1 Exponential Growth in Number of Social Media Users
4.3.2 Increased Emphasis on Targeted Marketing and Competitive Intelligence
4.4 Market Restraints
4.4.1 Growing Volumes of Unstructured Data
4.4.2 Complex Social Media Workflow Analytics and Lack of Awareness
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Force Analysis
5 MARKET SEGMENTATION
5.1 By Component
5.1.1 Monitoring
5.1.2 Measurements
5.1.3 Analytics and Insights
5.2 By Mode of Deployment
5.2.1 On-premise
5.2.2 On-demand
5.3 By End User
5.3.1 Banking & Financial Services
5.3.2 IT & Telecommunications
5.3.3 Retail
5.3.4 Life Sciences (Healthcare)
5.3.5 Government Services
5.3.6 Media & Entertainment
5.3.7 Utilities
5.3.8 Transportation & Logistics
5.3.9 Other End Users
5.4 Geography
5.4.1 North America
5.4.1.1 US
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 UK
5.4.2.3 France
5.4.2.4 Spain
5.4.2.5 Italy
5.4.2.6 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 Latin America
5.4.5 Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 IBM Corporation
6.2.2 SAS Institute Inc.
6.2.3 Clarabridge Inc.
6.2.4 GoodData Corporation
6.2.5 Crimson Hexagon Inc.
6.2.6 Adobe Systems Incorporated
6.2.7 Oracle Corporation
6.2.8 Salesforce.com Inc.
6.2.9 Netbase Solutions Inc.
6.2.10 Simply Measured Inc.
6.2.11 SAP SE
6.2.12 Tableau Software Inc.
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information about this report visit https://www.researchandmarkets.com/r/9yrizq
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