Cemtrex Announces Software Development of Arcadium - an Augmented Reality Experience for 7 Luxury Brands at Hudson Yards in New York City

Farmingdale, New York, UNITED STATES

Long Island City, NY, July 11, 2019 (GLOBE NEWSWIRE) -- - Cemtrex (Nasdaq: CETX, CETXP, CETXW), a leading technology company, today announced it has developed for luxury brands housed under Richemont, Arcadium - an upcoming immersive augmented reality (AR) experience featuring seven innovative experiences. Arcadium’s augmented reality experience is custom engineered and designed by Cemtrex for Cartier, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget, Vacheron Constantin and IWC Shaffhausen. The experiences will be unveiled in New York City’s Hudson Yards on July 11, 2019.

“We are thrilled to showcase these groundbreaking AR experiences.” said Saagar Govil, CEO and Chairman of Cemtrex. “This project aligns perfectly with our mission to create revolutionary experiences through technology and gives us an amazing platform to showcase our innovative team of designers and developers. We believe this experience will pioneer how retail companies utilize Augmented Reality to transcend their brands into the digital future. We believe this project represents the first of many opportunities to collaborate with leading brands that want to differentiate themselves through technology for years to come.”

The Arcadium experience will tell the stories of the Richemont Maisons – with a nod to their heritage, craftsmanship, and creativity – in a truly modern way. Visitors will be invited to enter the 3-D worlds of Cartier, IWC, Jaeger-Le-Coultre, Montblanc, Panerai, Piaget, Vacheron Constantin, and Van Cleef & Arpels.

Augmented and Virtual Realities are among of the fastest growing business areas, which are expected to reach over $500 billion by 2025. The industries that will generate VR and AR opportunities include: industrial design, medical diagnostics, entertainment, sports, training simulations, productivity tools, social experiences, manufacturing optimization, app development, tourism, & advertising. All industries whether retail, education, social media, healthcare or manufacturing, will experience widespread disruption and innovation in their products and services by utilizing VR & AR solutions to increase their profitability in the coming decade.

The pop-up is free and open to the public from Friday, July 12 to Thursday, July 25 at The Shops & Restaurants at Hudson Yards (4th Floor). Opening hours are 10 a.m. – 5 p.m., Monday to Thursday, 10 a.m. – 9 p.m., Friday and Saturday, and 10 a.m. – 5 p.m. on Sundays. Advance, timed ticketing is currently available through Eventbrite or at https://www.arcadiumhy.com/.

For a video about the Arcadium experience: https://vimeo.com/345498388

To learn more about Cemtrex's software development services please visit cemtrexlabs.com

About Cemtrex

Cemtrex, Inc. (CETX) is the manufacturer of the SmartDesk, the world’s most advanced workstation. Cemtrex is a diversified technology company that's driving innovation in a wide range of sectors, including smart technology, virtual and augmented realities, advanced electronic systems, industrial solutions, and intelligent security systems.

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