Dublin, Aug. 07, 2019 (GLOBE NEWSWIRE) -- The "Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy" report has been added to ResearchAndMarkets.com's offering.
Southeast Asia digital advertising market is expected to grow by 13.93% and reach $15.35 billion by 2026, representing the fastest growing regional market in the world.
This report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026.
The report is based on a comprehensive research of the entire Southeast Asia digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.
In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints & Challenges
- Emerging Product Trends & Market Opportunities
- Porter's Five Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography.
Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
- Mobile Ad (further divided into In-APP and Mobile Web by channel)
- Desktop Ad
- Digital TV and Others
Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
- Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
- Internet Paid Search
- Social Media
- Online Video
- Others
Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
- Media and Entertainment
- Consumer Goods & Retail Industry
- Banking, Financial Service & Insurance
- Telecommunication IT Sector
- Travel Industry
- Healthcare Sector
- Manufacturing & Supply Chain
- Transportation and Logistics
- Energy, Power, and Utilities
- Other Industries
Geographically, the following national/local markets are fully investigated:
- Indonesia
- Thailand
- Philippines
- Malaysia
- Singapore
- Vietnam
- Taiwan
- Rest of SEA
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through the Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players
- Alibaba
- Amazon
- Apple Inc.
- Applovin Corporation
- Baidu
- Facebook Inc.
- Google, Inc.
- Microsoft Corporation
- Nokia
- Sina
- Tencent
- Verizon
- Yahoo! Inc.
Key Topics Covered
1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary
2 Market Overview and Qualitative Analysis
2.1 Market Size and Forecast
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter's Five Forces Analysis
3 Segmentation of Southeast Asia Market by Platform
3.1 Market Overview by Platform
3.2 Southeast Asia Mobile Advertising Market 2015-2026
3.3 Southeast Asia Desktop Advertising Market 2015-2026
3.4 Southeast Asia Market of Digital Advertising via Other Digital Platforms 2015-2026
4 Segmentation of Southeast Asia Market by Ad Format
4.1 Market Overview by Ad Format
4.2 Southeast Asia Digital Display Ad Market 2015-2026
4.3 Southeast Asia Internet Paid Search Ad Market 2015-2026
4.4 Southeast Asia Social Media Ad Market 2015-2026
4.5 Southeast Asia Online Video Ad Market 2015-2026
4.6 Southeast Asia Market of Other Digital Ad Formats 2015-2026
5 Segmentation of Southeast Asia Market by Industry Vertical
5.1 Market Overview by Industry Vertical
5.2 Southeast Asia Digital Advertising Market for Media and Entertainment 2015-2026
5.3 Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026
5.4 Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026
5.5 Southeast Asia Digital Advertising Market for Telecommunication IT Sector 2015-2026
5.6 Southeast Asia Digital Advertising Market for Travel Industry 2015-2026
5.7 Southeast Asia Digital Advertising Market for Healthcare Sector 2015-2026
5.8 Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain 2015-2026
5.9 Southeast Asia Digital Advertising Market for Transportation and Logistics 2015-2026
5.10 Southeast Asia Digital Advertising Market for Energy, Power, and Utilities 2015-2026
5.11 Southeast Asia Digital Advertising Market for Other Industries 2015-2026
6 Southeast Asia Market 2015-2026 by Country/Region
6.1 Overview of Southeast Asia Market
6.2 Indonesia
6.3 Thailand
6.4 Philippines
6.5 Malaysia
6.6 Singapore
6.7 Vietnam
6.8 Taiwan
6.9 Rest of Southeast Asia Region
7 Competitive Landscape
7.1 Overview of Key Vendors
7.2 Company Profiles
8 Investing in Southeast Asia Market: Risk Assessment and Management
8.1 Risk Evaluation of Southeast Asia Market
8.2 Critical Success Factors (CSFs)
For more information about this report visit https://www.researchandmarkets.com/r/8zj39e
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