New York, NY, Aug. 13, 2019 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Geo-Marketing Market By Software (Reporting, Location and Predictive Analytics, and Geo-Fencing), By Technology (Bluetooth, Wi-Fi, NFC, Beacon, and GPS), By Deployment Mode (On-Premises and Cloud-Based), By Location (Indoor and Outdoor), and By Vertical (BFSI, IT & Telecommunication, Tourism, Retail & E-Commerce, and Healthcare & Lifesciences): Global Industry Perspective, Comprehensive Analysis, And Forecast, 2018–2025”. According to the report, the global geo-marketing market was around USD 7.4 billion in 2018 and is expected to reach approximately USD 38.1 billion by 2025, at a CAGR of around 26.5% between 2019 and 2025.
Geo-marketing is a concept where the location of consumers is used for framing marketing efforts. It is the use of location intelligence for planning and implementation of the marketing mix. It consists of using digital mapping to display and organize data. This is done for reviewing and decision-making purposes. Thus, it helps to deliver messages and business offerings to the right customers at the right place and right moment. The global geo-marketing market is expected to grow notably, owing to the growing demand for location-based intelligence that leads to a magnified business payoff. Location analytics, data warehousing, and data mining provide intensive and varied data regarding probable markets and potential customers. Organizations are increasingly investing in digital marketing as compared to traditional marketing practices. However, the growing use of computers and the emergence of information technology are also increasing the number of cyber-attacks, which, in turn, is putting a risk on users’ privacy. This is a major geo-marketing market restraint along with legal concerns.
Browse through 88 Tables & 37 Figures spread over 188 Pages and in-depth TOC on “Global Geo-Marketing Market: By Type, Technology, Industry Size, Share, Applications, Analysis and Forecast, 2018–2025”.
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The software segment is categorized into geo-fencing, reporting, location and predictive analytics. The geo-fencing segment shows significant market potential due to its ability to gather customer data and analyze customers’ buying capacity. It also helps in recording customer buying behavior. Organizations can, thus, implement strategies for the customer buying motivation by sending messages regarding business offerings, whenever the customer is in close vicinity.
On the basis of vertical, the retail and e-commerce sector is predicted to hold a significant market share, due to the growing customer inclination toward being up-to-date with changing fashion trends. The constantly upgrading technology drives people toward owning the latest products. Thus, the demand for consumer durables has increased, which is driving the retail and e-commerce segment for geo-marketing applications.
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North America leads the global geo-marketing market, owing to its rapidly flourishing education sector. The U.S. and Canada lead the regional market due to growing technological advancements, increasing R&D investments, and rising financial assistance from the government. Moreover, the U.S. also facilitates rapid developments for a lot of startups and investments in the education sector, by implementing advanced technology in its esteemed universities. Companies in this region are also concentrating on analytics, which is further driving this regional market.
The European geo-marketing market will grow substantially in the future. The purchasing power of major European countries has been increasing over the years, with a growth of 3% in 2018. Decreasing energy prices might decline the EU’s inflation rate. Moreover, there has been a boom in the online retail sector of Europe. All these factors are driving this regional market for geo-marketing.
Browse the full “Geo-Marketing Market By Software (Reporting, Location and Predictive Analytics, and Geo-Fencing), By Technology (Bluetooth, Wi-Fi, NFC, Beacon, and GPS), By Deployment Mode (On-Premises and Cloud-Based), By Location (Indoor and Outdoor), and By Vertical (BFSI, IT & Telecommunication, Tourism, Retail & E-Commerce, and Healthcare & Lifesciences): Global Industry Perspective, Comprehensive Analysis, And Forecast, 2018–2025” Report at https://www.zionmarketresearch.com/report/geo-marketing-market
The Asia Pacific geo-marketing market is expected to be the fastest growing region globally in the future, owing to the rapidly growing economies of India and China and rising investments witnessed in the region’s IT and retail sectors. India is likely to lead with the highest growth rate in the future, owing to its growing investments and flourishing retail sector.
The Middle East and Africa shows major growth potential in the global geo-marketing market. The UAE is witnessing substantial infrastructural developments. Dubai’s tourism sector is flourishing due to its infrastructural marvels, which is driving its geo-marketing market. Other countries in the Middle East have been growing consistently due to their increasing oil exports. The Latin American economies are expected to grow by 2.6% by 2020 in the geo-marketing market. Lower interest rates and decreased corporate taxes are attracting businesses from across the world to this region. FDIs have also been increasing in this region for the last few years, which is also driving the region’s geo-marketing market.
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The prominent players in the global geo-marketing market are Google, Cisco, Oracle, IBM, Salesforce, Adobe, Microsoft, Qualcomm, Rover, Mobile Bridge, Ericsson, Hyper, Reveal Mobile, Merkle, Foursquare, Galigeo, Navigine, Xtremepush, and LocationGuru.
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This report segments the global geo-marketing market into:
Global Geo-Marketing Market: By Software
- Location and Predictive Analytics
- Geo-Fencing
- Reporting
Global Geo-Marketing Market: By Deployment Mode
- On-Premises
- Cloud-Based
Global Geo-Marketing Market: By Technology
- Wi-Fi
- Bluetooth
- Beacon
- NFC
- GPS
Global Geo-Marketing Market: By Location
- Indoor
- Outdoor
Global Geo-Marketing Market: By Vertical
- BFSI
- IT and Telecommunications
- Tourism
- Retail and E-Commerce
- Healthcare and Lifesciences
Global Geo-Marketing Market: By Region
- North America
- The U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
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