Global Location Intelligence Software Market Estimated to Reach USD 23,905 Million By 2027: Zion Market Research

According to the report, the global location intelligence software market was USD 6,911 million in 2018 and is expected to reach around USD 23,905 million by 2027, growing at a CAGR of 15% between 2019 and 2027.


New York, NY, Aug. 20, 2019 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Location Intelligence Software Market By Deployment Mode (Cloud-Based and On-Premises), By Application (Mapping, Spatial Analytics, Demographic Analytics, and Others), By End-User (SMEs and Large Enterprises), and By Vertical (Real Estate, BFSI, IT & Telecom, Retail & E-Commerce, Media & Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027”. According to the report, the global location intelligence software market was USD 6,911 million in 2018 and is expected to reach around USD 23,905 million by 2027, growing at a CAGR of 15% between 2019 and 2027.

Location intelligence software is a business intelligence solution that helps analyze data to identify the relationship between objects based on their physical locations. These solutions are utilized by analysts and data scientists to determine business insights from various tools. Location intelligence tools facilitate users to view trends on maps and graphics and optimize business opportunities accordingly.

Browse through 71 Tables & 32 Figures spread over 515 Pages and in-depth TOC on “Global Location Intelligence Software Market: By Technology, Verticals, Industry Size, Share, Growth, Segments, Analysis and Forecast, 2018–2027”.

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Location intelligence software mainly uses smartphones to track customer behaviors. The global number of smartphone users is increasing annually. In 2018, the total number of smartphone users was around 3 billion as compared to 2.5 billion in 2016. This number is projected to reach 3.8 billion by 2021. Market players like Pitney Bowes are focusing on enhancing their location intelligence infrastructure. In 2017, the company announced its partnership with Arrow Electronics that allowed Pitney Bowes to securely process, gather, and analyze the collected data through IoT devices and improve the efficiency of physical infrastructure. Although location intelligence software offers various benefits to organizations in terms of marketing and developing business strategies, data security and privacy has always remained a major concern. This may limit the location intelligence software market globally. The rising number of cyberattacks has led to data privacy concerns. It is estimated that by 2021, about USD 6 trillion will be spent on ensuring cybersecurity.

By deployment mode, the market includes cloud-based and on-premises. The cloud-based segment is expected to hold a major market share over the forecast timespan. On the basis of application, the market is categorized into mapping, spatial analytics, demographic analytics, and others. The end-user the market includes SMEs and large enterprises. The large enterprises segment is anticipated to hold the largest share in the future. Based on vertical, the market is classified into real estate, media and entertainment, IT and telecom, BFSI, retail and e-commerce, and others. The BFSI segment is expected to hold a considerable market share and the retail and e-commerce segment will register the fastest rate of growth in the years ahead.

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North America is estimated to hold the largest share of the location intelligence software market, owing to the rising software demand in the IT and telecom sector. Moreover, significant internet use and the presence of key market players like Caliper Corporation, Esri, and Alteryx are also contributing to this regional market. Furthermore, the increasing use of smartphones has extended the scope of location intelligence software market in the region.

The European location intelligence software market is driven by the rising demand in the retail and e-commerce sector. The UK’s retail sales were USD 516 billion in 2017 in comparison to USD 492.9 billion in 2016. The European e-commerce sales rose by almost 10% in 2018 as compared to earlier, owing to the increasing number of regional smartphones users. The European financial service investment projects grew around 6% in 2016 as compared to earlier, which drove the content management solutions demand to streamline business processes.

Browse the full “Location Intelligence Software Market By Deployment Mode (Cloud-Based and On-Premises), By Application (Mapping, Spatial Analytics, Demographic Analytics, and Others), By End-User (SMEs and Large Enterprises), and By Vertical (Real Estate, BFSI, IT & Telecom, Retail & E-Commerce, Media & Entertainment, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027” Report at https://www.zionmarketresearch.com/report/location-intelligence-software-market

The Asia Pacific holds third spot in location intelligence software market globally, with most customers from China, India, and Japan. This regional share can be attributed to the rising demand in the media and entertainment sector. Location intelligence software helps organizations to make smarter decisions based on data gathered on location by creating trade areas from previous attendance, customer loyalty data, etc. The Indian media and entertainment sector is growing rapidly due to the involvement of digital satellite TV. Furthermore, Foreign Direct Investment in this sector is also fueling the location intelligence software market.

Latin America is estimated to grow considerably in the location intelligence software market globally, owing to the increasing adoption of technology by the real estate industry. Brazil is among the major regional economies and is a promising market for technological investments. In 2018, digital services in Brazil generated around USD 15.5 billion as compared to USD 14.1 billion in 2017. Thus, Brazil and Argentina are the key contributors to the location intelligence software market in this region.

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The demand for location intelligence software in the Middle East and Africa is growing, due to its increasing adoption in the BFSI sector. This upsurge is attributed to the increasing investments in banking technology. The UAE has the most advanced digital technology infrastructure in this region. Banks, such as Emirates NBD, have announced investments worth USD 270 million for digital transformation. Location intelligence software helps banks to detect frauds and avoid flagging legitimate charges as potentially fraudulent.

Some noticeable players of the location intelligence software market are Alteryx, Caliper Corporation, CartoDB, CPIT, Cubeware, Esri, Fract, Inc., Gadberry Group, Galigeo, GB Group, Geoblink, GXperts, Maptive, Pitney Bowes, SpatialTEQ, and Viavi Solutions.

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This report segments the global location intelligence software market into:

Global Location Intelligence Software Market: By Deployment Mode

  • Cloud-Based
  • On-Premises

Global Location Intelligence Software Market: By Application

  • Mapping
  • Spatial Analytics
  • Demographic Analytics
  • Others

Global Location Intelligence Software Market: By End-User

  • SMEs
  • Large Enterprises

Global Location Intelligence Software Market: By Vertical

  • Real Estate
  • BFSI
  • IT and Telecom
  • Retail and E-commerce
  • Media and Entertainment
  • Others

Global Location Intelligence Software Market: By Region

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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