NEW YORK, Oct. 01, 2019 (GLOBE NEWSWIRE) -- Nosto, a global leader in ecommerce personalization and artificial intelligence for retail, is today announcing the general release of its A/B Testing & Optimization (ABTO) solution. The new offering enables digital retailers to execute, optimize, and learn from sophisticated A/B and multivariate tests across Nosto’s complete set of onsite personalization products. They can test the performance of multiple variations of elements such as personalized recommendations, banner images, or call-to-action copy, across any number of pages.
According to Jim Lofgren, CEO of Nosto, what really sets the new solution apart from others is its ability to provide retailers with deep ecommerce-specific insights that show the impact of different personalization strategies down to the individual product, brand, and content level.
“Most other testing solutions used in retail just tell you a test winner — but they don’t tell you why it won. Nosto’s solution gives retailers much deeper insight by showing how each variable tested affects the sales of specific products and brands for different customer segments. This helps generate further hypotheses for testing and informs retailers’ broader merchandising strategy.”
Emily Andrews, the VP of Ecommerce at fashion brand Cynthia Rowley, said “Nosto's A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Platform enhancements announced today include:
“At Nosto we’re constantly pushing ourselves to see how else we can help retailers create even better and more effective personalized shopping experiences that ultimately help drive more sales,” said Lofgren. “In this regard, A/B Testing & Optimization was a natural next step for us. And we’re pleased that it successfully satisfies the three clear goals we set for it when we started: it offers actionable, granular ecommerce-level insights that allow personalized experiences to be successively refined and optimized; it is easy to use for ecommerce professionals while meeting the standards of seasoned data analysts; and it minimizes the revenue loss from each test, addressing a long standing concern about A/B testing among ecommerce marketers.”
About Nosto
Nosto enables retailers to deliver personalized digital shopping experiences at every touch point, across every device. An AI-Powered Personalization Platform designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 omnichannel marketing campaigns and digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading commerce brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in Helsinki, Berlin, Stockholm, London, New York, Los Angeles and Paris.