SEATTLE, Nov. 19, 2019 (GLOBE NEWSWIRE) -- A new report commissioned by Ekata, the leader in global digital identity verification data, reveals that a majority of consumers demand trust, security, and data privacy, and also expect their digital transactions to be fast and frictionless. For the report, “Infinite want: Consumers demand speed and security in the digital experience,” more than 7,000 consumers across North America and Europe were asked what they want in their digital experiences, how they respond when their needs are not met, and if they’ve personally experienced fraud.
“The clear message of this survey is that consumers aren’t willing to compromise on speed, convenience or security when it comes to digital transactions,” said Beth Shulkin, Vice President, Global Marketing, Ekata. “This puts pressure on businesses to build customer trust with a smooth, yet highly secure experience from the very first interaction. Companies that can deliver on all fronts will earn the loyalty of today’s consumers.”
Among the report’s key findings:
For the report, more than 20 in-depth interviews were conducted with employees of marketplaces, banks, online lenders and digital payment processing platforms between March and May 2019. This qualitative research phase was followed by a quantitative survey of 7,000 consumers across North America and Europe in July and August 2019. To request the full report, visit http://content.ekata.com/Consumers-Demand-Speed-and-Security-in-the-Digital-Experience.html
About Ekata
Ekata provides global identity verification solutions via enterprise-grade APIs for automated decisioning, and Pro Insight, a SaaS solution for manual review for cross-border businesses to grow revenue by maximizing their predictability of good transactions. The product suite is powered by the Ekata Identity Engine (EIE), the first and only cross-border identity verification engine of its kind. It uses complex machine learning algorithms across the five core consumer attributes of email, phone, name (person or business), physical address, and IP, to derive unique links and features from billions of real-time transactions within Ekata’s proprietary network and the data licensed from a broad spectrum of global providers. Businesses around the world including Alipay, Microsoft, Stripe, and Airbnb leverage Ekata’s product suite to increase approvals of more good transactions, reduce customer friction, and find fraud.
Ekata is a trademark of Ekata, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.
Ekata Media Contact:
Lindsay Stril, Voxus PR
lstril@voxuspr.com
253-444-5443