WASHINGTON, Dec. 05, 2019 (GLOBE NEWSWIRE) -- Aviation Week Network’s Airport Strategy & Marketing (ASM), a global consulting firm dedicated to supporting airports, airlines, tourism authorities and governments with the development of new air routes, today announced a new addition to the ASM team with the appointment of William Pearson as Business Development Director.

William’s role will focus primarily on the launch of our Catchment Analyser data product across the EMEA region. This new product, which is already creating high interest amongst the airports and airlines community, is based on search locality, census, hospitality and O&D data. Providing real insights to the travel patterns across catchments, it allows the deep understanding of traffic leakage and key postal code locations for target market. It is a true first for the industry.

“I am delighted to announce that William is part of our team and will be spearheading the roll out of our new Catchment Analyser data product,” said David Stroud, Managing Director of ASM. “He will be a really strong addition to the company.”

William joins us following a successful and varied career in aviation since 1988 when he joined British Airways at London Heathrow Airport. He has since held several key positions across the industry including Manchester Airport, Birmingham Airport where he was Aviation Director, and most recently Chief Commercial Officer for Regional and City Airports.

ASM, the founder of the industry’s renowned Routes events, provides clients with the strategic guidance to expand their route networks and increase passenger numbers; in addition, ASM also offers a leading portfolio of training courses in the field of air service development.

For more information about ASM or to contact the ASM team, visit https://www.asm-global.com/

Airport Strategy & Marketing (ASM) has supported airports, airlines, tourism authorities and governments in the development of new routes since 1993.

ASM was the first route development consultancy in the world and has maintained their leading position in the aviation industry with clients relying on them to help expand their air service networks. ASM offers expert consultancy services, data and analytics and route development training courses.

The aviation industry’s renowned Routes events were first established by ASM in 1998 and ASM clients benefit from this unique relationship. Routes events bring together airlines and airports to discuss new services and ASM consultants personally represent clients at these meetings.

ASM is part of Informa’s Aviation Week Network.

Aviation Week Network is the largest multimedia information and services provider for the global aviation, aerospace, and defense industries, serving 1.7 million professionals around the world. Industry professionals rely on Aviation Week Network to help them understand the market, make decisions, predict trends, and connect with people and business opportunities. Customers include the world's leading aerospace manufacturers and suppliers, airlines, airports, business aviation operators, militaries, governments and other organizations that serve this worldwide marketplace. Aviation Week Network’s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising. principle is helping our customers succeed.

Aviation Week Network is part of Informa Markets, a division of Informa PLC.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

Media Contact
Elizabeth Sisk
Director, Marketing Communications
Aviation Week Network

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/90f041b1-7ec3-46ee-930d-666b03da6284