Outlook on the Worldwide OTT Streaming Industry to 2030 - North America was the Largest Region in the OTT Streaming Market in 2019


Dublin, May 20, 2020 (GLOBE NEWSWIRE) -- The "OTT Streaming Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

This report provides the strategists, marketers and senior management with the critical information they need to assess the global ott streaming market.

The global OTT streaming market is expected grow from $104.11 billion in 2019 to $161.37 billion in 2020 at a compound annual growth rate (CAGR) of 55.0%. The exponential growth is mainly due to the lockdown owing to the COVID-19 outbreak during which the subscription to various OTT streaming channels and viewership has increased. The market is then expected to stabilize and reach $169.4 billion in 2023 at CAGR of 14.0% from 2021.

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Where is the largest and fastest growing market for the ott streaming? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The OTT Streaming global market report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider ott streaming market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The ott streaming market section of the report gives context. It compares the ott streaming market with other segments of the ott streaming market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, ott streaming indicators comparison.

The over the top content (OTT) streaming market consists of sales of over-the-top content (OTT) streaming services and related products that provides streaming video through internet. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, Amazon among others.

Northa America was the largest region in OTT streaming market in 2019.

The streaming on 4K televisions is a key trend in the OTT(Over-The-Top) streaming market. A 4 K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tube.

Major streaming services such as Netflix, Disney+ and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV became the first live- TV to provide coverage in 4 K with HDR in July 2018. The only sports that take advantage of this improved visual quality were World Cup matches in 2018, but later the company added some NCAA football matches in 4 K.

The OTT streaming market covered in this market is segmented by device type into smartphones; smart tv's; laptops, desktops and tablets; gaming consoles; set-top box; others and by revenue source into AVOD; SVOD; TVOD; others.

The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT (Over-The-Top) streaming market. Streaming live TV channels leads to the OTT players' bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2019 cost the industry $9.1bn, with analysts predicting it would hit $12.5bn by 2024.

In March 2019, The Walt Disney Company, a media and entertainment conglomerate acquired 21st Century Fox for $71 billion and now owns Hotstar. Through this acquisition, Hotstar is now rebranded as Disney+Hotstar localising Disney+ movies and shows by dubbing or adding subtitles in Indian languages. Hotstar is an over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India.

The increasing change in customer's social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, the OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access.

Countries such as India and China are expected to see an exponential rise in the number of content streaming users in video on streaming and pay per view services. In March 2018, OTT content streaming service, Netflix, announced its plans to add 100 million users from India to their existing 125-million base worldwide. The increase in customer base boost the growth of OTT streaming market.

Key Topics Covered:

1. Executive Summary

2. OTT Streaming Market Characteristics

3. OTT Streaming Market Size And Growth
3.1. Global OTT Streaming Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global OTT Streaming Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market

4. OTT Streaming Market Segmentation
4.1. Global OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
4.2. Global OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

5. OTT Streaming Market Regional And Country Analysis
5.1. Global OTT Streaming Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global OTT Streaming Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific OTT Streaming Market

7. China OTT Streaming Market

8. India OTT Streaming Market

9. Japan OTT Streaming Market

10. Australia OTT Streaming Market

11. Indonesia OTT Streaming Market

12. South Korea OTT Streaming Market

13. Western Europe OTT Streaming Market

14. UK OTT Streaming Market

15. Germany OTT Streaming Market

16. France OTT Streaming Market

17. Eastern Europe OTT Streaming Market

18. Russia OTT Streaming Market

19. North America OTT Streaming Market

20. USA OTT Streaming Market

21. South America OTT Streaming Market

22. Brazil OTT Streaming Market

23. Middle East OTT Streaming Market

24. Africa OTT Streaming Market

25. OTT Streaming Market Competitive Landscape And Company Profiles
25.1. OTT Streaming Market Competitive Landscape
25.2. OTT Streaming Market Company Profiles

26. Key Mergers And Acquisitions In The OTT Streaming Market

27. OTT Streaming Market Trends And Strategies

28. OTT Streaming Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright And Disclaimer

Companies Mentioned

  • Facebook
  • Netflix
  • Amazon
  • Microsoft
  • Google
  • Apple
  • Hulu
  • Tencent
  • Rakuten
  • YouTube
  • Roku
  • IndieFlix
  • Vudu
  • Kakao
  • Line
  • Home Box Office
  • HBO
  • Telestra
  • Alphabet Inc.
  • The Walt Disney Co.

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