Dublin, May 27, 2020 (GLOBE NEWSWIRE) -- The "Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.
The MRM market is estimated to be USD 2,856 million in 2019 and projected to reach USD 4,996 million by 2024, at a CAGR of 11.8% during the forecast period.
Factors driving the market growth are benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and the need for reducing cycle time projections through content deduplication and distribution. However, factors, such as lack of trust in new marketing technologies and the dilemma of choosing the right and comprehensive platform, are expected to pose challenges in the implementation of MRM solutions.
Cloud deployment type is expected to grow at a higher CAGR during the forecast period
Most of the organizations want access to ostensibly infinite resources with rising technology infusion and an increase in data, and hence, they are increasingly moving towards adopting cloud-based technologies. The cloud deployment model is mostly adopted by the organizations that want rapid implementation, reduced setup, and operational cost. Owing to this, many leading MRM solution providers, such as SAP, SAS, Aprimo, Workfront, and HCL Technologies, are focusing on improving their cloud portfolio, which is another factor that aids to the increase in the adoption of a cloud deployment model for MRM solutions.
Consumer goods and retail industry vertical to hold the highest share during the forecast period
Rising competition and dynamic consumer demands compel consumer goods and retail industry to improve their marketing strategies for enabling enhanced customer experience continuously. With this, organizations across the consumer goods and retail industry are increasingly deploying MRM solutions to improve the allocation of their marketing budgets, optimize vendor, partner, and marketing content management, and streamline the campaign execution and content localization. Furthermore, to adhere to various regulations prevailing in the industry and the need for improving customer and supplier experiences, are various other factors for the high adoption of MRM solutions among consumer goods and retail companies.
APAC to grow at the highest CAGR during the forecast period
The high growth of the market in the Asia Pacific (APAC) can be attributed to the high consumer spending and internet penetration, rising number of business processes, springing startups having limited IT budgets, and increasing adoption of cloud technologies. Furthermore, various global MRM solution providers, including Oracle, IBM, SAP, MRMcore, and Informatica, have their businesses in the region due to the region's low-cost benefits and high availability of the workforce, with which adoption of MRM solutions is expected to increase rapidly in future across the region.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Global Market, By Industry Vertical
4.3 Marketing Resource Management Market: Major Countries
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Benefits of Modular Suites With Interconnected Solutions and Third-Party Integrations
5.2.1.2 Growing Need for Ensuring Brand and Regulatory Compliance
5.2.1.3 Indispensable Requirements for Reducing the Cycle Time Projections Through Content Deduplication and Distribution
5.2.2 Restraints
5.2.2.1 Upfront Cost Associated With New Systems
5.2.3 Opportunities
5.2.3.1 Scope of Expansion for Emerging Market Players Due to Divestiture of A Few Major Marketing Resource Management Businesses
5.2.3.2 Emerging Technology Solutions Driven By Artificial Intelligence and Machine Learning to Deliver Sustainable Omnichannel Experience
5.2.4 Challenges
5.2.4.1 Lack of Trust On New Marketing Technologies
5.2.4.2 Dilemma of Choosing the Right and Comprehensive Platform
5.3 Industry Trends
5.3.1 Case 1: Improving Marketing Budget Utilization Through Monitoring of Marketing Spend and Identification of Resource Wastage
5.3.2 Case 2: Eliminating Duplicate Systems to Reduce Cost and Cycle Time Projections and Increase Direct Marketing Output
5.3.3 Case 3: Achieving Asset Centralization and Consistent Brand Compliance Across Geographies to Improve Marketing Performance
6 Marketing Resource Management Market, By Component
6.1 Introduction
6.2 Solutions
6.2.1 Solutions: Market Drivers
6.2.2 Planning and Budgeting Management
6.2.3 Asset Management
6.2.4 Channel Marketing Management
6.2.5 Performance Management
6.3 Services
6.3.1 Services: Market Drivers
6.3.2 Consulting and Implementation
6.3.3 Training, Support, and Maintenance
7 Marketing Resource Management Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Large Enterprises: Market Drivers
7.3 Small and Medium-Sized Enterprises
7.3.1 Small and Medium-Sized Enterprises: Market Drivers
8 Market, By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 On-Premises: Market Drivers
8.3 Cloud
8.3.1 Cloud: Market Drivers
9 Marketing Resource Management Market, By Industry Vertical
9.1 Introduction
9.2 Banking, Financial Services and Insurance
9.2.1 Banking, Financial Services and Insurance: Market Drivers
9.3 Consumer Goods and Retail
9.3.1 Consumer Goods and Retail: Market Drivers
9.4 Manufacturing
9.4.1 Manufacturing: Market Drivers
9.5 Information Technology and Information Technology-Enabled Services
9.5.1 Information Technology and Information Technology-Enabled Services: Market Driver
9.6 Telecommunications
9.6.1 Telecommunications: Market Drivers
9.7 Healthcare and Life Sciences
9.7.1 Healthcare and Life Sciences: Market Drivers
9.8 Media and Entertainment
9.8.1 Media and Entertainment: Market Drivers
9.9 Travel and Hospitality
9.9.1 Travel and Hospitality: Market Drivers
9.10 Education
9.10.1 Services: Market Drivers
9.11 Energy and Utilities
9.11.1 Energy and Utilities: Market Drivers
9.12 Others
10 Marketing Resource Management Market, By Region
10.1 Introduction
10.2 North America
10.2.1 North America: Market Drivers
10.2.2 United States
10.2.3 Canada
10.3 Europe
10.3.1 Europe: Market Drivers
10.3.2 United Kingdom
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 Asia Pacific: Market Drivers
10.4.2 India
10.4.3 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Middle East and Africa: Market Drivers
10.5.2 Saudi Arabia
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Latin America: Market Drivers
10.6.2 Brazil
10.6.3 Rest of Latin America
11 Competitive Landscape
11.1 Introduction
11.2 Competitive Scenario
11.2.1 New Product/Solution Launches and Product Enhancements
11.2.2 Partnerships and Agreements
11.2.3 Acquisitions
11.3 Competitive Leadership Mapping
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies
12 Company Profiles
12.1 Introduction
12.2 Sap
12.3 Sas
12.4 Aprimo
12.5 Brandmaker
12.6 Workfront
12.7 Hcl Technologies
12.8 Oracle
12.9 Allocadia
12.10 Percolate
12.11 Adobe
12.12 Infor
12.13 Northplains
12.14 Broadridge
12.15 Sitecore
12.16 Contentserv
12.17 Bynder
12.18 Censhare
12.19 Marcomcentral
12.20 Elateral
12.21 Capital Id
12.22 Wedia
12.23 Newscred
12.24 Inmotionnow
12.25 Simple
12.26 Right to Win
For more information about this report visit https://www.researchandmarkets.com/r/wkxt23
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