Nevada, July 21, 2020 (GLOBE NEWSWIRE) -- Marketing continues to evolve with technology and consumer habits. In the past, the focus was on a printed medium such as newspapers and magazines. Now everything is becoming digital and businesses need to keep up to survive in modern times. Experts are here to help those who are struggling with the transition. Experienced online marketing professionals can lend their skills and knowledge in campaigns to revitalize sales. Each will have their own area of expertise. Finding the right consultant is vital. When it comes to affiliate marketing, few are able to come close to the accomplishments of Ryan McAweeney. He is keen on helping businesses in San Diego navigate the new normal. 


Affiliate marketing is a popular way of increasing sales using online platforms. Businesses sign up affiliates who then promote their products on blogs, forums, websites, social media, and other virtual locations. They usually talk about the pros and cons of these products in an effort to inform readers. If these generate sufficient interest, then visitors might click on affiliate links that lead to special sales pages. Commissions are paid for sales generated from these affiliate links. These are usually around 5% to 10% of the purchase price. This can be a lucrative way to earn passive income, especially if affiliates are able to generate high traffic to their sites. 


Technology takes care of all the backend work. There is no need to manually generate reports because trackers are able to gather all of the statistics for the concerned parties. Businesses will see how many visits were made to their affiliate's sales pages. They will know the number of sales conversions as well as the resulting conversion rate. There is a similar reporting tool available for the affiliates. These help them in developing their strategies to maximize earnings. They can track their progress and make changes to improve their results. The best ones can turn this into a viable full-time job.


E-commerce has been on the rise for many years but recent developments have accelerated growth even faster. The pandemic has made more people shop online because of necessity given the widespread lockdowns. Businesses may be starting to open but many are still hesitant about going out. More consumers are getting used to online shopping. This is likely to stick in the coming years which means more opportunities for affiliate marketers. Businesses who are new to the online game and are thinking about ways to boost sales on the platform may want to look into this advertising model. 


Affiliate marketing is great for businesses because it is a highly efficient way to promote products. The payout for commissions is directly tied to performance. Nothing is wasted. They will only pay affiliates for successful sales conversions. The returns are always predictable. Compare this to television advertising where companies pay massive amounts of money without any guarantees of return. It could be a massive coup or a dismal failure. Of course, affiliate marketing has its own share of challenges but these are not insurmountable, especially with the assistance of industry experts such as Ryan McAweeney.  


Ryan has an incredible track record in marketing. Back in 1992, he founded the successful Vertical Direct Marketing Group. This gave him the opportunity to work with countless companies throughout the years with VDMG from startups to established names. He was able to help them grow through customized solutions that increased customer satisfaction. Impressive results have allowed him to build an army of loyal clients. Now that Ryan McAweeney has stepped back from VDMG to focus on affiliate marketing, businesses can tap his considerable talents in setting up their own online systems. With a history of successful campaigns under his belt, Ryan McAweeney is ready to lead the affiliate marketing revolution in San Diego.