Dublin, July 29, 2020 (GLOBE NEWSWIRE) -- The "Digital Video Advertising Market - Forecasts from 2020 to 2025" report has been added to ResearchAndMarkets.com's offering.
Global digital video advertising market was valued at US$41.132 billion in 2019. Digital video advertising is a type of advertising of a particular product or a service in a video format that is viewed on network-connected devices like smartphones, desktop, and tablets. Digital video advertising is an interactive marketing strategy that a company can employ to increase the brand awareness of its particular product or service. The increasing number of people using connected devices along with the penetration of internet connectivity is the major contributor to the market growth of digital video advertising globally. According to the World Bank, the percentage of the population using the internet increased from 6.77% in 2000 to 47.72% in 2017.
With social media growing at a significant rate, advertisers are continuing to seek massive audiences by targeting tech giants such as Facebook and Google. With people using smartphones to use various social media apps such as Facebook and YouTube on their mobile phones, this will lead to spending most of the ad revenue on mobile advertising which will further boost the market growth of the digital video advertising market. Companies are using digital video advertising solutions to lower the advertising cost by targeting a large group of audience on multiscreen at a single go. With a growing population using social media, the chances for non-profits, and businesses to engage their target audience on social media are also growing.
Audiences are nowadays consuming digital content at a higher rate than ever before ranging from mobile video to over-the-top. This is prompting marketers to focus more on developing interactive video content and more efficient buying mechanisms. The booming e-commerce industry is also leading to the evolution of content for ever-increasing internet users, thereby catapulting the digital video advertising market growth. Growing usage of digital video advertising to create awareness about various issues is another major driver of the global digital video advertising market. However, the effect of GDPR and other privacy regulations, particularly on the use of data and AI in making advertisements, are hindering digital video advertising market growth. Advancements in marketing technologies along with the advent of 5G technology will further propel the digital video advertising market growth during the next five years.
Governments across the globe are trying to contain the spread of novel COVID-19 by closing public spaces, schools, and borders. As such, physical events such as sporting events, business conferences, and concerts have been canceled. Almost every company has made work from home mandatory for its employees. As a result of this global pandemic outbreak, marketers are moving toward cheaper and more flexible channels such as programmatic advertising where consumer presence and available impressions are rising. This budget shift is majorly due to the higher consumption rate of digital media due to the online lifestyle of the post-corona consumer. Thus, this pandemic outbreak has positively impacted the digital video advertising market to some extent.
Key Topics Covered:
1. Introduction
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
2.2. Assumptions
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. Global Digital Video Advertising Market Analysis, By Device Type
5.1. Introduction
5.2. Smartphones
5.3. Tablets
5.4. Laptop
5.5. Others
6. Global Digital Video Advertising Market Analysis, By End-User Industry
6.1. Introduction
6.2. Retail
6.3. Automotive
6.4. Healthcare
6.5. Education
6.6. Others
7. Global Digital Video Advertising Market Analysis, By Geography
7.1. Introduction
7.2. North America
7.2.1. North America Digital Video Advertising Market, By Device Type, 2020 to 2025
7.2.2. North America Digital Video Advertising Market, By End-User Industry, 2020 to 2025
7.2.3. By Country
7.2.3.1. USA
7.2.3.2. Canada
7.2.3.3. Mexico
7.3. South America
7.3.1. South America Digital Video Advertising Market, By Device Type, 2020 to 2025
7.3.2. South America Digital Video Advertising Market, By End-User Industry, 2020 to 2025
7.3.3. By Country
7.3.3.1. Brazil
7.3.3.2. Argentina
7.3.3.3. Others
7.4. Europe
7.4.1. Europe Digital Video Advertising Market, By Device Type, 2020 to 2025
7.4.2. Europe Digital Video Advertising Market, By End-User Industry, 2020 to 2025
7.4.3. By Country
7.4.3.1. Germany
7.4.3.2. France
7.4.3.3. United Kingdom
7.4.3.4. Spain
7.4.3.5. Others
7.5. Middle East and Africa
7.5.1. Middle East and Africa Digital Video Advertising Market, By Device Type, 2020 to 2025
7.5.2. Middle East and Africa Digital Video Advertising Market, By End-User Industry, 2020 to 2025
7.5.3. By Country
7.5.3.1. Saudi Arabia
7.5.3.2. Israel
7.5.3.3. UAE
7.5.3.4. Others
7.6. Asia Pacific
7.6.1. Asia Pacific Digital Video Advertising Market, By Device Type, 2020 to 2025
7.6.2. Asia Pacific Digital Video Advertising Market, By End-User Industry, 2020 to 2025
7.6.3. By Country
7.6.3.1. China
7.6.3.2. Japan
7.6.3.3. South Korea
7.6.3.4. Australia
7.6.3.5. India
7.6.3.6. Others
8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
9. Company Profiles
9.1. VideoNap
9.2. Vdopia
9.3. Tremor Media
9.4. SAY Media
9.5. Monsoon Ads
9.6. Microsoft Advertising
9.7. Specific Media
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