Company expands access to new audience of health conscious consumers

League City, Texas, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced that it has signed an agreement with Happy Meal Prep to roll out the company’s current meal plan service on a larger scale, reaching millions of potential new customers. Happy Meal Prep www.happymealprep.com, and their marketing partner, Combustion Group www.combustion.com, specialize in creating and marketing custom websites exclusively focused on the online meal plan restaurant segment.

Muscle Maker Grill will now be able to offer its current meal plan program to more consumers in a much wider geographical area. Each restaurant location has the capability to be a fulfillment center for online meal plan orders with a radius up to 250 miles around each location.

Muscle Maker Grill plans to launch its first meal plan locations out of its military base location at Fort Sill, Oklahoma and its Manhattan Muscle Maker Grill location in the Midtown neighborhood of NYC. These locations, with a shipping radius of up to 250 miles provides each location access to a new audience of potential customers. Similar to many of the meal plan services currently on the market, Muscle Maker Grill’s meal plans will be prepared fresh, packaged, and shipped directly from our restaurants ensuring fresh meals are delivered right to the customers door.

Happy Meal Prep specializes in meal prep order management software and has forged ahead as an industry leader in the meal prep space. Leaders at the company have already worked with some of the biggest names in the food preparation industry, crafting plans for growth that have proven to be highly successful. In 2020 alone, Happy Meal Prep’s customer base has grown over 8,000% with its reach expanding to seven countries and hundreds of clients subscribed to their software platform. In any given month, according to the company, Happy Meal Prep’s software processes orders of hundreds of thousands of meals, and millions of dollars in value. After switching to the Happy Meal Prep platform, clients typically see a 3x improvement on conversion rate, $20 increase in average order value, and 30% decrease in time spent on routine tasks.

“Muscle Maker Grill’s meal plan service has the capability of extending the company’s reach into multiple geographic areas from one location. Whether working from home, home schooling or simply wanting an easy solution and variety of prepared meals, our customers are looking for ways to maintain healthy diets. I am very impressed with Happy Meal Prep’s track record and marketing ability” said Michael Roper, CEO of Muscle Maker Grill. “As we continue to build our infrastructure in the new restaurant and retail environment, we are now starting to fill in the infrastructure with new options to satisfy consumer needs. This combined with ghost kitchens, delivery and non-traditional locations allows Muscle Maker Grill to keep offering new ways to reach consumers, where they are located, with multiple consumer touch points.”

About Muscle Maker Grill

Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.

Forward-Looking Statements

This press release may include “forward-looking statements” pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact:


Muscle Maker Grill Marketing
marketing@musclemakergrill.com

Investor Relations:
IR@musclemakergrill.com