The Holidays in a Nutshell: Stop & Shop Holiday Survey Reveals How Shoppers Pronounce ‘Pecan’

Respondents Also Plan to Keep Holiday Traditions Alive with Classic Films and Lots of Cookies


QUINCY, Mass., Dec. 15, 2020 (GLOBE NEWSWIRE) -- While the holidays will be different this year, a recent survey conducted by Stop & Shop found customers plan to keep their seasonal traditions alive. The survey, which debated favorite food items and traditional holiday celebrations, most notably solved the great pecan debate with 80% of respondents citing they pronounce the traditional pie as “pee-CAN” as opposed to “puh-kahn.”

Stop & Shop’s holiday survey also revealed:

  • While ‘pe-CAN’ pie maybe be a classic holiday dessert, 70% of participants prefer cookies over pies.

  • To wash down those cookies, respondents’ go-to holiday cocktail will be Baileys and hot chocolate (51%), followed by mimosas then coquito.

  • Despite the line-up of holiday love stories on Lifetime and all the holiday baking challenges, nostalgic films are still the fan-favorite with 60% of participants preferring to watch timeless classics including “Home Alone” and “It’s a Wonderful Life.”

  • 70% of respondents said they have been “nice” this year. Hopefully, Santa was watching!

  • Of those who put up a Christmas tree, 70% will decorate the whole tree. Even if no one will see the back, it will still be adorned with ornaments.

For the 70% of consumers who prefer cookies over pie, Stop & Shop has some unique recipes to offer this year like White Chocolate - Peppermint Dutch Cocoa Cookies, 4-Ingredient Butter Cookies and Latke Cookies at www.stopandshop.com.

About Stop & Shop

A neighborhood grocer for more than 100 years, today’s Stop & Shop is refreshed, reenergized and inspired, delivering new conveniences for customers. Committed to helping its communities enjoy better food and better lives, Stop & Shop has a longstanding history of giving back to the neighborhoods it serves with a focus on fighting hunger and pediatric cancer care and research. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates over 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit stopandshop.com.

 

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