Global Sex Toys Market with Impact of COVID-19 2020-2027: US Accounted for Over 28.9% of the Market Size in 2020


Dublin, Feb. 10, 2021 (GLOBE NEWSWIRE) -- The "Sex Toys - Global Market Trajectory & Analytics" report has been added to's offering.

Global Sex Toys Market to Reach US$36.1 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Sex Toys estimated at US$24.5 Billion in the year 2020, is projected to reach a revised size of US$36.1 Billion by 2027, growing at a CAGR of 5.7% over the analysis period 2020-2027. Erection Rings, one of the segments analyzed in the report, is projected to grow at a 4.9% CAGR to reach US$7.4 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Dildos segment is readjusted to a revised 5.5% CAGR for the next 7-year period. This segment currently accounts for a 25% share of the global Sex Toys market.

The U.S. Accounts for Over 28.9% of Global Market Size in 2020, While China is Forecast to Grow at a 8.9% CAGR for the Period of 2020-2027

The Sex Toys market in the U.S. is estimated at US$7.1 Billion in the year 2020. The country currently accounts for a 28.92% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$6.6 Billion in the year 2027 trailing a CAGR of 8.9% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.2% and 5.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR while Rest of European market (as defined in the study) will reach US$6.6 Billion by the year 2027.

Adult Vibrators Segment Corners a 42.1% Share in 2020

In the global Adult Vibrators segment, USA, Canada, Japan, China and Europe will drive the 5.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$7.8 Billion in the year 2020 will reach a projected size of US$11.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.9 Billion by the year 2027, while Latin America will expand at a 7.1% CAGR through the analysis period.

Competitors identified in this market include, among others:

  • California Exotic Novelties, LLC
  • Kanojo Toys
  • Meiki
  • Tenga Co., Ltd.

Key Topics Covered:



1. Market Overview

  • Impact Of COVID-19 And A Looming Global Recession
  • Global Competitor Market Shares
  • Sex Toys Competitor Market Share Scenario Worldwide (In %): 2018E

2. Focus On Select Players

3. Market Trends & Drivers

4. Global Market Perspective


Geographic Market Analysis

  • United States
  • Market Facts & Figures
  • US Sex Toys Market Share (In %) By Company: 2018 & 2027
  • Market Analytics
  • Canada
  • Japan
  • China
  • Europe
  • Market Facts & Figures
  • European Sex Toys Market: Competitor Market Share Scenario (In %) For 2018 & 2027
  • Market Analytics
  • France
  • Germany
  • Italy
  • United Kingdom
  • Spain
  • Russia
  • Rest of Europe
  • Asia-Pacific
  • Australia
  • India
  • South Korea
  • Rest of Asia-Pacific
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East
  • Iran
  • Israel
  • Saudi Arabia
  • United Arab Emirates
  • Rest of the Middle East
  • Africa


  • Total Companies Profiled: 35

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