Warner Music Group and Spotify Strike Innovative Podcast Development Deal

Two Companies to Develop Original Podcasts Leveraging WMG’s Artists, Songwriters and Music Catalog

New York, New York, UNITED STATES


NEW YORK, April 15, 2021 (GLOBE NEWSWIRE) -- Warner Music Group (WMG) and Spotify today announced they have entered into a new partnership which will see the two companies develop a series of original podcasts built around WMG’s vast and diverse artists’ and songwriters’ catalogs featuring some of the biggest names in music. Fans will get to experience the stories behind some of the biggest hit songs and get an inside look at the work of their favorite artists and songwriters.

“The most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalog,” said Courtney Holt, VP Global Studios & Business, Spotify. “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”

“We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe,” said Oana Ruxandra, EVP, Business Development and Chief Digital Officer, Warner Music Group. “We look forward to working with Spotify to experiment and drive growth in podcasting.”

The news follows Warner Music Group’s recent launch of the BLK In America podcast by Topsify, which sees influential Black artists – like Rico Nasty, Chaka Khan, and Keedron Bryant – discussing what it means to be Black in America. Today, WMG produces various podcasts from across its network including Duran Duran’s WHOOOSH! curated and hosted by Simon Le Bon; the Prince official podcast in collaboration with his estate; Robert Plant’s Digging Deep; the Good Ol Grateful Deadcast hosted by musician Rich Mahan and Relix contributing editor Jesse Jarnow; The Rhino Podcasts, telling stories of legends like Aretha Franklin, Todd Rundgren, and John Densmore of The Doors; Warner Chappell Music’s Final Sessions, a series chronicling the long and fascinating narrative behind the release of Losst and Founnd – the album of final recordings from the late singer/songwriter Harry Nilsson; Grandson’s XXWhy show interviewing other artists and activists; as well as cultural hit show Uproxx’s People’s Party hosted by Talib Kweli.

Spotify is now home to more than two million podcasts including The Michelle Obama Podcast, The Journal., The Joe Rogan Experience, The Bakari Sellers Podcast, Stolen: The Search for Jermain, and the recently launched Renegades: Born in the USA.  It is also the exclusive home of a wide range of Music + Talk shows, the personalized music and podcast mix Daily Drive and innovative programming like The Get Up, which combines music curated for each individual listener with the latest in pop culture, news, entertainment and music from hosts Kat Lazo, Speedy Morman and Xavier “X” Jernigan.

About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics and Warner Music Nashville.  WMG’s music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company, as well as consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; and UPROXX, the youth culture destination.

About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts.

Discover, manage, and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.

Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users, including 155 million Spotify Premium subscribers, across 170 markets.

For more information, images, or to contact the press team, head over to https://newsroom.spotify.com/.

Media Contacts
Warner Music Group
Summer Wilkie
summer.wilkie@wmg.com

Spotify
Chris Macowski
cmacowski@spotify.com