Radisson Blu Hotel, Bucharest unveils remarkable transformation


Radisson Hotel Group is proud to announce the relaunch and repositioning of Radisson Blu Hotel, Bucharest, following a major capital investment to elegantly transform the hotel’s lobby and garden area, as well as increase the hotel’s room inventory by more than 600 rooms. The award-winning hotel will be joining Europe’s largest upper-upscale brand1 and Romania’s market leader, Radisson Blu, as part of Radisson Hotel Group, one of the world’s largest and most dynamic hotel groups.

Radisson Blu Hotel, Bucharest’s extensive transformation includes a brand-new redesigned lobby and a revamped inner garden with a dedicated dining and pool area, welcoming guests to a completely new, elegant, and sophisticated ambiance inspiring unforgettable experiences with every stay. The new arrival concept offers guests increased indoor and outdoor premium seating, a welcoming lobby bar, a blossoming garden, a relaxing pool area, and new, state-of-the-art indoor and outdoor bars to create the perfect private dining and special events. Other new key characteristics of the hotel include five on-site restaurants, three bars, an indoor and outdoor pool, as well as eleven high-quality meeting spaces suitable for up to 650 guests in reception-style.

The investment project for the expansion of the Radisson Blu complex will continue into 2022 with the addition of 200 brand-new guest rooms to create an astonishing new look, new feel, and unique rooms concept. The new rooms will be located in fully refurbished buildings including the latest, high-end technology and amenities to ensure the maximum comfort and safety of all guests. With 623 rooms and suites in total, Radisson Blu Hotel, Bucharest is one of the largest 5-star hotels in Central Eastern Europe (CEE).

Sonja Dive-Dahl, General Manager Radisson Blu Hotel Bucharest & Park Inn by Radisson Bucharest, said: “We look forward to delighting guests with a brand-new rebranded lobby bar and inner garden facilities converted into unique experiences. My passionate and well-trained team are eager to welcome new and returning guests with our renowned world-class hospitality to ensure that Every Moment Matters.”

Eric Assimakopoulos, Founding Partner at Revetas Capital, added: “The expansion and renovation investment project of the Radisson Blu Hotel, Bucharest is designed to create a dynamic experience for our guests with a beautiful balance between the indoor and outdoor bars, dining and a unique city center pool area. The refreshing architectural contours will offer a modern, elegant, and fit-for-purpose look which will meet even the most demanding expectations of business travelers and leisure guests, while ensuring the highest levels of safety and comfort. In addition, the investment has been geared towards technology features that will reduce the carbon footprint and improve the building‘s energy efficiency, such as state of art new chillers and boilers with free cooling and heat recovery technologies, which, together with upgraded BMS control are increasing capacity and drastically reducing consumption. We are delighted to present this comprehensive redesign project, which is part of a development and refurbishment program of more than 24 MEUR and is targeted at securing this amazing hospitality complex’s leading market position.”

As the capital of Romania, Bucharest has many things to offer both business as well as leisure travelers. This metropolitan city is widely known for its Belle Epoque buildings, tree-lined boulevards, and rich history. Frequently called “Paris of the East”, Bucharest is home to many iconic landmarks including the Palace of the Parliament, the most expensive administrative building in the world, as well as many beautiful Orthodox churches, marvelous buildings, and historic cobblestoned Old Town.  Situated in the heart of the city, Radisson Blu Hotel, Bucharest is a short 25-minute journey from Bucharest Henri Coandă International Airport.

With the health and safety of guests and team members as its top priority, Radisson Blu Hotel, Bucharest applies the Radisson Hotels Safety Protocol program. The in-depth cleanliness and disinfection protocols were developed in partnership with SGS, the world’s leading inspection, verification, testing and certification company, and are designed to ensure guest safety and peace of mind from check-in to check-out.

Read more about the hotel here.

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MEDIA CONTACTS
Diana Zoican, Director of Sales & Marketing Radisson Blu Hotel, Bucharest & Park Inn by Radisson Bucharest
diana.zoican@radissonblu.com

Sophie Clarke, Director, Social Media & Consumer PR EMEA, Radisson Hotel Group
sophie.clarke@radissonhotels.com

ABOUT RADISSON HOTEL GROUP

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,500 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

LinkedIn | Instagram | Twitter | Facebook | YouTube

ABOUT RADISSON BLU

Radisson Blu is the largest upper upscale hotel brand in Europe and delivers a positive and personalized service in stylish spaces. By paying close attention to small details that make a big difference, Radisson Blu inspires unforgettable experiences with every stay. Our hotels and resorts provide a full range of innovative products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can! attitude. Radisson Blu hotels can be found in major cities, key airport gateways, and leisure destinations. Guests and professional business partners can enhance their experience with Radisson Blu by participating in Radisson Rewards, a global loyalty program offering exceptional benefits and rewards.

Radisson Blu is part of Radisson Hotel Group, which also includes Radisson Collection, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

For reservations and more information, visit our website. Or connect with Radisson Blu on:

LinkedIn | Instagram | Twitter | Facebook | YouTube



1 Source: MKG


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Radisson Blu Hotel, Bucharest