Slinger Bag Signs Distribution Deal For Macau

Baltimore, UNITED STATES


Tennis Innovator and Disrupter Partners with Tennis Bot Pte Ltd.
in Five Year Deal

BALTIMORE, July 20, 2021 (GLOBE NEWSWIRE) -- Slinger (OTCQB: SLBG), a sports brand focused on innovating game improvement technology and equipment and with the vision to become a connected sports company, has today announced the launch of its Slinger Bag brand into the Macau market. The company has agreed a five-year distribution partnership with Tennis Bot Pte Ltd., a leading provider of innovative experiences for tennis players who want to improve their game and have more fun on the court. Initially started in Singapore, Tennis Bot has expanded across the Asia-Pacific Region, and now serves customers located in 14 different countries including Malaysia and Hong Kong.

Under the terms of the new partnership, Tennis Bot will be the exclusive distributor of the exciting new, game-changing Slinger Bag ball launcher tennis product in Macau. The agreement also covers all other products bearing the Slinger® trademark including tennis ball launcher accessories, sports bags, tennis balls, tennis court accessories and other tennis related products marketed by Slinger. Consumer sales of Slinger Bag in Macau will commence from July 2021 and will include a comprehensive, multi-dimensional launch campaign, comprising a number of online and above and below the line marketing activities to introduce Slinger Bag to tennis fans in Macau.

The new announcement follows Tennis Bot’s existing distribution agreements with Slinger, covering the Singapore, Hong Kong and Malaysian markets. Slinger Bag has also secured a number of distribution agreements in other key global tennis markets, including for Australia, New Zealand, India, Japan, UK & Ireland, Switzerland, Russia and all four Scandinavian markets – a total of nearly 50 markets globally.

Tennis is one of the more popular sports in Macau, the autonomous region that has one of the highest per capita incomes in the world as well as being the most densely populated. Dubbed the ‘Las Vegas of the East’ due to the number of its casinos and luxury hotels, it boasts its own tennis academy whilst many of its luxury hotels provide access to tennis courts and coaching facilities. In 2007, The Venetian Macau played host to the Macao Tennis Showdown, the grand finale of a three-leg Pete Sampras vs Roger Federer Asia exhibition match tour.

Greg Experton, Tennis Bot’s Founder, comments, “We are already successfully representing Slinger Bag in Singapore, Malaysia and Hong Kong, and are enjoying working with Slinger Bag to encourage the growth of tennis in South East Asia, so adding Macau is a logical progression. We will be targeting both grassroots players as well as the coaching programs based around the many hotels in Macau with tennis facilities, and are really optimistic about the product’s appeal here. Slinger Bag is a perfect entry point to the game as it does not require a playing partner or even a tennis court!”

The Slinger Bag ball launcher has taken the international tennis industry by storm since launching in Spring 2020, receiving widespread acclaim in the process. Slinger Bag enables tennis enthusiasts to get out on court to play at any time without the need to find a playing partner - whether that be at their club, local park, on their driveway or in any other available open space. Slinger is designed to be lightweight, wheeled like a trolley bag and easily transported in the trunk of the smallest saloon or sedan car.

This proprietary design empowers players to set up and start launching balls within minutes, to control both the launch speed and the frequency of the balls using two customizable dials and vary the angle of elevation to suit groundstrokes, lobs or even, in the Ball Boy mode, to practice serves. Slinger Bag is lightweight at 15kg/33 lbs. and multi-functional, holding racquets and other gear, 72 tennis balls, and has pockets for storing wallets, keys, towel and a water bottle and is impressively affordable.

Mike Ballardie, Slinger CEO adds, “This is another important distribution deal for us in South East Asia, a region where we are really excited about Slinger Bag’s potential. To be increasing our working arrangements with Tennis Bot is ideal, as they already know about our product and are confident they can emulate the success they are already achieving in the other territories they cover for us.”

The Slinger Bag is available to order now - to find out more about Slinger Bag, visit https://slingerbag.com.

To order Slinger Bag on the Tennis Bot website for Macau, Hong Kong or Singapore orders visit https://tennisbot.asia/product/slinger/

ENDS

For Investor Relations inquiries and to sign up for the latest news visit slingerbagir.com, contact investors@slingerbag.com or 443-407-7564.

For Slinger Bag media enquiries in U.S & Canada contact the US Press Office, Brigid Margeson, bmargeson@uproarpr.com, at Uproar PR, 415.939.8779 

To contact the EU and UK Slinger Bag Press Office, Joe Murgatroyd at Brandnation, Press@slingerbag.com or +44(0)207 940 7294

Slinger Bag Legal Counsel: Kalfa Law. Contact: shira@kalfalaw.com

About Slinger Bag®: Slinger® is a new sports brand focused on delivering innovative, game improvement technologies and equipment across all ball sport categories. With the vision to become a leading connected sports company, Slinger® enhances the skill and enjoyment levels of players of all ages and abilities. Slinger® is initially focused on building its brand within the global tennis market, through its Slinger Bag® Tennis Ball Launcher and Accessories. Slinger Bag® has underpinned its proof of concept with over $200M of retail value in global distribution agreements since the Spring of 2020. Led by CEO Mike Ballardie (former Prince CEO and Wilson EMEA racquet sports executive) Slinger® is primed to disrupt what are traditional global markets with its patented, highly transportable, and affordable Slinger Bag® Launcher and its suite of connected app and SaaS services.

Slinger Bag Disclaimer: Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve a high degree of risk and uncertainty, are predictions only and actual events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include the uncertainty regarding viability and market acceptance of the Company’s products and services, the ability to complete development plans in a timely manner, changes in relationships with third parties, product mix sold by the Company and other factors described in the Company’s most recent periodic filings with the Securities and Exchange Commission, including its 2019 Annual Report on Form 10-K and quarterly reports on Form 10-Q.

Forward-Looking Statements: This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and Private Securities Litigation Reform Act, as amended, including those relating to the Company's product development, clinical and regulatory timelines, market opportunity, competitive position, possible or assumed future results of operations, business strategies, potential growth opportunities and other statement that are predictive in nature. These forward-looking statements are based on current expectations, estimates, forecasts and projections about the industry and markets in which we operate and management's current beliefs and assumptions.

These statements may be identified by the use of forward-looking expressions, including, but not limited to, "expect," "anticipate," "intend," "plan," "believe," "estimate," "potential, "predict," "project," "should," "would" and similar expressions and the negatives of those terms. These statements relate to future events or our financial performance and involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include those set forth in the Company's filings with the Securities and Exchange Commission. Prospective investors are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date of this press release. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

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