CE Brands Adds Supply Chain & Investor Relations Veterans to Drive Operational Excellence

Calgary, Alberta, CANADA

VICTORIA, British Columbia, Sept. 24, 2021 (GLOBE NEWSWIRE) -- CE Brands Inc. (TSXV: CEBI; CEBI.WT) (“CE Brands” or the “Company”), a data-driven consumer-electronics company, is pleased to announce additions to its senior operations team in Hong Kong and China to increase operational excellence in the global supply chain management and a manager of investor relations to enhance shareholder communications.

“An important part of our path to a repeatable business model and ambition, which is to sell 192 product categories in the next 5 years, is to ensure the company has the best talent in operations and technology; we are fortunate to be able to add to our management team professionals who have decades of experience in global supply chain management, manufacturing and procurement,” said Chief Executive Officer and Chairman Craig Smith. “The manufacturing industry as a whole is experiencing major supply chain and inventory challenges, with these additions it will considerably help CE Brands to fully execute on our business plan.”

Management Additions

Effective October 1, 2021, Gilbert Au has over 25 years of experience in supply chain and transformation management and manufacturing and joins as VP Operations at eBuyNow, a wholly-owned subsidiary of CE Brands. He will oversee the Company’s sales forecasts and planning and supply chain management for the purpose of managing the on-time manufacturing, reporting and delivery of all company products. In addition, Gilbert will be responsible for the continued evolution and implementation of the ‘CE Method’ throughout the company, the continued maintenance of the Company’s digital reporting within CE Brands business best practices and optimization and management of the product selection, development, QA and certification process. Prior to joining the CE Brands team, Gilbert worked for Bitfury Group as Senior Director of Manufacturing & Supply (Asia) and Fossil Group Inc. where he held the position of Director of Manufacturing & Automation (Hong Kong, China and India).

Effective September 9, 2021, Angus Lou joins eBuyNow as Head of Supply Chain Operations, bringing over 25 years of experience in end-to-end supply chain, eCommerce, and smart retailing with strong development skills in AI, IoT, robotics, data science and product development. At CE Brands, Angus’ key role is to oversee the continued evolution and implementation of ProductLoop reporting within CE Brands’ business best practices. He will oversee the identification, methodology, oversight and management of integration with 3PLs, stock management, forecasting and orders for group online sales. Prior to joining the Company, Angus held the role of Head of Business Solutions for Smart Retail Pte. a Smart Retailing company that works with some of the world’s largest retailers and as Head of R&D and Logistics at Beebot Limited.

Rob Knowles joined the Company effective September 15, 2021, as Manager, Investor Relations with over 20 years of capital markets experience in investor relations, investment banking and equity research. Rob will oversee the Company’s implementation of its investor relations strategy and corporate communications to the investment community. Prior to joining the CE Brands team, Rob held senior Investor Relations positions with Husky Energy and Sunniva, as well as equity research and banking roles with several IIROC licensed Canadian Investment Banks.

For more information, please see CE Brands' corporate presentation at www.cebrands.ca.

About CE Brands

CE Brands Inc. develops products with leading manufacturers and iconic brand​ licensors by utilizing proprietary data that identifies key market opportunities​. With sales today ​in​ over 70 countries, our innovative, ​highly ​repeatable process, which we call the “CE Method​”,​ has created ​an ​optimal growth ​path for CE Brands to be the premier global licensed brand manufacturer.

Neither the TSX Venture Exchange nor its regulation services provider (as defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities legislation. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words "anticipates", "believes", "expects", "intends", "plans", "will", "would", and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release contains forward looking information concerning the appointments of Messrs. Au, Lou and Knowles, and their collective impact on the Company’s growth and operations, CE Brands' five-year brand strategy, including the growth strategies related to the continued adoption, evolution and implementation of the CE Method, and the execution of the Company’s business plan. In addition, any statements that refer to expectation, projections or other characterizations of future events or circumstances contain forward-looking information. The forward-looking information is based on certain key expectations and assumptions more particularly described in the prospectus of CE Brands dated June 3, 2021. Although CE Brands believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because CE Brands cannot give any assurance that they will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. These risks and uncertainties are more particularly described in the prospectus of CE Brands dated June 3, 2021 and the Company’s most recent Management Discussion & Analysis for the interim period ended June 30, 2021. Readers are cautioned not to place undue reliance on this forward-looking information, which is given as of the date of this press release, and to not use such forward-looking information for anything other than its intended purpose. CE Brands undertakes no obligation to update publicly or revise any forward-looking information, whether as a result of new information, future events, or otherwise, except as required by applicable securities legislation.

Further Information

For further information about CE Brands or its principal operating subsidiary, eBuyNow eCommerce Ltd., please contact:

Rob Knowles
Manager, Investor Relations