New York, Oct. 29, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Mobile Value Added Services (MVAS) Industry" - https://www.reportlinker.com/p01861844/?utm_source=GNW
Price and tariffs for voice and data services has and continues to plummet worldwide. Global mobile operator voice revenue is expected to decline sharply by 2024. In other words, in a rapidly evolving mobile communications market where ARPUs generated from voice services are constantly on the wane due to saturation and commoditization of voice connectivity services and plummeting voice tariffs, telecom service providers are under tremendous pressure to offer quality services beyond basic voice services in order to sustain their business prospects. As a result, a large number of mobile network operators are packaging host of interactive mobile value added services in their service offerings in order to drive more data usage and generate additional revenues. Intensifying competition and shifting customer loyalties are also throwing the focus on MVAS as key service differentiator for telecom operators.
Amid the COVID-19 crisis, the global market for Mobile Value Added Services (MVAS) estimated at US$539.5 Billion in the year 2020, is projected to reach a revised size of US$1.1 Trillion by 2026, growing at a CAGR of 13.3% over the analysis period. Wireless Application Protocol, one of the segments analyzed in the report, is projected to grow at a 15.3% CAGR to reach US$454.2 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Short Messaging Services segment is readjusted to a revised 12% CAGR for the next 7-year period. This segment currently accounts for a 25% share of the global Mobile Value Added Services (MVAS) market.
The U.S. Market is Estimated at $133.3 Billion in 2021, While China is Forecast to Reach $362.7 Billion by 2026
The Mobile Value Added Services (MVAS) market in the U.S. is estimated at US$133.3 Billion in the year 2021. The country currently accounts for a 21.81% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$362.7 Billion in the year 2026 trailing a CAGR of 18% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.1% and 10.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 10.4% CAGR while Rest of European market (as defined in the study) will reach US$413.5 Billion by the close of the analysis period.
The strong demand for accessing music over these mobile devices is providing a strong business case for entertainment MVAS. Impressed by growing demand of mobile music, network operators have been focusing on providing efficient delivery models to sell full track music across their networks. Telcos are seizing the opportunity to create their own music streaming services to provide best brand experience for customers and also to prevent loss of customer revenues to competitive OTT service providers. There is strong business sense in telcos turning to music for additional revenue generation, given the fact that a large number of global population owns a smartphone and listens to music on their phones. This gives a powerful opportunity to reach out to existing voice customers and create a new revenue stream. Free mobile music apps also have the potential to generate revenue for telcos as they stand to benefit from data consumption. Telcos also benefit from in-app advertising revenue generated by such free ad supported music apps. Several telcos are today partnering with several music streaming services to attract customers.
Interactive Voice & Video Response to Reach $240.6 Billion by 2026
In the global Interactive Voice & Video Response segment, USA, Canada, Japan, China and Europe will drive the 13.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$77.2 Billion in the year 2020 will reach a projected size of US$192.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$56.6 Billion by the year 2026, while Latin America will expand at a 13.9% CAGR through the analysis period.
Select Competitors (Total 163 Featured)
- Amazon.com, Inc.
- America Movil SAB de CV
- Apple Inc.
- AT&T, Inc.
- Bharti Airtel Limited
- Blackberry Limited
- CanvasM Technologies Limited
- Computaris International Ltd.
- Dialogic Inc.
- eServGlobal
- Etihad Etisalat Co.,
- Gemalto NV
- Google Inc.
- Huawei Technologies Co. Ltd.
- KongZhong Corp.
- Mahindra Comviva
- Mavenir Systems Inc.
- NTT DoCoMo Inc.
- OnMobile Global Ltd.
- Opencode Systems Ltd.
- Samsung Apps
- Samsung Electronics Co., Ltd.
- Sprint Corporation
- Tech Mahindra Limited
- Telefónica S.A.
- Vodafone Group plc
- ZTE Corporation
Read the full report: https://www.reportlinker.com/p01861844/?utm_source=GNW
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Falling Voice & Messaging Revenues Provides the Platform for
the Growth of MVAS
EXHIBIT 1: Decline in Operator Billed Voice & Data Revenues
Provides the Foundation for the Growth of MVAS as an Alternate
Revenue Stream for Telcos: Global Operator-Billed Revenues
From Voice & Data Services (In US$ Billion) for Years 2019,
2022, 2024, and 2026
MVAS: An Important Telecom Strategy. Here?s Why
The Current State of ?Internet?, the Starting Point for the
Evolution of MVAS
The Race Between the Virus & Vaccines Intensifies. Amidst this
Chaotic Battle, Where is the World Economy Headed in 2021?
These are Times When Questions Abound & Answers Are Few
So How Fast Or Slow Are We Moving?
EXHIBIT 2: How Fast the World is Vaccinated Will Determine How
Soon the Pandemic Will End: Global Number of Annual COVID-19
Vaccine Doses (In Million) for Years 2020 through 2025 by
Geographic Region/Country
India?s Second Wave Makes It Clear That Equity is Not a Part of
Global Policy on Tackling COVID
EXHIBIT 3: What We Know So Far - ?Vaccine Efficiency Against
New Strains is Decreasing?
Progress on Vaccinations, Why Should Businesses Care?
With IMF?s Upward Revision of Global GDP Forecasts for 2021,
Most Companies Are Bullish About a Global Economic Comeback
EXHIBIT 4: A Strong 2021 Economic Rebound Based On Pent-Up
Demand Comes as a Relief for Suffering Industries & Markets:
World Economic Growth Projections (Real GDP, Annual % Change)
for 2020 through 2022
EXHIBIT 5: Easing Unemployment Levels in 2021 Although Moderate
Will Infuse Hope for Industries Reliant on Consumer
Discretionary Incomes: Global Number of Unemployed People (In
Million) for Years 2019, 2020, 2021, and 2022
A Retrospective Review of Year 2020 as the Worst Year in
Humanity?s History that Left the World in Shambles &
Industries and Markets Upended
Mobile Value Added Services (MVAS): Definition, Scope & Importance
Recent Market Activity
World Brands
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Expanding Smartphone User Base: The Cornerstone for Growth in
the MVAS Market
EXHIBIT 6: Global Smartphone Subscription Breakdown by
Technology: 2019 and 2025
EXHIBIT 7: Global Smartphone Shipments in Million Units: 2010-2021
Pandemic Induced Increased Smartphone Activity & Internet
Dependence Boosts Growth of MVAS
Smartphone Usage Spirals Amid the Pandemic
EXHIBIT 8: Growing Smartphones Addiction Implies Telcos Can
Lose No Time in Developing a Strong MVAS Strategy: Time Spent
on Non Voice Activities on Smartphones by Users in the United
States for Years 2019 through 2024
Here?s How the Pandemic Has Digitalized Lifestyles, Spelling
New Opportunities for MVAS
Spectacular Rise in eCommerce and mCommerce Strengthens the
Business Case for Mobile Money as an Attractive Opportunity
for MVAS
EXHIBIT 9: Booming Mobile Wallet Market Explains Why Telcos Are
interested in Providing Mobile/Digital Wallet as a Value Added
Service: Global Mobile Wallet Market (In US$ Trillion) for
Years 2020, 2022, 2024 and 2026
Robust Outlook for Location-Based Advertising Spurs Demand for
Location-based MVAS
EXHIBIT 10: Telco?s Own Treasure Box Lie in Location Based
Advertising: Global Market for Location Based Advertising (In
US$ Million) for Years 2020, 2022, and 2024
Music & Games to Drive Growth in the Entertainment MVAS Segment
Music Streaming Goes Mainstream. It?s Time for Telcos to Jump On
EXHIBIT 11: Smelling the Big Bucks in Mobile Music, Telcos Step
Up Investments in Music MVAS Platforms for Increased Mobile
Engagement & Creation of New Revenue Streams: Global Market
for Music Streaming (In US$ Billion) for Years 2020, 2022,
2024 and 2026
Pandemic Turns Mobile Games as Into a Lucrative Mobile Value
Added Service for Telcos
EXHIBIT 12: A US$139 Billion Projected Opportunity Cannot Be
Overlooked by Telcos: Global Opportunity for Mobile Games (In
US$ Billion) for Years 2020, 2022, 2024 and 2026
Here?s How Telcos are Benefiting From Providing Gaming MVAS
’Videoization’ of MVAS Gains Momentum
Mobile TV: Another Lucrative MVAS Strategy
COVID-19 Pandemic Gives M-Learning VAS a Shot in the Arm
EXHIBIT 13: Global MLearning Opportunity (In US$ Billion) for
Years 2020, 2022, 2024 and 2026
Mobile Value-added Services (MVAS) in the Cloud Gains Momentum
Telcos Eye Smart Home as a Service. The Time is Ripe, Here?s Why
EXHIBIT 14: Attractive Opportunity in Smart Homes Leads Telcos
to Build Smart Home Offerings as a Value Added Service: Global
Smart Homes Market by Category in US$ Billion for the Years
2020 and 2022
MVAS Emerges As An Opportunity to Further the M4D Goals
Telecom Operators Focus On Boosting Profitability by
Capitalizing on the Opportunities Created by 5G
EXHIBIT 15: 5G Unleashes Lucrative MVAS Monetization
Opportunities: Global 5G Subscriptions (In Million) for Years
2020, 2022, 2024 and 2026
AI to Revolutionize MVAS
4. GLOBAL MARKET PERSPECTIVE
Table 1: World Current & Future Analysis for Mobile Value Added
Services (MVAS) by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 2: World Historic Review for Mobile Value Added Services
(MVAS) by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 3: World 15-Year Perspective for Mobile Value Added
Services (MVAS) by Geographic Region - Percentage Breakdown of
Value Revenues for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets for
Years 2012, 2021 & 2027
Table 4: World Current & Future Analysis for Wireless
Application Protocol by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 5: World Historic Review for Wireless Application
Protocol by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 6: World 15-Year Perspective for Wireless Application
Protocol by Geographic Region - Percentage Breakdown of Value
Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa for Years 2012, 2021 &
2027
Table 7: World Current & Future Analysis for Short Messaging
Services by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 8: World Historic Review for Short Messaging Services by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 9: World 15-Year Perspective for Short Messaging Services
by Geographic Region - Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2012, 2021 & 2027
Table 10: World Current & Future Analysis for Interactive Voice &
Video Response by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 11: World Historic Review for Interactive Voice & Video
Response by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 12: World 15-Year Perspective for Interactive Voice &
Video Response by Geographic Region - Percentage Breakdown of
Value Revenues for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa for Years
2012, 2021 & 2027
Table 13: World Current & Future Analysis for Unstructured
Supplementary Service Data by Geographic Region - USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets - Independent Analysis of Annual Revenues in
US$ Million for Years 2020 through 2027 and % CAGR
Table 14: World Historic Review for Unstructured Supplementary
Service Data by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 15: World 15-Year Perspective for Unstructured
Supplementary Service Data by Geographic Region - Percentage
Breakdown of Value Revenues for USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa for
Years 2012, 2021 & 2027
Table 16: World Current & Future Analysis for Other Platforms
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 17: World Historic Review for Other Platforms by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 18: World 15-Year Perspective for Other Platforms by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 19: World Current & Future Analysis for Mobile Browsing
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 20: World Historic Review for Mobile Browsing by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 21: World 15-Year Perspective for Mobile Browsing by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 22: World Current & Future Analysis for Mobile Texting by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 23: World Historic Review for Mobile Texting by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 24: World 15-Year Perspective for Mobile Texting by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 25: World Current & Future Analysis for Entertainment
Services by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 26: World Historic Review for Entertainment Services by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 27: World 15-Year Perspective for Entertainment Services
by Geographic Region - Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2012, 2021 & 2027
Table 28: World Current & Future Analysis for Location-based
Services by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 29: World Historic Review for Location-based Services by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 30: World 15-Year Perspective for Location-based Services
by Geographic Region - Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2012, 2021 & 2027
Table 31: World Current & Future Analysis for Other
Applications by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2020 through 2027 and % CAGR
Table 32: World Historic Review for Other Applications by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 33: World 15-Year Perspective for Other Applications by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 34: World Current & Future Analysis for Consumer by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 35: World Historic Review for Consumer by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Revenues in US$ Million for Years 2012 through 2019
and % CAGR
Table 36: World 15-Year Perspective for Consumer by Geographic
Region - Percentage Breakdown of Value Revenues for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 37: World Current & Future Analysis for Enterprise by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 38: World Historic Review for Enterprise by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Revenues in US$ Million for Years 2012 through 2019
and % CAGR
Table 39: World 15-Year Perspective for Enterprise by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 40: World Current & Future Analysis for Network Provider
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 41: World Historic Review for Network Provider by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR
Table 42: World 15-Year Perspective for Network Provider by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
Table 43: USA Current & Future Analysis for Mobile Value Added
Services (MVAS) by Platform - Wireless Application Protocol,
Short Messaging Services, Interactive Voice & Video Response,
Unstructured Supplementary Service Data and Other Platforms -
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR
Table 44: USA Historic Review for Mobile Value Added Services
(MVAS) by Platform - Wireless Application Protocol, Short
Messaging Services, Interactive Voice & Video Response,
Unstructured Supplementary Service Data and Other Platforms
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 45: USA 15-Year Perspective for Mobile Value Added
Services (MVAS) by Platform - Percentage Breakdown of Value
Revenues for Wireless Application Protocol, Short Messaging
Services, Interactive Voice & Video Response, Unstructured
Supplementary Service Data and Other Platforms for the Years
2012, 2021 & 2027
Table 46: USA Current & Future Analysis for Mobile Value Added
Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 47: USA Historic Review for Mobile Value Added Services
(MVAS) by Application - Mobile Browsing, Mobile Texting,
Entertainment Services, Location-based Services and Other
Applications Markets - Independent Analysis of Annual Revenues
in US$ Million for Years 2012 through 2019 and % CAGR
Table 48: USA 15-Year Perspective for Mobile Value Added
Services (MVAS) by Application - Percentage Breakdown of Value
Revenues for Mobile Browsing, Mobile Texting, Entertainment
Services, Location-based Services and Other Applications for
the Years 2012, 2021 & 2027
Table 49: USA Current & Future Analysis for Mobile Value Added
Services (MVAS) by End-Use - Consumer, Enterprise and Network
Provider - Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR
Table 50: USA Historic Review for Mobile Value Added Services
(MVAS) by End-Use - Consumer, Enterprise and Network Provider
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 51: USA 15-Year Perspective for Mobile Value Added
Services (MVAS) by End-Use - Percentage Breakdown of Value
Revenues for Consumer, Enterprise and Network Provider for the
Years 2012, 2021 & 2027
CANADA
Table 52: Canada Current & Future Analysis for Mobile Value
Added Services (MVAS) by Platform - Wireless Application
Protocol, Short Messaging Services, Interactive Voice & Video
Response, Unstructured Supplementary Service Data and Other
Platforms - Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR
Table 53: Canada Historic Review for Mobile Value Added
Services (MVAS) by Platform - Wireless Application Protocol,
Short Messaging Services, Interactive Voice & Video Response,
Unstructured Supplementary Service Data and Other Platforms
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 54: Canada 15-Year Perspective for Mobile Value Added
Services (MVAS) by Platform - Percentage Breakdown of Value
Revenues for Wireless Application Protocol, Short Messaging
Services, Interactive Voice & Video Response, Unstructured
Supplementary Service Data and Other Platforms for the Years
2012, 2021 & 2027
Table 55: Canada Current & Future Analysis for Mobile Value
Added Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 56: Canada Historic Review for Mobile Value Added
Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications Markets - Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR
Table 57: Canada 15-Year Perspective for Mobile Value Added
Services (MVAS) by Application - Percentage Breakdown of Value
Revenues for Mobile Browsing, Mobile Texting, Entertainment
Services, Location-based Services and Other Applications for
the Years 2012, 2021 & 2027
Table 58: Canada Current & Future Analysis for Mobile Value
Added Services (MVAS) by End-Use - Consumer, Enterprise and
Network Provider - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 59: Canada Historic Review for Mobile Value Added
Services (MVAS) by End-Use - Consumer, Enterprise and Network
Provider Markets - Independent Analysis of Annual Revenues in
US$ Million for Years 2012 through 2019 and % CAGR
Table 60: Canada 15-Year Perspective for Mobile Value Added
Services (MVAS) by End-Use - Percentage Breakdown of Value
Revenues for Consumer, Enterprise and Network Provider for the
Years 2012, 2021 & 2027
JAPAN
Table 61: Japan Current & Future Analysis for Mobile Value
Added Services (MVAS) by Platform - Wireless Application
Protocol, Short Messaging Services, Interactive Voice & Video
Response, Unstructured Supplementary Service Data and Other
Platforms - Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR
Table 62: Japan Historic Review for Mobile Value Added Services
(MVAS) by Platform - Wireless Application Protocol, Short
Messaging Services, Interactive Voice & Video Response,
Unstructured Supplementary Service Data and Other Platforms
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 63: Japan 15-Year Perspective for Mobile Value Added
Services (MVAS) by Platform - Percentage Breakdown of Value
Revenues for Wireless Application Protocol, Short Messaging
Services, Interactive Voice & Video Response, Unstructured
Supplementary Service Data and Other Platforms for the Years
2012, 2021 & 2027
Table 64: Japan Current & Future Analysis for Mobile Value
Added Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 65: Japan Historic Review for Mobile Value Added Services
(MVAS) by Application - Mobile Browsing, Mobile Texting,
Entertainment Services, Location-based Services and Other
Applications Markets - Independent Analysis of Annual Revenues
in US$ Million for Years 2012 through 2019 and % CAGR
Table 66: Japan 15-Year Perspective for Mobile Value Added
Services (MVAS) by Application - Percentage Breakdown of Value
Revenues for Mobile Browsing, Mobile Texting, Entertainment
Services, Location-based Services and Other Applications for
the Years 2012, 2021 & 2027
Table 67: Japan Current & Future Analysis for Mobile Value
Added Services (MVAS) by End-Use - Consumer, Enterprise and
Network Provider - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 68: Japan Historic Review for Mobile Value Added Services
(MVAS) by End-Use - Consumer, Enterprise and Network Provider
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 69: Japan 15-Year Perspective for Mobile Value Added
Services (MVAS) by End-Use - Percentage Breakdown of Value
Revenues for Consumer, Enterprise and Network Provider for the
Years 2012, 2021 & 2027
CHINA
Table 70: China Current & Future Analysis for Mobile Value
Added Services (MVAS) by Platform - Wireless Application
Protocol, Short Messaging Services, Interactive Voice & Video
Response, Unstructured Supplementary Service Data and Other
Platforms - Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR
Table 71: China Historic Review for Mobile Value Added Services
(MVAS) by Platform - Wireless Application Protocol, Short
Messaging Services, Interactive Voice & Video Response,
Unstructured Supplementary Service Data and Other Platforms
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 72: China 15-Year Perspective for Mobile Value Added
Services (MVAS) by Platform - Percentage Breakdown of Value
Revenues for Wireless Application Protocol, Short Messaging
Services, Interactive Voice & Video Response, Unstructured
Supplementary Service Data and Other Platforms for the Years
2012, 2021 & 2027
Table 73: China Current & Future Analysis for Mobile Value
Added Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 74: China Historic Review for Mobile Value Added Services
(MVAS) by Application - Mobile Browsing, Mobile Texting,
Entertainment Services, Location-based Services and Other
Applications Markets - Independent Analysis of Annual Revenues
in US$ Million for Years 2012 through 2019 and % CAGR
Table 75: China 15-Year Perspective for Mobile Value Added
Services (MVAS) by Application - Percentage Breakdown of Value
Revenues for Mobile Browsing, Mobile Texting, Entertainment
Services, Location-based Services and Other Applications for
the Years 2012, 2021 & 2027
Table 76: China Current & Future Analysis for Mobile Value
Added Services (MVAS) by End-Use - Consumer, Enterprise and
Network Provider - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 77: China Historic Review for Mobile Value Added Services
(MVAS) by End-Use - Consumer, Enterprise and Network Provider
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 78: China 15-Year Perspective for Mobile Value Added
Services (MVAS) by End-Use - Percentage Breakdown of Value
Revenues for Consumer, Enterprise and Network Provider for the
Years 2012, 2021 & 2027
EUROPE
Table 79: Europe Current & Future Analysis for Mobile Value
Added Services (MVAS) by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets -
Independent Analysis of Annual Revenues in US$ Million for
Years 2020 through 2027 and % CAGR
Table 80: Europe Historic Review for Mobile Value Added
Services (MVAS) by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets - Independent
Analysis of Annual Revenues in US$ Million for Years 2012
through 2019 and % CAGR
Table 81: Europe 15-Year Perspective for Mobile Value Added
Services (MVAS) by Geographic Region - Percentage Breakdown of
Value Revenues for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2012, 2021 & 2027
Table 82: Europe Current & Future Analysis for Mobile Value
Added Services (MVAS) by Platform - Wireless Application
Protocol, Short Messaging Services, Interactive Voice & Video
Response, Unstructured Supplementary Service Data and Other
Platforms - Independent Analysis of Annual Revenues in US$
Million for the Years 2020 through 2027 and % CAGR
Table 83: Europe Historic Review for Mobile Value Added
Services (MVAS) by Platform - Wireless Application Protocol,
Short Messaging Services, Interactive Voice & Video Response,
Unstructured Supplementary Service Data and Other Platforms
Markets - Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR
Table 84: Europe 15-Year Perspective for Mobile Value Added
Services (MVAS) by Platform - Percentage Breakdown of Value
Revenues for Wireless Application Protocol, Short Messaging
Services, Interactive Voice & Video Response, Unstructured
Supplementary Service Data and Other Platforms for the Years
2012, 2021 & 2027
Table 85: Europe Current & Future Analysis for Mobile Value
Added Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications - Independent Analysis of Annual Revenues in
US$ Million for the Years 2020 through 2027 and % CAGR
Table 86: Europe Historic Review for Mobile Value Added
Services (MVAS) by Application - Mobile Browsing, Mobile
Texting, Entertainment Services, Location-based Services and
Other Applications Markets - Independent Analysis of Annual
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