Vintage Wine Estates Acquires ACE Cider – Leading Brand Expands Product Portfolio and Launches Complementary New Sales Channel

Adds a top independent craft cider brand with a 25+ year legacy of growth and innovation

Santa Rosa, California, UNITED STATES

INCLINE VILLAGE, Nev., Nov. 15, 2021 (GLOBE NEWSWIRE) -- Vintage Wine Estates, Inc. (NASDAQ: VWE) (TSX: VWE.U) (TSX: VWE.WT.U) (“VWE” or the “Company”), one of the fastest-growing wine producers in the U.S. with an industry leading direct-to-customer platform, today announced the acquisition of ACE Cider, The California Cider Company, which is expected to close November 16, 2021. The first family-owned cider company in the U.S. and among the fastest growing craft cider brands in the country, ACE produces nearly 90,000 barrels of cider annually.

“This strategic acquisition adds an innovative product line to our RTD (ready-to-drink) category and brings us access to a significant new sales channel for distribution, through which we expect we can push many of our brands,” commented Pat Roney, VWE CEO. “ACE is an excellent complement to our wine portfolio and its products are distributed through the beer channel which provides a new growth opportunity for all of our RTD products.   Importantly, this provides another platform from which we can expand by executing our strategy of consolidating highly fragmented offerings where we can leverage our production and marketing expertise to gain market share, capture more customers and increase volume.”

President and Founder Jeffrey House and his family have been producing premium, craft hard cider since 1993. ACE is located in Sebastopol, California, near the heart of Sonoma County, a region renowned for its winemaking and premium apple orchards.   ACE has a diverse and balanced product portfolio with award-winning, fruit-forward ciders featuring no artificial ingredients, less calories and significantly less sugar (no added sugar) than the average hard cider—a compelling step up for hard seltzer consumers. ACE Pineapple is the world’s original pineapple cider and is the #1 selling fruit flavored cider in the U.S. ACE hard ciders are certified gluten-free and vegan.

The transaction will add over one million cases to VWE’s annual sales volume. ACE currently has annual revenue of over $20 million and has achieved a double-digit compound annual growth rate over the last five years.

Originally from England, which enjoys a longstanding and vibrant hard cider culture, founders Jeffrey and Angela House had a vision to bring that culture to America and build the American hard cider industry. Mr. House established himself in the American beer and cider industry until the founding of ACE Cider in 1993 as California’s original hard cidery. Mr. House, sons Jason House, VP Production & Operations and Simon House, VP Sales & Marketing, will continue their involvement in ACE.

Financial and Legal Advisors
Cowen acted as financial advisor to ACE and Farella Braun + Martel acted as legal advisor.

About ACE Cider
ACE Cider was founded in 1993 by Jeffrey and Angela House in Sebastopol, Sonoma County as the first California hard cider producer, to bring the hard cider culture of their native home, England, to the American consumer. Today, ACE is the top independently owned hard cider brand in the U.S. with an award-winning portfolio of fruit-forward hard ciders featuring lower alcohol, no added sugar and a commitment to the craft and spirit of the hard cider tradition.

About Vintage Wine Estates, Inc.
Vintage Wine Estates is a family of wineries and wines whose mission is to produce the finest quality wines and provide incredible customer experiences with wineries throughout Napa, Sonoma, California’s Central Coast, Oregon and Washington State. Since its founding 20 years ago, the Company has grown to be the 15th largest wine producer in the U.S. selling more than two million nine-liter equivalent cases annually. To consistently drive growth, the Company curates, creates, stewards and markets its many brands and services to customers and end consumers via a balanced omni-channel strategy encompassing direct-to-consumer, wholesale and exclusive brand arrangements with national retailers. While VWE is diverse across price points and varietals with over 50 brands ranging from $10 to $150 at retail, its primary focus is on the fastest growing premium segment of the wine industry with the majority of brands selling in the $10 to $20 price range. The Company regularly posts updates and additional information at

Conference Call and Webcast
The Company is hosting a conference call and live webcast today at 4:45 PM ET/ 1:45 PM PT, to review its first quarter fiscal 2022 results and the ACE Cider acquisition. The review will be accompanied by a slide presentation, which will be available on the Company’s website at A question-and-answer session will follow the formal discussion.

The conference call can be accessed by dialing 201-689-8562. The listen-only audio webcast can be monitored at To listen to the archived call, dial 412-317-6671 and enter the passcode 13724707. The telephonic replay will be available from 7:45 PM ET / 4:45 PM PT on the day of the call through Monday, November 22, 2022. Alternatively, an archived webcast of the call can be found on the Company’s website. In addition, a transcript of the call will be posted to the website once available.

Forward-Looking Statements
Some of the statements contained in this press release are forward-looking statements within the meaning of applicable securities laws (collectively, “forward-looking statements”). Forward-looking statements are all statements other than those of historical fact, and generally may be identified by the use of words such as “anticipate,” “believe,” “continue,” “estimate,” “expect,” “future,” “intend,” “may,” “model,” “outlook,” “plan,” “pro forma,” “project,” “seek,” “should,” “will,” “would” or other similar expressions that indicate future events or trends. These forward-looking statements include, but are not limited to the expected financial, operational and other benefits from the ACE Cider acquisition.   These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of VWE’s management and are not guarantees of actual performance. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and may differ materially from those contained in or implied by such forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the control of VWE. Factors that could cause actual results to differ materially from the results expressed or implied by such forward-looking statements include, among others: the Company’s ability to remediate its material weakness in internal control over financial reporting and to maintain effective internal control over financial reporting, the effect of economic conditions on the industries and markets in which VWE operates, including financial market conditions, fluctuations in prices, interest rates and market demand; risks relating to the uncertainty of the projected financial information; the effects of competition on VWE’s future business; risks related to the organic and inorganic growth of VWE’s business and the timing of expected business milestones; the potential adverse effects of the ongoing COVID-19 pandemic on VWE’s business and the U.S. economy; declines or unanticipated changes in consumer demand for VWE’s products; the impact of environmental catastrophe, natural disasters, disease, pests, weather conditions and inadequate water supply on VWE’s business; VWE’s significant reliance on its distribution channels; potential reputational harm to VWE’s brands from internal and external sources; possible decreases in VWE’s wine quality ratings; integration risks associated with recent acquisitions, including the ACE Cider acquisition; changes in applicable laws and regulations and the significant expense to VWE of operating in a highly regulated industry; VWE’s ability to make payments on its indebtedness; and those factors discussed in documents of VWE filed, or to be filed, with the U.S. Securities and Exchange Commission (“SEC”) or Canadian securities regulatory authorities. There may be additional risks including other adjustments that VWE does not presently know or that VWE currently believes are immaterial that could also cause actual results to differ from those expressed in or implied by these forward-looking statements. In addition, forward-looking statements reflect VWE’s expectations, plans or forecasts of future events and views as of the date and time of this press release. VWE undertakes no obligation to update or revise any forward-looking statements contained herein, except as may be required by law. Accordingly, undue reliance should not be placed upon these forward-looking statements.


Deborah K. Pawlowski, Kei Advisors LLC
Phone: 716.843.3908
Mary Ann Vangrin