New York, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Outdoor Advertising Industry" - https://www.reportlinker.com/p05151466/?utm_source=GNW
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Global Outdoor Advertising Market to Reach $33.1 Billion by 2026
Outdoor advertising refers to all displays/signs installed outside. Growth in the global market is currently driven by increased interest among businesses to recover from the pandemic impact and rearrange their operations to become profitable once again. Restrictive measures on people movement, including mandates for remote working and social distancing and closure of all commercial activities adversely impacted the market for outdoor advertising all through the year 2020. Outdoor advertising is among the many sectors that is expected to post recovery signs all through 2021. With adoption of outdoor advertising formats moving beyond the conventional boundaries of the retail sector, emerging end-user industries include the financial services industry (i.e. banks, financial institutions), hospitals, schools, and organizations for employee communications, among others. Several major advertisers have started expanding their capabilities for in-house programmatic media buying. Visual sensors and mobile location data are anticipated to take forward programmatic DOOH.
Amid the COVID-19 crisis, the global market for Outdoor Advertising estimated at US$27 Billion in the year 2020, is projected to reach a revised size of US$33.1 Billion by 2026, growing at a CAGR of 3.6% over the analysis period. Traditional, one of the segments analyzed in the report, is projected to grow at a 3.4% CAGR to reach US$25 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Digital segment is readjusted to a revised 4% CAGR for the next 7-year period. This segment currently accounts for a 26.7% share of the global Outdoor Advertising market. Bulletins, posters and spectacular displays are various forms of billboards, which fall under traditional outdoor category. Traditional billboards provide static displays and can be used by only one advertiser at any given point of time. Digital billboards invariably consist of plasma TV screens and offers full motion audio/visual advertisements. Digital billboards offer a far more effective display than traditional billboards. Digital billboards also offer several other advantages and enhance the effectiveness of outdoor advertising.
The U.S. Market is Estimated at $6.4 Billion in 2021, While China is Forecast to Reach $5.8 Billion by 2026
The Outdoor Advertising market in the U.S. is estimated at US$6.4 Billion in the year 2021. The country currently accounts for a 23.44% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$5.8 Billion in the year 2026 trailing a CAGR of 4.9% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2% and 3.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR while Rest of European market (as defined in the study) will reach US$6.1 Billion by the end of the analysis period. Opportunities for advertising are on the rise in developing Asian countries such as India, China and Singapore largely as a result of a growing base of urban population and a resultant wider audience base of target corporate workers, commuters and shoppers. The retail boom in developing countries such as China, Singapore, Malaysia, Thailand, Dubai, UAE, Hong Kong, and India, among others provides a strong business case for new installations of both traditional billboards as well as digital signage systems. Major application areas in these regions include public notices and real-time weather forecasts among others.
Select Competitors (Total 185 Featured) -
- Adams Outdoor Advertising
- APG|SGA SA
- Bell Media
- Burkhart Advertising, Inc.
- Captivate Network
- Clear Channel Outdoor, Inc.
- Clear Media Limited
- Daktronics, Inc.
- EPAMEDIA
- Euro Media Group S.A.
- Fairway Outdoor Advertising
- Focus Media Holding Limited
- JCDecaux SA
- Lamar Advertising Company
- Outfront Media, Inc.
- LIVE BOARD, Inc.
- Pattison Outdoor Advertising
- Primedia Outdoor
- Ströer Media SE
- TOM Outdoor Media Group
- Zoom Media, Inc.
Read the full report: https://www.reportlinker.com/p05151466/?utm_source=GNW
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Impact of COVID-19 and a Looming Global Recession
World Economic Growth Projections (Real GDP, Annual % Change)
for 2019 to 2022
COVID-19 Pandemic Upends the Advertising Landscape
Global Advertising, Media & Broadcasting Market Growth Outlook
(in %) for Years 2019 through 2025
Global Advertising, Media & Broadcasting Market: Annual %
Growth by Major Geographies for 2019-2025
Led by Improving Economy, Outdoor Advertising Market Poised for
Recovery
As COVID-19 Led to a Decline in Outdoor Advertising Spending,
Few Creative OOH Campaigns Provide Relief
Outdoor Advertising - Global Key Competitors Percentage Market
Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)
Advertising: An Essential Requisite for Corporate/Brand
Survival & Existence
Global Advertising Spending by Medium (in %): 2020E
Outdoor Advertising: A Conceptual Overview
Evolution of Outdoor Advertising
Outdoor Advertising by Mode/Format
Billboards
Transit Advertising
Street Furniture
Other Forms of Outdoor Advertising
Outdoor Advertising: A Small Yet Significant Contributor to
Overall Advertising Market
Global Market Prospects & Outlook
Billboards: The Major Outdoor Advertising Format
GEOGRAPHIC MARKET ANALYSIS
Competition
Leading Players in the Global Outdoor Advertising Market:
Ranked by Revenues (in US$ Million) for 2020E
Global Outdoor Advertising Market Breakdown of Revenues (in %)
by Leading Competitors for 2019
World Brands
Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Digital Trend Poised to Transform Outdoor Advertising Industry
DOOH Advertising: A Key Driver of Future Growth
DOOH Utility Systems Hold Potential to Spur Digitization
Programmatic (pDOOH) Emerges to be a Cost Effective Medium
LED Based Digital Building Wraps to Drive Adoption of Digital
Media Facades
Digital Signage in the 21st Century: A Peek into its Evolving
Landscape
Wireless Digital Signage Solutions on Rise
3D Digital Signage: The New Frontier of Digital Advertising
Internet-Based Dynamic Digital Signs Rake In Opportunities for
IT Companies
Billboards Emerge as Powerful Format to Attract Customers and
Build Brand Awareness
Digital Billboards Continue to Gain Traction
Increasing Penetration of LED Billboards to Drive Market Gains
The ?Dominion Effect? Drives Demand for Large Oversized Billboards
Smart Billboards: The Future of Billboard Advertising
Growing Mobility of Population & Rise in Vehicular Traffic:
Potential for Roadside Ads & Ad Infrastructure
Total Ridership in the US and Canada (in Million) for Q1 2018
through Q4 2020
Street Furniture Advertising: High Visibility Ensures Growth
Technological Convergence Sparks Innovative Approaches to
Outdoor Advertising
Technology Developments Present Growth Opportunities
Artificial Intelligence Transforms Out-of-Home Advertising
The Rise of Augmented Reality & Next-Gen Glad-vertising
Blockchain: Playing a Part in Verifying Ad Delivery
Notable Trends Influencing Growth in Outdoor Advertising Market
Safe and Effective Tags to Work in Favor of Outdoor Advertising
Cost Reductions Push Up Demand for Outdoor Advertising
Growing Influence of Programmatic Media Buying in OOH Advertising
Hyperlocal Approach Critical in Present Times
Analytics Revolutionize Outdoor Advertising
Rising Mobile Device Penetration Presents Opportunity for
Outdoor Advertisers
Smartphone Penetration Rate as Share of Total Population: 2016
-2020
5G Connectivity: Role in Management and Programmatic Interface
of Digital Out of Home Advertising
5G Smartphone Sales in Million Units: 2019-2022
Growing Importance of Outdoor Advertising in Smart Cities
Airport Advertising: Air Passenger Traffic Trends to Influence
Market Growth
Global Airlines Performance by Region: 2020 Vs 2019
Out-of-Home Advertising Rides on the Urbanization Wave
World Urban Population in Thousands: 1950-2050P
Degree of Urbanization Worldwide: Urban Population as a % of
Total Population by Geographic Region for the Years 1950,
1970, 1990, 2018, 2030 and 2050
Major Issues & Challenges Facing Outdoor Advertising Market
Alternative Forms of Advertising
Online Advertising: A Major Threat
Mobile Phone Advertising Grows in Popularity
Telemarketing Remerges as Key Competition
Unfavorable Regulations Could Hamper Business Prospects
Lack of Measurement
Safety Issues Being Taken to Higher Levels!
Municipal Contracts Induce Uncertainty into Business
4. GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Analysis for
Outdoor Advertising by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 2: World Historic Review for Outdoor Advertising by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Thousand for
Years 2012 through 2019 and % CAGR
Table 3: World 15-Year Perspective for Outdoor Advertising by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets for Years 2012, 2021 & 2027
Table 4: World Recent Past, Current & Future Analysis for
Traditional by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 5: World Historic Review for Traditional by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 6: World 15-Year Perspective for Traditional by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 7: World Recent Past, Current & Future Analysis for
Digital by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 8: World Historic Review for Digital by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 9: World 15-Year Perspective for Digital by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 10: World Recent Past, Current & Future Analysis for
Billboards by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 11: World Historic Review for Billboards by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 12: World 15-Year Perspective for Billboards by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 13: World Recent Past, Current & Future Analysis for
Transit by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 14: World Historic Review for Transit by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 15: World 15-Year Perspective for Transit by Geographic
Region - Percentage Breakdown of Value Spending for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 16: World Recent Past, Current & Future Analysis for
Street Furniture by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 17: World Historic Review for Street Furniture by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Thousand for
Years 2012 through 2019 and % CAGR
Table 18: World 15-Year Perspective for Street Furniture by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
Table 19: World Recent Past, Current & Future Analysis for
Other Modes/Formats by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 20: World Historic Review for Other Modes/Formats by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Spending in US$ Thousand for
Years 2012 through 2019 and % CAGR
Table 21: World 15-Year Perspective for Other Modes/Formats by
Geographic Region - Percentage Breakdown of Value Spending for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in the United States for 2022 (E)
Outdoor Advertising Revenues Hit Hard by COVID-19 Pandemic
US Advertising Media Market Breakdown by Type for 2020E
Outdoor Advertising Market in the US by Industry Category
(in %) for 2020E
Outdoor Advertising in the US to Return with a Bang
Billboards Continue to be the Largest Outdoor Ad Format
Digital Billboards Continue to Grow in Prominence
Number of Out of Home Digital Billboards (in Thousands) in the
US for 2016-2020
Digital Signage: An Attractive Segment
Issues Relating to Digital Signage
Regulatory Environment
Competition
US Outdoor Advertising Market Breakdown by Leading Competitors
(in %) for 2020E
US Billboards Market: Revenue Share Breakdown of Leading
Players (in %) for 2020E
Table 22: USA Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 23: USA Historic Review for Outdoor Advertising by Type -
Traditional and Digital Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 24: USA 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 25: USA Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 26: USA Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 27: USA 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
CANADA
Market Overview
Table 28: Canada Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 29: Canada Historic Review for Outdoor Advertising by
Type - Traditional and Digital Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 30: Canada 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 31: Canada Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 32: Canada Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 33: Canada 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
JAPAN
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Japan for 2022 (E)
Market Overview
Media Advertising Spending Breakdown (in %) by Type for 2020E
Table 34: Japan Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 35: Japan Historic Review for Outdoor Advertising by Type -
Traditional and Digital Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 36: Japan 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 37: Japan Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 38: Japan Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 39: Japan 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
CHINA
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in China for 2022 (E)
Market Overview
Table 40: China Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 41: China Historic Review for Outdoor Advertising by Type -
Traditional and Digital Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 42: China 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 43: China Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 44: China Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 45: China 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
EUROPE
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Europe for 2022 (E)
Table 46: Europe Recent Past, Current & Future Analysis for
Outdoor Advertising by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, Belgium, Switzerland and Rest of
Europe Markets - Independent Analysis of Annual Spending in US$
Thousand for Years 2020 through 2027 and % CAGR
Table 47: Europe Historic Review for Outdoor Advertising by
Geographic Region - France, Germany, Italy, UK, Spain, Russia,
Belgium, Switzerland and Rest of Europe Markets - Independent
Analysis of Annual Spending in US$ Thousand for Years 2012
through 2019 and % CAGR
Table 48: Europe 15-Year Perspective for Outdoor Advertising by
Geographic Region - Percentage Breakdown of Value Spending for
France, Germany, Italy, UK, Spain, Russia, Belgium, Switzerland
and Rest of Europe Markets for Years 2012, 2021 & 2027
Table 49: Europe Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 50: Europe Historic Review for Outdoor Advertising by
Type - Traditional and Digital Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 51: Europe 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 52: Europe Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 53: Europe Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 54: Europe 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
FRANCE
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in France for 2022 (E)
Table 55: France Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 56: France Historic Review for Outdoor Advertising by
Type - Traditional and Digital Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 57: France 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 58: France Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 59: France Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 60: France 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
GERMANY
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Germany for 2022 (E)
Market Overview
Table 61: Germany Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 62: Germany Historic Review for Outdoor Advertising by
Type - Traditional and Digital Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 63: Germany 15-Year Perspective for Outdoor Advertising
by Type - Percentage Breakdown of Value Spending for
Traditional and Digital for the Years 2012, 2021 & 2027
Table 64: Germany Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 65: Germany Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 66: Germany 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
ITALY
Table 67: Italy Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 68: Italy Historic Review for Outdoor Advertising by Type -
Traditional and Digital Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 69: Italy 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 70: Italy Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 71: Italy Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 72: Italy 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
UNITED KINGDOM
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in the United Kingdom for 2022 (E)
Market Overview
Table 73: UK Recent Past, Current & Future Analysis for Outdoor
Advertising by Type - Traditional and Digital - Independent
Analysis of Annual Spending in US$ Thousand for the Years 2020
through 2027 and % CAGR
Table 74: UK Historic Review for Outdoor Advertising by Type -
Traditional and Digital Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 75: UK 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 76: UK Recent Past, Current & Future Analysis for Outdoor
Advertising by Mode/Format - Billboards, Transit, Street
Furniture and Other Modes/Formats - Independent Analysis of
Annual Spending in US$ Thousand for the Years 2020 through 2027
and % CAGR
Table 77: UK Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 78: UK 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
SPAIN
Table 79: Spain Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 80: Spain Historic Review for Outdoor Advertising by Type -
Traditional and Digital Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 81: Spain 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 82: Spain Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 83: Spain Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 84: Spain 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
RUSSIA
Table 85: Russia Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 86: Russia Historic Review for Outdoor Advertising by
Type - Traditional and Digital Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 87: Russia 15-Year Perspective for Outdoor Advertising by
Type - Percentage Breakdown of Value Spending for Traditional
and Digital for the Years 2012, 2021 & 2027
Table 88: Russia Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 89: Russia Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 90: Russia 15-Year Perspective for Outdoor Advertising by
Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
BELGIUM
Table 91: Belgium Recent Past, Current & Future Analysis for
Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 92: Belgium Historic Review for Outdoor Advertising by
Type - Traditional and Digital Markets - Independent Analysis
of Annual Spending in US$ Thousand for Years 2012 through 2019
and % CAGR
Table 93: Belgium 15-Year Perspective for Outdoor Advertising
by Type - Percentage Breakdown of Value Spending for
Traditional and Digital for the Years 2012, 2021 & 2027
Table 94: Belgium Recent Past, Current & Future Analysis for
Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 95: Belgium Historic Review for Outdoor Advertising by
Mode/Format - Billboards, Transit, Street Furniture and Other
Modes/Formats Markets - Independent Analysis of Annual Spending
in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 96: Belgium 15-Year Perspective for Outdoor Advertising
by Mode/Format - Percentage Breakdown of Value Spending for
Billboards, Transit, Street Furniture and Other Modes/Formats
for the Years 2012, 2021 & 2027
SWITZERLAND
Table 97: Switzerland Recent Past, Current & Future Analysis
for Outdoor Advertising by Type - Traditional and Digital -
Independent Analysis of Annual Spending in US$ Thousand for the
Years 2020 through 2027 and % CAGR
Table 98: Switzerland Historic Review for Outdoor Advertising
by Type - Traditional and Digital Markets - Independent
Analysis of Annual Spending in US$ Thousand for Years 2012
through 2019 and % CAGR
Table 99: Switzerland 15-Year Perspective for Outdoor
Advertising by Type - Percentage Breakdown of Value Spending
for Traditional and Digital for the Years 2012, 2021 & 2027
Table 100: Switzerland Recent Past, Current & Future Analysis
for Outdoor Advertising by Mode/Format - Billboards, Transit,
Street Furniture and Other Modes/Formats - Independent Analysis
of Annual Spending in US$ Thousand for the Years 2020 through
2027 and % CAGR
Table 101: Switzerland Historic Review for Outdoor Advertising
by Mode/Format - Billboards, Transit, Street Furniture and
Other Modes/Formats Markets - Independent Analysis of Annual
Spending in US$ Thousand for Years 2012 through 2019 and % CAGR
Table 102: Switzerland 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Value
Spending for Billboards, Transit, Street Furniture and Other
Modes/Formats for the Years 2012, 2021 & 2027
REST OF EUROPE
Table 103: Rest of Europe Recent Past, Current & Future
Analysis for Outdoor Advertising by Type - Traditional and
Digital - Independent Analysis of Annual Spending in US$
Thousand for the Years 2020 through 2027 and % CAGR
Table 104: Rest of Europe Historic Review for Outdoor
Advertising by Type - Traditional and Digital Markets -
Independent Analysis of Annual Spending in US$ Thousand for
Years 2012 through 2019 and % CAGR
Table 105: Rest of Europe 15-Year Perspective for Outdoor
Advertising by Type - Percentage Breakdown of Value Spending
for Traditional and Digital for the Years 2012, 2021 & 2027
Table 106: Rest of Europe Recent Past, Current & Future
Analysis for Outdoor Advertising by Mode/Format - Billboards,
Transit, Street Furniture and Other Modes/Formats - Independent
Analysis of Annual Spending in US$ Thousand for the Years 2020
through 2027 and % CAGR
Table 107: Rest of Europe Historic Review for Outdoor
Advertising by Mode/Format - Billboards, Transit, Street
Furniture and Other Modes/Formats Markets - Independent
Analysis of Annual Spending in US$ Thousand for Years 2012
through 2019 and % CAGR
Table 108: Rest of Europe 15-Year Perspective for Outdoor
Advertising by Mode/Format - Percentage Breakdown of Value
Spending for Billboards, Transit, Street Furniture and Other
Modes/Formats for the Years 2012, 2021 & 2027
ASIA-PACIFIC
Outdoor Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Table 109: Asia-Pacific Recent Past, Current & Future Analysis
for Outdoor Advertising by Geographic Region - Australia, Hong
Kong, India, South Korea and Rest of Asia-Pacific Markets -
Independent Analysis of Annual Spending in US$ Thousand for
Years 2020 through 2027 and % CAGR
Table 110: Asia-Pacific Historic Review for Outdoor Advertising
by Geographic Region - Australia, Hong Kong, India, South Korea
and Rest of Asia-Pacific Markets - Independent Analysis of
Annual Spending in US$ Thousand for Years 2012 through 2019 and
% CAGR
Table 111: Asia-Pacific 15-Year Perspective for Outdoor
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