DNA Test Kits Market to Cross US$ 2.7 Bn Mark by 2030, TMR Report


  • Increasing commercial availability of direct to consumer genetic testing kits for ancestry testing, genetically guided health and wellness solutions, and emphasis on preventive care drives the DNA test kits market

ALBANY, N.Y., April 13, 2022 (GLOBE NEWSWIRE) -- The DNA test kits market is projected to expand at a CAGR of 16.1% during the forecast period from 2020 to 2030. Commercialization of DNA testing and use of consumer data to comprehend genetic association of health conditions fuel the growth of the DNA test kits market.

Home DNA test kits received considerable uptick in demand during the COVID-19 pandemic. Data obtained from these kits is enabling scientists to shed light on the effect genes have on susceptibility to coronavirus. This is driving companies in the DNA test kits market to undertake R&D for improved accuracy of home DNA test kits. Healthcare companies are also leveraging data obtained from DNA test kits to obtain insights on genes that respond to coronavirus infection.

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The advent of portable genetic test for COVID-19 enables to run test on demand and eliminate waiting time associated with batch processing of conventional PCR tests. This is favorable for the growth of the DNA test kits market.

DNA Test Kits Market – Key Findings of Report

  • Efficacy of data obtained from DNA test kits to understand the susceptibility of genes to coronavirus and leverage the data to prepare to combat future disease outbreaks stimulates the growth of the DNA test kits market
  • Growing acceptance toward Internet-based direct to consumer genetic testing to make regulations more structured and dynamic, and mandate manufacturers to adhere to local jurisdictions of healthcare authorities for safe use of DNA test kits
  • Dedicated efforts of manufacturers in the DNA test kits market to engage in R&D to include health-related reports in products is increasing consumer confidence in these products. This is helping to educate individuals about their ancestral genetics, and thus, influence consumers to make purchases based on matching traits and simplicity of products.

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  • Weightage of online reviews of DNA test kits that helps influence consumer purchasing decision has led to the increased recognition of HomeDNA in the DNA test kits market
  • Credibility of nearly accurate genetic testing for diet, fitness, and wellness is leading to the increasing demand for diet & nutrition DNA testing kits. Manufacturers and suppliers of diet & nutrition DNA test kits aggressively engage in marketing campaigns at the start of the new year to target health enthusiasts for their fitness goals.
  • Characteristic of DNA testing kits to help individuals pursue genetically guided health & wellness solutions to attain long-term health goals cements demand for DNA test kits
  • Federal agencies such as The Centers for Medicare & Medicaid Services in the U.S. are playing a role in increasing awareness about genetic testing for breast and ovarian cancer. This is leading to Next-Gen sequencing (NGS) to emerge as an important diagnostic tool for breast and ovarian cancer, and provide valuable data for continued research in NGS for its credibility to assess risk of ovarian and breast cancer.
  • Easy to use and cost-effectiveness of genetic testing is leading to the increasing popularity of personal DNA testing in India. Conventional laboratory tests for rare diseases are associated with social stigma in India, which accounts for them to be increasingly replaced by affordable DNA test kits.

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DNA Test Kits Market – Growth Drivers

  • Commercial availability of extremely high number of genetic tests, of which nearly 10,000 are unique tests for a large percentage of genetic samples for single-gene assays, and panel experiments for the remaining genetic samples fuels the growth of the DNA test kits market
  • Advantages of affordable test kits for ancestry testing and predictive & pre symptomatic testing to identify the risk of developing chronic diseases and genetic conditions in the future strengthen demand for DNA test kits

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DNA Test Kits Market – Key Players

Some of the key players operating in the DNA test kits market are;

  • Ancestry
  • MyHeritage Ltd.
  • Living DNA Ltd.
  • Veritas
  • EasyDNA
  • 23andMe Inc.
  • Gene by Gene Ltd.
  • Helix OpCo LLC
  • FitnessGenes

The DNA test kits market is segmented as follows;

DNA Test Kits Market, by Sample Type

  • Saliva
  • Cheek Swab

DNA Test Kits Market, by Application

  • Ancestry Testing
  • Diet & Nutrition
  • Health & Fitness
  • Disease Risk Assessment
    • Cancer
    • Others
  • Others

DNA Test Kits Market, by Distribution Channel

  • Online Stores
  • Retail Stores

DNA Test Kits Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Rest of World

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