Seoul, South Korea, July 22, 2022 (GLOBE NEWSWIRE) -- The global gluten-free baking mixes market is expected to be valued at US$ 923.2 Million in 2032 and exhibit steady growth at a CAGR of 7.3% in the forecast period (2022-2032). Increasing prevalence of non-celiac gluten sensitivity and celiac disease worldwide is set to drive the market.
As per Celiac India, the prevalence rate of celiac disease, including India, is estimated to be about 1% across the globe with variations across countries. The diagnosis rate of the disease is only about 5%. It means out of 100 individuals affected with the disease, nearly 95 of them are not aware of the condition.
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Further, Beyond Celiac, a non-profit research foundation based in the U.S., mentioned that around 1 in 133 Americans has celiac disease. The organization also estimated that nearly 83% of Americans who are living with celiac disease are either misdiagnosed with other conditions or undiagnosed.
Increasing consumption of gluten can trigger an abnormal immune system response, which can lead to celiac disease. Thus, manufacturers are investing huge sums in R&D activities to develop novel baking mixes by using a progressive approach to cater to changing consumer preferences.
Besides, many health-conscious consumers who do not suffer from gluten sensitivity, gluten intolerance, or celiac disease are also striving to avoid gluten-containing foods. It is further encouraging key players to replace wheat in bakery products with buckwheat, oats, quinoa, sorghum, brown rice, corn, teff, and amaranth.
Why are Sales of Gluten-free Baking Mixes Increasing Rapidly?
“Increasing Awareness Regarding Illnesses Linked with Gluten-based Products”
These days, consumers do not favour foods that contain artificial sweeteners, preservatives, or chemicals. Therefore, the producers have focused to provide food that is free of artificial additives and preservatives.
As a result, the producers create baking mixes that are both gluten-free and organic. The gluten-free baking mixes also happen to be a nutritious substitute for regular baking mixes. Because the intestinal bacteria do not ferment gluten-free baking mixes, they cannot result in any health problems like bloating or diarrhoea.
Bread, pastries, and biscuits are some of the baked goods made with gluten-free baking mixes. When compared with regular cake mixes, gluten-free baking mixes often have reduced levels of fat, calories, and sugar.
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Key Segments Covered in the Gluten-free Baking Mixes Industry Survey
- By Source :
- Brown Rice Flour
- Tapioca Flour
- Brown Rice Flour
- By Nature :
- Conventional
- Organic
- Conventional
- By End Use :
- Breads
- Cakes & Pastries
- Pizza Dough
- Cookies & Biscuits
- Muffins
- Waffles
- Pancakes
- Others
- Breads
- By Distribution Channel :
- Direct Sales
- Food Service
- Food Processor
- Indirect Sales
- Departmental & Traditional Grocery Stores
- Convenience Stores
- Online Channels
- Others
- Direct Sales
Competitive Landscape
The global gluten-free baking mixes market is highly competitive in nature with the presence of a large number of key players. They are mainly focusing on online marketing and product range expansions to strengthen their positions in the global market.
A few other key players are engaging in partnerships and collaborations with local companies to co-develop innovative products for the bakery sector.
For instance,
- In June 2022, King Arthur Baking Co., a Vermont-based baking product manufacturer, unveiled its new range of gluten-free pizza dough flour and keto-friendly baking mixes. The gluten-free pizza dough flour was made by using non-GMO certified ingredients. The company aims to provide bakers with high-quality products to help them broaden their baking potential.
- In August 2021, GoodSam Foods, a chocolate manufacturing start-up founded in 2020, introduced gluten-free baking mixes formulated with organic cocoa powder, allulose, and almond flour sourced directly from Columbia. Its new product line includes Cacao Pancake Mix, Fudgy Brownie Baking Mix, and Fudgy Brownie Baking Mix.
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Key players in the Gluten-free Baking Mixes Market
- General Mills, Inc.
- Conagra Brands, Inc.
- Kinnikinnick Foods, Inc.
- Williams-Sonoma, Inc.
- Continental Mills, Inc.
- Partake Foods
Key Takeaways from Gluten-free Baking Mixes Market Study
- North America gluten-free baking mixes market is anticipated to generate a share of nearly 37.6% in 2022.
- Based on distribution channel, the grocery store sub-segment is expected to account for the lion’s share in 2022 in the gluten-free baking mixes market.
- Europe gluten-free baking mixes market is projected to hold a share of approximately 21.1% in 2022.
- Top 3 countries in the global gluten-free baking mixes market account for about 23.8% of share.
- The global gluten-free baking mixes market is estimated to be valued at US$ 454 Million in 2022.
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