New York, March 08, 2023 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Energy Drinks Global Market Report 2023" - https://www.reportlinker.com/p06319483/?utm_source=GNW
, Nestlé SA, Kabisa BV, Suntory Holdings Ltd., Asia Brewery Incorporated, Otsuka Pharmaceutical Co, Dali Foods Group, LT Group Inc., Goldwin Healthcare, Cloud 9, Kraft Foods Inc., The Gatorade Company Inc., and Heinz.
The global energy drinks market grew from $58.48 billion in 2022 to $62.89 billion in 2023 at a compound annual growth rate (CAGR) of 7.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The energy drinks market is expected to grow to $83.83 billion in 2027 at a CAGR of 7.5%.
The energy drinks market consists of sales of taurine, ginseng, guarana extract, glucuronolactone, sugars, l-carnitine, and B vitamins.Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers.
The value of goods in this market includes related services sold by the creators of the goods.
The energy drinks refer to a beverage comprising stimulant compounds such as caffeine, sugar, herbal extracts, taurine, and amino acids which provide mental and physical stimulation. Energy drinks are popular dietary supplements that teens and adults consume to improve mental alertness and physical performance.
North America was the largest region in the energy drinks market in 2022.The Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The regions covered in the energy drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main product types of energy drinks include drinks, shots, and mixers.Energy drinks are carbonated drinks that contain sugar and caffeine to increase physical performance and mental alertness.
Energy drinks are distributed through convenience stores, supermarkets/hypermarkets, pharmacies/health stores and online retail. These energy drinks are packed in cans, bottles, and others.
The increasing demand for energy drinks on new distribution channels like e-commerce is expected to propel the growth of the energy drinks market.The demand for energy drinks on new distribution channels like e-commerce is growing due to the convenience of shopping from anywhere & at any time, rapid adoption of smartphones, easy and affordable access to technology, competitive online prices, and others.
This rising preference toward e-commerce platforms will drive significant sales for energy drinks as these are playing a vital role in the distribution of energy drinks to customers and ensuring the product reaches them on time.E-commerce offers the convenience of shopping, removing the need for visiting stores.
For instance, in April 2020, Celsius Holdings Inc., a US-based maker of fitness drinks announced record online sales volume driven by new eCommerce partners and e-marketing initiatives. The company recorded a whopping increase in the average daily online sales volume of energy drinks by more than 167% in April 2020 compared to the same time last year. The company also sponsored for the Energy Drink Aisle of Instacart, a leading provider of home grocery delivery services, to target online campaigns in response to the rise in consumers opting home delivery and pick-up services for food and beverages. Therefore, the increasing demand for energy drinks on new distribution channels like e-commerce will drive the growth of the energy drinks market.
The addition of new flavors is a key trend gaining popularity in the energy drinks market.The addition of new flavors such as coconut, cola, and others in energy drinks not only provides a new taste but also added health benefits for consumers.
Many companies operating in the energy drinks market are adding new flavors to energy drinks to attract new customers and increase their sales.For instance, in April 2021, Red Bull, one of the multinational energy drink manufacturers and suppliers introduced Coconut Edition Sugar-free energy drinks in 25cl and 35cl cans.
It also includes B-group vitamins along with taurine and acesulfame-K as its sweetening agent, offering health benefits. In addition, Rockstar Inc., a US-based energy drink company offers new flavored energy drinks such as Rockstar Recovery in Marshmallow.
In June 2020, PepsiCo, an American multinational food and beverage corporation acquired Rockstar for $3.86 billion. This acquisition complements PepsiCo’s energy drinks portfolio, expands its market presence, and enhances its growth in the functional beverage segment. Rockstar is a US-based non-alcoholic energy drink company.
The countries covered in the energy drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The energy drinks market research report is one of a series of new reports that provides energy drinks market statistics, including energy drinks industry global market size, regional shares, competitors with a energy drinks market share, detailed energy drinks market segments, market trends and opportunities, and any further data you may need to thrive in the energy drinks industry. This energy drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
Read the full report: https://www.reportlinker.com/p06319483/?utm_source=GNW
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