New York, NY, March 23, 2023 (GLOBE NEWSWIRE) -- Polaris Market Research has published a new research report titled “Ready-to-Drink Cocktails Market Share, Size, Trends, Industry Analysis Report, By Type (Malt-Based, Spirit-Based, Wine-Based); By Cocktail Type; By Packaging; By Distribution Channel; By End-User; By Region; Segment Forecast, 2023 - 2032” in its research database.
“According to the latest research analysis, the global ready-to-drink cocktails market size/share is anticipated to be valued at approximately USD 886.35 Million in 2022 and is projected to hit a revenue of around USD 3,066.52 Million By 2032, at a CAGR of around 13.2% between 2023 and 2032.”
What are Ready-to-Drink (Serve) Cocktails? How Big is Ready-to-Drink (Serve) Cocktails Market Size & Share?
- Overview
Ready-to-drink cocktails (RDT) are packaged beverages and ready for consumption. Due to busy lifestyles, people are increasingly shifting towards indulgent experiences at home. Thus, there is a high demand for RTD cocktails among consumers as it provides them with a convenient way to enjoy their favorite alcoholic beverages without going to a bar or restaurant. RTD cocktails are available in a variety of tastes, and flavors.
Alcopops are primarily pre-mixed alcoholic beverages that are carbonated and packaged under a variety of brand names. The social media advertisements that promote ready-to-drink cocktails as "healthier" alcohol options have helped them grow in popularity in recent years. Shifting consumer lifestyle preference for health enhancement and rising demand for ready-to-drinks is driving the ready-to-drink cocktails market size. Also, the increasing use of e-commerce to satiate the market's thirst for beverages via the online sales channel.
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(The sample of this report is readily available on request. The report sample contains a brief introduction to the research report, a Table of Contents, a Graphical introduction of regional analysis, Top players in the market with their revenue analysis, and our research methodology.)
Our Sample Report May Includes:
- 2032 Updated Report Introduction, Overview, and In-depth industry analysis.
- 115+ Pages Research Report (Inclusion of Updated Research).
- Provide Chapter-wise guidance on Requests.
- 2023 Updated Regional Analysis with Graphical Representation of Size, Share & Trends
- Includes Updated List of tables & figures.
- Updated Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis.
Highlights of The Report
- All-inclusive information on the product portfolios of the top players in the market.
- An in-depth assessment of the geographic and business segments of the market.
- Market segmentation on the basis of the type of product, application, and region.
- It offers a forward-looking perspective on the developing elements driving or controlling the business area’s development.
- The recent research and development projects performed by each key player.
- A thorough analysis of the market’s value chain and assess the effect of Porter’s five forces.
Some of the Top Market Players Are:
- SHANGHAI BACCHUS LIQUOR CO. LTD.
- Diageo plc
- Bacardi Limited
- Brown-Forman
- Pernod Ricard
- Asahi Group Holdings Ltd.
- Suntory Holdings Limited
- Halewood Wines & Spirits
- Anheuser-Busch InBev
- Manchester Drinks Company Ltd
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Market Dynamics
Key Growth Driving Factors
- A surge in preference for ready-to-drink cocktails due to their convenience drives the market growth
Growing young population is one of the major factors fueling the ready-to-drink cocktails market demand. The introduction of fresh flavors to alcopops and the many health benefits of these beverages are supporting the industry's expansion. Rising demand for flavored drinks with low alcohol content also fuels the ready-to-drink cocktails market growth. The market is also anticipated to be driven by the product's offerings through tastes, taste, quality, and package design. Due to increasing health consciousness, consumers worldwide, especially in developed nations, are adopting a convenient form of ready-to-drink alcohol, which is expected to accelerate the growth of the market.
Recent Trends influencing the market
- Introduction of novel products in the market is likely to boost the industry's expansion
Food and beverage producers are promoting the use of ready-to-drink cocktails by significantly enhancing their tastes and adding ethnic flavors. Also, rising launch of a wide variety of products in the market is boosting the ready-to-drink cocktails industry growth. For instance, in May 2020, Kopparberg, a Swedish company, unveiled a collection of cocktails and beverages available in the United Kingdom in May 2020.
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Segmental Analysis
- Spirit-based type registered the largest market share in 2022
Based on type, the spirit-based segment dominated the ready-to-drink cocktails market in 2022 and is likely to maintain its dominance over the forecast period. This type of cocktail usually comprises up to 5% alcohol along with other contents such as juices. These are available in a variety of flavors in the packaging for single-serve. Frequent savors such as rum, tequila, vodka, rum, and gin are usually used in the making of spirits. Rising health concerns among populations are also a prominent factor driving the demand for low alcoholic-based flavored drinks, which is fostering segment growth.
- Cans are predicted to account for the major revenue share in 2022
By packaging, the cans category is anticipated to hold the highest ready-to-drink cocktails market share owing to their various health advantages like durability, multi-color printing, marketing support, convenience, and sustainability. They are majorly utilized in the beverage industry.
- Supermarket/hypermarket captured the greatest market share in 2022
On the basis of distribution channels, the supermarket/hypermarket segment is predicted to account for the largest share of the market owing to the high inclination of shoppers to buy their groceries from supermarkets, specialty shops, and convenience stores. In addition, the segment is being led by major supermarkets and hypermarkets throughout the world, such as Walmart and Target, which are contributing to the industry expansion.
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Ready-to-Drink (Serve) Cocktails Market: Report Scope
| Report Attribute | Details |
| Revenue forecast in 2032 | USD 3,066.52 Million |
| Market size value in 2023 | USD 1,002.29 Million |
| Expected CAGR Growth | 13.2% from 2023 - 2032 |
| Base Year | 2022 |
| Forecast Year | 2023 – 2032 |
| Top Market Players | SHANGHAI BACCHUS LIQUOR CO., LTD., Diageo plc, Bacardi Limited, Brown-Forman, PernodRicard, Asahi Group Holdings, Ltd., Suntory Holdings Limited, Halewood Wines & Spirits, Anheuser-Busch InBev, Manchester Drinks Company Ltd. |
| Segments Covered | By Type, By Cocktail Type, By Packaging, By Distribution channel, By End-ser, By Region |
| Customization Options | Customized purchase options are available to meet any research needs. Explore customized purchase options |
Regional Analysis
- North America is expected to lead the market in 2022
In terms of geography, the ready-to-drink cocktails market in North America dominated the market by holding the major revenue share due to the growing consumer demand for flavored drinks coupled with the increasing introduction of new beverages by manufacturers with different tastes and flavors in the region. Also, the rising trend of selling ready-to-drink cocktails via online distribution platforms, especially e-commerce sites such as Walmart, Amazon, and others, is estimated to boost regional market growth.
Moreover, Europe has shown a considerable share of the market. The key ready-to-drink cocktails market trends supporting the market growth in Europe are rising tastes and preferences for ready-to-drink cocktails among millennials and a growing number of people who are interested in healthy drinks. In addition, several major firms are making collaboration and production expansion and introducing significant products. For instance, in June 2020, Molson Coors (U.K.) announced a collaboration with a Miami cocktail firm in order to increase sales of their drinks and other products in the U.S. market. Such collaborations will enhance the regional market growth.
Browse the Detail Report “Ready-to-Drink Cocktails Market Share, Size, Trends, Industry Analysis Report, By Type (Malt-Based, Spirit-Based, Wine-Based); By Cocktail Type; By Packaging; By Distribution Channel; By End-User; By Region; Segment Forecast, 2023 - 2032” with in-depth TOC: https://www.polarismarketresearch.com/industry-analysis/ready-to-drink-cocktails-market
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Recent Developments
- In April 2022, O’Be cocktails launched the ready-to-drink cocktail O’Be Sauve Gin and Tonic.
- In February 2022, BEAT Cocktails introduced enticing new carbonated gin-based drinks.
The Key Questions Answered in This Report
- What will be the market size and growth rate in the forecast year?
- What are the key factors driving the industry?
- What are the main trends that are positively impacting the market growth?
- What growth opportunities does the market offer?
- What are the key outcomes of Porter’s five forces model?
- What are the names of key players working in the industry?
- What growth strategies are the companies considering to stay in the market?
Polaris Market Research has segmented the Ready-to-Drink Cocktails Market report based on type, cocktail type, packaging, distribution channel, end-user, and region:
By Type Outlook
- Malt-Based
- Spirit Based
- Wine-Based
By Cocktail Type Outlook
- Margarita
- Cosmopolitan
- Manhattan
- Martini
- Others
By Packaging Outlook
- Bottles
- Cans
- Goon Bags
By Distribution Channel Outlook
- Hypermarkets/Supermarkets
- Online
- Liquor Stores
By End-User Outlook
- Household
- Foodservice
By Region Outlook
- North America (U.S., Canada)
- Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
- Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
- Latin America (Brazil, Mexico, Argentina)
- Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)
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