Valyant AI expands QSR market share with CKE Restaurants agreement

The arrangement empowers Hardee’s and Carl’s Jr. restaurants to integrate conversational AI technology into drive-thru systems

DENVER, May 04, 2023 (GLOBE NEWSWIRE) -- Valyant AI, a leading artificial intelligence (AI) company focused on customer service in the restaurant industry, today announced an agreement with CKE Restaurants, the operator of iconic drive-thru restaurants, Hardee’s and Carl’s Jr., to offer its conversational AI platform in drive-thrus at participating corporate and franchisee locations nationwide. 

“As a company, we’re always looking for ways to deliver a better guest experience through the introduction of new, emerging technologies,” said Phil Crawford, Chief Technology Officer at CKE. “The AI technology not only delivers on that vision but also enables our franchisees to adopt these new technologies into their tech ecosystem(s) in a streamlined and efficient manner. Additionally, franchisees can leverage the AI technology to cater to the specific needs of their local markets, boosting their competitiveness and profitability.”

Currently implemented at select CKE restaurants, Valyant’s conversational AI platform, “Holly,” streamlines the customer service experience, improves employee efficiency by helping reduce customer wait times, and increases upsell opportunities at the tested restaurant locations.

“As restaurant owners and franchisees continue to struggle with issues caused by the labor shortage, technological solutions like ours are critical to supporting existing staff and ensuring customer service remains a top priority,” said Rob Carpenter, CEO and founder of Valyant AI. “We’re honored that Hardee’s and Carl’s Jr. recognize the value our technology provides and have embraced our innovative solution to unlock operational efficiencies and benefits. We believe this agreement cements Valyant AI as the leader in the field of drive-thru AI.” 

One of the first drive-thru AI products deployed in the restaurant industry, Holly integrates into existing drive-thru ordering platforms and popular point-of-sales systems like Brink and Xenial. The Valyant AI platform is also compatible with standard headset systems such as Par Technology and HME. The unique platform’s ease of integration allows franchisees to transform the customer experience in physical locations and simultaneously increase average ticket sizes. 

“Not having to worry about how my guests are treated is nice,” said Vicky Harrison, general manager at Hardee’s in Russellville, Arkansas, where Holly has been deployed for the last month. “She’s always nice to customers and accommodating. My employees don’t have to worry about answering the headset and, instead, can focus on other tasks like completing orders accurately. I’m happy to have Holly in my store. It’s been a great experience.”

Valyant will also attend the annual 2023 Star Franchise Association Hardee’s convention this fall.

For more information about how Valyant AI improves customer service and increases restaurants’ bottom lines, please visit

About Valyant AI

Valyant AI provides restaurants with an upbeat and professional voice-based artificial intelligence customer service platform that is always ready to assist. One of the first commercial deployments of drive-thru AI, Valyant AI easily integrates into call-ahead phone systems, restaurant drive-thrus, mobile apps and more to support customers at every touch point, anytime and anywhere. With the eventual ability to speak more than 30 languages, Valyant AI can help customers as quickly and enjoyably as possible. Whether helping to address labor shortages or enhancing customer service, Valyant AI delivers an unmatched customer service experience. With Valyant AI, the future of customer service is here. For more information, please visit

About CKE Restaurants Holdings, Inc.

CKE, a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.® and Hardee's®, two beloved regional brands known for premium and innovative menu items such as 100% Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories.



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