School’s Out, Gaming’s In: Summer Fuels a Gaming Frenzy in Inuvo’s Audience Discovery Portal


LITTLE ROCK, Ark., June 07, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) advertising solution made specifically for brands and agencies, finds this week’s Audience Discovery Portal trend snapshot focuses largely on the video gaming industry.

Powered by IntentKey®, Inuvo’s Audience Discovery Portal showcases concept-based audiences generated without using consumer data.

As consumers are actively engaging with the newly-released Diablo IV video game, this week’s top trends include a broad series of gaming concepts:

Diablo IV Diablo IV ranked #1 in Trending Audience Concepts, with Diablo III, Action role-playing game, and Multiplayer Video Game in close pursuit due to the official release of the long-awaited Diablo IV video game. The game was first revealed at Blizzcon in 2019 generating rumors around the potential release date. On the day of the official launch, June 6, 2023, gamers and online fans ignited a notable 686% increase in audience growth.

Console Gaming With Summer break kicking off, the gaming industry is cashing in claiming the #1 Top Audience Category. With multiple ways to play Blizzard Entertainment’s fastest-selling game of all time, audience concepts of PlayStation 5, Xbox One, and Xbox Series X and Series S made their portal debut experiencing a significant increase in audience growth.

Video Gaming As the #2 Top Audience Category, furthering gamers’ excitement, Square Enix, a video game production enterprise, announced the release date of Final Fantasy XVI to be launched in late June 2023 resulting in a 146% increase in audience growth. Warner Bros Games also announced Mortal Kombat 1, coming in September 2023, with a 222% respective increase.

IntentKey surfaces trending audience concepts through generative AI that continuously consumes internet content and builds connections resulting in a privacy-safe understanding of trending consumer interests in real-time. You can explore these trends and more at inuvo.com/portal

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo's Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, our Quarterly Reports on Form 10-Q, and our other filings with the SEC.  Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information, which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com

Investor Relations:
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Crescendo Communications, LLC
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inuv@crescendo-ir.com