New York, July 10, 2023 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Digital Video Ad Market 2023-2027" - https://www.reportlinker.com/p06474272/?utm_source=GNW
The report on the digital video ad market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.
The digital video ad market is segmented as below:
By End-user
• Retail
• Consumer goods and electronics
• Media and entertainment
• Automotive
• Others
By Type
• Desktop
• Mobile
By Geographical Landscape
• North America
• APAC
• Europe
• South America
• Middle East and Africa
This study identifies the increased spending on online video and CTV advertising as one of the prime reasons driving the digital video ad market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.
The report on the digital video ad market covers the following areas:
• Digital video ad market sizing
• Digital video ad market forecast
• Digital video ad market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video ad market vendors that include Advertise.com Inc., Alphabet Inc., ByteDance Ltd., Digital Turbine Inc., Kargo Global Inc., Longtail Ad Solutions Inc., Magnite Inc., MediaMath Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Snap Inc., Tencent Holdings Ltd., Tremor International Ltd, Twitter Inc., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, and Vireo Video Inc.. Also, the digital video ad market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Read the full report: https://www.reportlinker.com/p06474272/?utm_source=GNW
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