Air Fryer Market Projected to Surpass US$ 1.7 Billion by 2031, Driven by Rising Number of Working Women - TMR Report

Increase in consumer awareness regarding health and wellness and a rise in demand for convenient and timesaving cooking methods are major factors fuelling the air fryer market

Wilmington, Delaware, United States, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global air fryer market is projected to flourish at a CAGR of 7.6% from 2022 to 2031. As per the report published by TMR, a valuation of US$ 1.7 billion is anticipated for the market in 2031. As of 2023, the market for air fryers is expected to close at US$ 940 million.

Growing awareness and emphasis on health and wellness. Consumers are increasingly seeking healthier alternatives to traditional deep-fried foods. Air fryers use hot air to cook food with little to no oil, resulting in lower fat content and reduced calorie intake. As obesity and lifestyle-related diseases become more prevalent, consumers are opting for healthier cooking methods, propelling the demand for air fryers.

With rising health concerns, there has been a shift in consumer eating habits toward more nutritious and balanced diets. Air fryers provide a way to enjoy crispy and flavorful food without compromising on taste while reducing the intake of unhealthy fats and oils.

Rising disposable income levels in many regions have enabled consumers to invest in kitchen appliances that enhance their cooking experiences. Air fryers, though considered a premium appliance, have become more accessible to a broader consumer base.

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Market Snapshot:

 Report Coverage Details
 Market Revenue US$ 827.2 Mn
 Estimated Value US$ 1.7 Bn
 Growth Rate - CAGR 7.6% 
 Forecast Period 2023-2031
 No. of Pages 150 Pages
 Market Segmentation By Type, Wattage, Price, End-use, Distribution Channel
 Regions Covered North America, Europe, Asia Pacific, Middle East & Africa, South America
 Companies Covered Koninklijke Philips N.V., SharkNinja, COSORI, Instant Brands Inc., GoWISE USA, Mayer Collection, Tatung Co., American Micronic Instruments, De’Longhi Appliances, Longbank, Other Key Players

Key Takeaways from the Market Study

  • As of 2022, the air fryer market was valued at US$ 0.8 billion
  • By type, the digital air fryer segment to enjoy high demand, accumulating a high revenue share during the forecast period
  • Based on the end-user, the residential segment accounts for the highest market share
  • Based on the distribution channel, the online segment is expected to generate high revenue during the forecast period, due to the increased use of e-commerce.

Air Fryer Market: Key Trends and Opportunistic Frontiers

  • With the shift in consumer eating habits towards more nutritious and balanced diets and increased awareness reading health & wellness to drive the market demand.

  • Air fryers are now widely available through various retail channels, including online platforms, specialty stores, and supermarkets, contributing to their increasing market penetration
  • Ongoing research and development efforts have led to technological advancements in continuous innovation and improvements in air fryer technology have led to better performance, enhanced features, and improved cooking results.

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Air Fryer Market – Regional Analysis

  • North America is one of the largest markets for air fryers. The region's growing health-conscious population and increasing adoption of healthier cooking methods have driven the demand for air fryers. The convenience and time-saving benefits of air fryers have also appealed to busy households in North America. The rising trend of home-cooked meals has further boosted the sales of air fryers in the region.
  • the Asia Pacific region is experiencing rapid growth in the air fryer market. increasing disposable incomes and urbanization, leading to rising demand for convenient and time-saving cooking solutions. The popularity of fried food in the region has prompted consumers to opt for air fryers to reduce oil consumption while retaining the taste and texture of their favorite dishes.

Competitive Landscape

The air fryer is highly consolidated with the presence of a few market players. The leading players in the market are investing in new product development, mergers, and acquisitions to gain a competitive edge. Transparency Market Research has profiled the following players in its global air fryers market report:

  • Koninklijke Philips N.V.
  • SharkNinja
  • Instant Brands Inc.
  • Mayer Collection
  • Tatung Co.
  • American Micronic Instruments
  • De’Longhi Appliances
  • Longbank
  • Other Key Players

Key Developments in Global Air Fryer Market

  • Instant Brands is known for its multi-cookers; Instant Brands has expanded its product line to include air fryers. Their recent developments include air fryers with customizable cooking presents and options for baking, roasting, and dehydrating.
  • GoWISE USA offers a diverse range of air fryers with different sizes and designs. Their recent models include air fryers with modern touchscreens, sleek designs, and accessories for more cooking versatility.
  • Philips is a prominent player in the air fryer market and has been consistently introducing new models with improved features. Recently, they launched air fryers with larger cooking capacities, faster cooking times, and advanced digital controls for precise temperature and time settings. Some models also feature smart connectivity for remote control and recipe suggestions.

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Air Fryer Market – Key Segments


  • Manual
  • Digital


  • 1,000 to 1,400 Watts
  • 1,400 to 1,800 Watts
  • 1,800 to 2,200 Watts
  • Above 2,200 Watts


  • Low
  • medium
  • High


  • Residential
  • Commercial

Distribution Channel

  • Online
    • Company-owned Websites
    • E-commerce Websites
  • Offline
    • Hypermarkets / Supermarkets
    • Specialty Stores
    • Other Retail Stores


  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.


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