Selbyville, Delaware, Aug. 28, 2023 (GLOBE NEWSWIRE) --
Artificial Hair Integration Market size is expected to be worth USD 4 billion by 2032. The increasing prevalence of hair-related issues, such as hair loss and thinning, has led to a growing demand for effective and natural-looking solutions. Consumers are seeking innovative hair integration methods that provide seamless and long-lasting results.
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The advancements in technology have significantly improved the quality and realism of artificial hair products. The development of high-quality synthetic fibers that closely mimic natural human hair, along with innovative attachment methods, has increased the acceptance of artificial hair integration solutions among consumers. These factors, along with the focus among manufacturers & retailers in the vertical to develop online sales channels are shaping the industry outlook.
Emergence of online retailing to push industry gains
The artificial hair integration market share from the online retailing segment is expected to witness substantial development from 2023 to 2032. The convenience of shopping from home and the availability of a wide range of products have driven consumers towards online purchases. Furthermore, online platforms offer detailed product descriptions, customer reviews, and virtual try-on features, enabling customers to make well-informed decisions. Online retail sales channels have also facilitated the reach by bringing customers in remote areas where physical stores may be limited. These platforms have become a significant distribution channel for artificial hair integration products, providing a competitive advantage to companies that invest in their online presence and digital marketing strategies.
Variety of options for women to drive product uptake
Artificial hair integration market size from the female segment is expected to grow significantly by 2032. Women are increasingly embracing hair integration solutions as a way to transform their hairstyles quickly and conveniently. Whether for fashion, medical reasons, or simply to experiment with new looks, the product provides a versatile and customizable option for women of all ages. The availability of diverse array of products tailored to the specific needs and preferences of female consumers, ranging from clip-in extensions and wigs to tape-in hair integrations, allowing women to effortlessly achieve the desired hair length, volume, and style, is impelling the segmental share.
Presence of market leaders in the Asia Pacific region
Asia Pacific artificial hair integration market size is anticipated to experience a robust increase through 2032. The region's vast population, coupled with increasing disposable incomes and a growing fashion-conscious consumer base, has created a substantial demand for hair integration solutions. Moreover, the rising influence of social media and celebrity culture has spurred the adoption of new beauty trends in the Asia Pacific. As a result, manufacturers and retailers are keenly focusing on expanding their presence in APAC by offering a diverse range of products that cater to different hair types and style preferences.
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Some of the leading players in the artificial hair integration market are Evergreen Products Group Limited, Diva Divine Hair Extensions and Wigs, Lordhair, Virtual Reality Hair, and Hair Grafting Clinic, among others. The companies are working on strategic partnerships and mergers, along with new product launches, allowing them to expand the consumer base and magnify returns.
For instance, in July 2022, Diva Divine Hair introduced a new line of affordable items like wigs, hair accessories, and clip-in hair extensions in economical but high-quality options. The products, made from 100% natural human hair, range from the Wigs collection to Clip-In Hair Extensions.
Partial Table of Contents (ToC) of the report:
Chapter 3 Artificial Hair Integration Industry Insights
3.1 Industry ecosystem analysis
3.2 Raw material outlook
3.3 Regulatory landscape
3.4 Technology landscape
3.5 Pricing analysis, by region
3.6 Cost structure Analysis
3.7 Industry impact forces
3.7.1 Growth drivers
3.7.2 Industry pitfalls and challenges
3.8 Innovation & sustainability
3.9 Growth potential analysis
3.10 Porter’s analysis
3.10.1 Supplier power
3.10.2 Buyer’s power
3.10.3 Threat of new entrants
3.10.4 Threat of substitutes
3.11 PESTEL analysis
3.12 Impact of COVID-19 on industry, by end use
3.13 Impact of Russia Ukraine war on the industry
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, by region, 2022
4.2.1 North America
4.2.2 Europe
4.2.3 APAC
4.2.4 LATAM
4.2.5 MEA
4.3 Competitive analysis of market player
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
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