Dublin, Nov. 20, 2023 (GLOBE NEWSWIRE) -- The "Global Subscription E-commerce Market (by Application Type, End User, Mode of Payment, & Region): Insights and Forecast (2023-2028)" report has been added to ResearchAndMarkets.com's offering.

Subscription growth among millennials, rapid urbanization, rising popularity of online streaming services, increasing internet penetration, and growing use of mobile devices are expected to drive overall market growth during the forecasted period. The global subscription e-commerce market is forecast to reach US$165.64 billion in 2023, progressing at a CAGR of 70.97% over the projected period.

Segments Covered

• By Application Type: In terms of application type, the report offers insights of the global subscription e-commerce market into four segments: beauty and personal care, food and beverages, entertainment and others. Entertainment subscription e-commerce market is the fastest growing segment of global subscription e-commerce market owing to rising penetration of internet, wide variety of exclusive content available in different languages, increased convenience of accessing these services from any device and cost effectiveness in terms of lower price charged as compared to TV cables.
• By End User: On the basis of end user, the report provides the bifurcation of the market into three segments: women, men and kids. Women subscription e-commerce market is both the largest and fastest growing segment of global subscription e-commerce market owing to rising number of working women, increasing presence of startups which are offering numerous feminine products and cosmetics, increasing penetration of social media trends and expanding e-commerce sector.
• By Mode of Payment: The report further provides the bifurcation of the market into two segments according to the mode of payment: online payment and cash on delivery. Online payment subscription e-commerce market is both the largest and fastest growing segment of global subscription e-commerce market owing to digitalization, increasing trend of online shopping, many digital subscription services complying to online payments, increasing government initiatives to promote cashless economy and rising scope of payment wallets among younger generation.

Geographic Coverage

The North American subscription e-commerce market holds the largest share in global subscription e-commerce market owing to expanding e-commerce industry, growing influence of social media platforms & celebrity endorsements on consumer lifestyles, rapid digitalization of businesses and rising adoption of cloud solutions contributing significantly to the expansion of digital commerce in the region. Whereas, Asia Pacific subscription e-commerce market is the fastest growing region of global subscription e-commerce market owing to large consumer base, rapid urbanization, increasing penetration of internet, massive sales volumes and thriving social and mobile commerce ecosystem along with continuous launch of innovative subscription boxes by leading brands. China holds the largest share of Asia Pacific subscription e-commerce market.

Top Impacting Factors

Growth Drivers

• Growing Use of Subscriptions among Millennials
• Rising Popularity of Online Streaming Services
• Increasing Internet Penetration
• Growing Usage of Mobile Devices

Challenges

• E-commerce Fraud
• Low Adoption of Subscription Boxes in Developing Countries

Trends

• Rising Use of Social Media in Marketing
• Increasing Integration of Artificial Intelligence (AI)
• Increasing Adoption of Subscription among Men
• Curation-based and Membership Subscription Models

Analysis of Key Players

The market for subscription e-commerce has been moderately fragmented due to the presence of large number of e-commerce platforms that operate in e-commerce subscription market. The key players of subscription e-commerce market covered in the report include:

• Amazon
• Unilever
• HelloFresh
• Netflix
• The Walt Disney Company
• Peloton Interactive
• Blue Apron Holdings
• Beauty For All Industries
• Femtec Health
• Stitch Fix
• FabFitFun
• Loot Crate

For more information about this report visit https://www.researchandmarkets.com/r/f775kh

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