Hair Wig Market Size to Reach USD 3.0 Billion by 2028 | Driven by a Strong 4.0% CAGR

Companies leading in the Hair Wig Market are Evergreen Products Grouped Limited (Hong Kong), Donna Bella Hair (Utah, U.S.), Ruimei Hair Products co.,Ltd (Xuchang, China), Aderans Co., Ltd. (Shinjuku, Japan), Shake-n-Go Fashion, Inc. (New York, U.S.), Henan Rebecca Hair Products Co., Ltd. (Xuchang, China), HairUWear(Kansas, U.S.), Paula Young(Massachusetts, U.S.), Lord hair(Qingdao, China), Anhui Jinruixiang Hair Product CO.,LTD (Anhui, China), and more players profiled.

Pune, India, Dec. 06, 2023 (GLOBE NEWSWIRE) -- The global hair wig market size is expected to gain momentum by reaching USD 3.0 billion by 2028 while exhibiting a CAGR of 4.0% during the forecast period 2023 to 2028. In its report titled “Hair Wig Market, 2023-2028,” Fortune Business Insight mentions that the market stood at USD 2.28 billion in 2021.

In recent times, people are aware of how using a hair wig can enhance their look and boost the confidence of a person, who is dealing with excessive hair loss problems. Using these wigs is easy and companies are coming up with custom-made and personalized designs to fulfill the demand of the consumers.  Additionally, high spending by the population to keep up with trends is amplifying the demand for a wig as a fashion product.

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List of Key Players Profiled in the Hair Wig Market Report:

  • Evergreen Products Grouped Limited (Hong Kong)
  • Donna Bella Hair (Utah, U.S.)
  • Ruimei Hair Products co.,Ltd (Xuchang, China)
  • Aderans Co., Ltd. (Shinjuku, Japan)
  • Shake-n-Go Fashion, Inc. (New York, U.S.)
  • Henan Rebecca Hair Products Co., Ltd. (Xuchang, China)
  • HairUWear(Kansas, U.S.)
  • Paula Young(Massachusetts, U.S.)
  • Lord hair(Qingdao, China)
  • Anhui Jinruixiang Hair Product CO.,LTD (Anhui, China)

Report Scope & Segmentation:

Attributes Details
Forecast Period 2023-2028
Forecast CAGR 4.0%
2028 Value Projection USD 3.0 Billion
Market Size in 2021 USD 2.28 Billion
Historical Data 2017-2019
No. of Pages 160
Report Coverage Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends
Segments Covered
  • By Product Type
  • By Distribution Channels
  • By End-Users
  • By Region
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Hair Wig Market Growth Drivers Medical Treatment and Air Pollution to Aid Market Growth
Usage of Wig in Mannequin and Modeling Industry to Fuel Demand

Browse Detailed Summary of Research Report with TOC:


By product type, the market is bifurcated into human hair and synthetic hair.

  • Based on type, the human hair segment held the market share of 66.28% in 2020. This is attributable to the product's ability to appear and feel incredibly natural. 

By end-user it is divided into men and women. By distribution channel, it is segmented into offline and online. Finally, based on region, the market is categorized into North America, Europe, Asia Pacific, South America and the Middle East & Africa.

Report Coverage:

The research report concentrates on evaluating the hair wig industry by taking into contemplation all the contributions, opportunities, as well as growth trends. It offers thorough profiles of vital players present in the market to determine their capabilities in each segment. Besides, it guarantees to aid our clientele with better understanding of competitive landscapes, such as collaborations & acquisitions, novel product launches, joint ventures, and partnerships.

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COVID-19 Impact

The COVID-19 pandemic positively impacted the market. During the pandemic, saloons were shut, which influenced people to use a wig as an alternate option to achieve their desired look.  Additionally, a large number of people infected by the virus are witnessing hair loss issues, which is likely to fuel the product’s demand. For instance, the data released by the National Public Radio.Org in March 2021, states that 22% of hospitalized COVID-19 patients in China were reported to experience hair loss after six months. 

Regional Insights:

North America to Lead Stoked by Rising Expenditure on Wigs in Region

North America is projected to stay at the vanguard position and hold the highest hair wig market shares during the forecast period. This is attributable to the rising spending by consumers on festive events such as Halloween is accelerating the product’s demand in the region. For instance, as per the data issued by the National Retail Federation, in 2019, Halloween spending in the U.S. had reached USD 8.8 billion. The regional market stood at USD 0.74 billion in 2020.

Europe is anticipated to hold a substantial market share owing to the growing geriatric population in the region. As per the data released by the Europea. Eu, in 2020, stated that more than one-fifth of the European population is assessed to be aged 65 years and over, and are suffering from hair problems. This is expected to positively impact the market.

Competitive Landscape:

Key Players to Focus on Launches & Collaborations to Strengthen their Market Prospectus

The global market holds a large number of noticeable companies that are incessantly trying to innovate exclusive devices to satisfy the demand from patients across the world. To do so, they are teaming up with domestic or international and renowned firms, presenting novel solutions, doing partnerships and collaborations to reinforce their portfolio in the market. Below are two industry developments:

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Detailed Table of Contents:

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Overview of the Parent/Related Markets
    • Industry SWOT Analysis
    • Supply Chain and Regulatory Analysis
    • Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
    • Qualitative Analysis (in relation to COVID-19)
      • Impact of COVID-19
      • Supply Chain Challenges
      • Potential Opportunities due to COVID-19
  • Global Hair Wig Market Analysis, Insights, and Forecast, 2017-2028
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Product Type (Value)
        • Human Hair
        • Synthetic Hair
      • By End-User (Value)
        • Men
        • Women
      • By  Distribution Channel (Value)
        • Offline
        • Online
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa

TOC Continued…!

Key Industry Developments:

  • June 2021: Waeve announced the launch of its set of six different wig styles 4 times a year.
  • October 2020 – BELLAMI made a partnership with Kristen Hancher for the launch of bold, colorful wigs.

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Shampoo Market to Worth USD 50.37 Billion by 2030 | With a Striking 5.57% CAGR

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Hair Wig Market