Pune, India, Dec. 12, 2023 (GLOBE NEWSWIRE) -- The global organic tea market is set to gain momentum from the rising popularity of retail organic food and beverages on account of their easy consumption and wide availability. The report further states that the organic tea market size was USD 820.8 million in 2019. It is projected to reach USD 1,918.7 million by 2027, exhibiting a CAGR of 11.2% during the forecast period.
The organic tea market is experiencing a steep ascent, driven by a global shift towards healthier and more sustainable lifestyles. As consumers become increasingly conscious of the environmental and health impacts of their choices, organic tea has emerged as a popular choice. This article explores the key findings from recent market research reports, shedding light on the trends, drivers, and challenges shaping the organic tea market.
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Leading Players Featured in the Research Report:
Companies leading the Organic Tea Market are Associated British Foods plc (London, U.K.), Unilever plc (London, U.K.), Tata Consumer Products Limited (Mumbai, India), The Bigelow Tea Company (Connecticut, U.S.), The Republic of Tea, Inc. (California, U.S.), The Stash Tea Company (Oregon, U.S.), Tazo Tea Company (Washington, U.S.), Shangri La Tea Company (Nevada, U.S.), Newman’s Own, Inc. (Connecticut, U.S.), Organic India Pvt. Ltd. (Lucknow, India)
Report Scope & Segmentation:
| Report Attributes | Details |
| Forecast Period | 2020-2027 |
| Forecast CAGR | 11.2% |
| 2027 Value Projection | USD 1,918.7 Million |
| Organic Tea Market Size in 2019 | USD 820.8 Million |
| Historical Data | 2016-2018 |
| No. of Pages | 185 |
| Report Coverage | Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends |
| Segments Covered |
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| Regions Covered |
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| Organic Tea Market Growth Drivers | High Demand for Nutrient-rich Food & Beverages to Bolster Growth |
Browse Summary of this Research Report:
https://www.fortunebusinessinsights.com/industry-reports/organic-tea-market-100804
COVID-19 Pandemic: Urgent Need to Enhance Immune Systems to Aid Growth
The COVID-19 pandemic has taken a huge toll on the entire food system worldwide. The supply chain of organic tea was disrupted owing to nationwide lockdown and social distancing measures. However, the rising concerns of people regarding their health and immune systems are expected to propel the demand for numerous nutritional beverages across the globe. It is likely to impact the market positively.
Segment:
Black Tea Segment to Hold 77.76% Share in 2019
Based on type, the black tea segment generated 77.76% in terms of the organic tea market share in 2019. This growth is attributable to its possession of several health benefits. This tea has antioxidants.
What Does This Report Contain?
This report includes in-depth information associated with change in material usage, new product launches, and technological advancements. It provides market dynamics based on various factors, such as opportunities, challenges, drivers, hindrances, and dynamics. At the same time, it will deliver a complete insight from the supply side respondents related to market share, distribution, and size.
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Key Trends:
Consumers are increasingly drawn to unique and high-quality tea experiences. This has led to a surge in demand for specialty and artisanal organic teas, including rare blends, single-origin teas, and handcrafted varieties. The market is witnessing a shift towards loose leaf tea, driven by consumers' desire for a more authentic and customizable tea-drinking experience. Loose leaf teas are often perceived as offering superior flavor and aroma compared to traditional tea bags. To cater to diverse consumer palates, organic tea producers are innovating with a wide range of flavors and blends. Herbal infusions, exotic fruit blends, and unique spice combinations are gaining popularity, offering consumers a delightful and personalized tea experience.
The convenience of online shopping has contributed to the growth of the organic tea market. E-commerce platforms provide a convenient avenue for consumers to explore and purchase a diverse range of organic tea products from around the world.
Drivers & Restraints:
High Demand for Nutrient-rich Food & Beverages to Bolster Growth
People nowadays are inclining rapidly toward nutrient-rich food & beverages for maintaining their overall health and wellness. They are looking for products that contain more functional ingredients to reduce the occurrences of lifestyle-related health disorders, such as obesity, cardiovascular conditions, and diabetes. Also, the increasing demand for ready-to-drink functional beverages from millennials would accelerate the organic tea market growth in the near future. However, organic tea is expensive because of its limited production. It may obstruct growth.
Regional Insights:
Increasing Awareness of Health Benefits to Spur Growth in North America
Geographically, North America procured USD 262.6 million in terms of revenue in 2019. It is set to lead the market throughout the forthcoming years on account of the rising awareness programs to educate people about the health benefits of organic tea.
Asia Pacific, on the other hand, would grow steadily backed by the rising production of organic tea, especially in China. Coupled with this, the surging discretionary incomes of people would aid growth in this region. In Europe, the rising demand for premium specialty teas with authentic and unique flavors would propel growth.
Challenges:
Limited Supply and Price Volatility: Meeting the growing demand for organic tea presents challenges related to the limited supply of organic-certified tea leaves. Additionally, the potential for price volatility due to various factors, including weather conditions and geopolitical issues, is a concern for both producers and consumers.
Educating Consumers: Despite the increasing popularity of organic tea, there is a need for ongoing consumer education. Providing information about the benefits of organic cultivation, the certification process, and the positive impact on the environment can enhance consumer understanding and confidence.
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Major Table of Content:
- Introduction
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Emerging Trends
- Key Insights
- Overview of the Parent/Related Markets
- Industry SWOT Analysis
- Supply Chain Analysis
- Recent Industry Developments - Policies, Partnerships, New Form Launches, and Mergers & Acquisitions
- Market Analysis and Insights (in Relation with COVID-19)
- Impact of COVID-19 on the Market
- Supply Chain Challenges due to the Pandemic
- Potential Opportunities to Support Sales during the Calamity
- Global Organic Tea Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Type
- Black Tea
- Green Tea
- Others
- By Form
- Tea Bags
- Loose Leaves
- Loose Powder
- Ready-to-drink
- By Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores
- Convenience Stores
- Online Retail
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
- By Type
To Be Continued…!
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Competitive Landscape:
Key Players Focus on Introducing Innovative Products to Compete with Their Rivals
The market for organic tea has a moderately consolidated structure. It is majorly dominated by a handful of multinational organizations. They are presently focusing on new product launches, acquisitions, and partnership strategies to compete with their rivals in the market. Below are the two latest industry developments:
December 2020: BanLabs unveiled a new line of organic green tea named the Care Tea basket. It is free from artificial preservatives and flavors. It has 5 packs of some innovative flavors that have been launched in India for the first time.
Read Related Insights:
Green Tea Market to Hit USD 23.66 Billion by 2027 | Rising Awareness about the Health Benefits of Green Tea to Drive Market Growth
Bubble Tea Market to Worth USD 4.08 Billion by 2030 | With a CAGR of 7.51%
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