Russia Gift Card Market Projected to Reach US$10.2 Billion by 2027 - Reveals Q2 2023 Market Intelligence Report

Dublin, Feb. 23, 2024 (GLOBE NEWSWIRE) -- The "Russia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast - Q2 2023 Update" report has been added to's offering.

The latest comprehensive market intelligence report indicates a robust growth trajectory for the Russian gift card industry, set to expand by 7.3% annually to achieve a market volume of US$7.6 billion in 2023. The sector has demonstrated a steady compound annual growth rate (CAGR) of 8.3% from 2018 to 2022. Advancements in ecommerce, heightened adoption for remote employee incentives, a surge in digital gifting, and strategic initiatives by the government, hospitality, and travel sectors are pivotal factors propelling this ascent.

The forecast period up to 2027 looks promising, with expectations for the gift card market in Russia to sustain a CAGR of 7.8%. Market valuations are anticipated to escalate from US$7.1 billion in 2022 to an impressive US$10.2 billion by 2027. Such growth is reflective of a wider embracement of the digital pivot within retail and corporate segments and a clearer consumer preference for the convenience and flexibility that gift cards offer.

This recent analysis presents a data-centric exploration of over 75 key performance indicators (KPIs) for the Russian gift card market, offering an extensive overview of current market conditions and forecasts. Detailed segments are evaluated, providing a nuanced understanding that spans retail categories and consumer behavior insights.

  • Total Spend on Gifts in Russia: Dissected by consumer segments and product categories, offering insights across multiple retail sectors.
  • Gift Card Market Size by KPIs: An in-depth analysis including gross load value, transaction value, unused value, and other pertinent metrics.
  • Digital Gift Card Dynamics: Detailed breakdowns for both retail and corporate consumer segments, further categorized by purchase occasions and company sizes.
  • Consumer Spend Behavior: Demographic analyses that consider age, income levels, and gender, shedding light on purchasing patterns.
  • Corporate Consumer Analysis: A focus on functional attributes and occasions, with a breakdown by scale of business.
  • Product Categories and Retail Sector Insights: A deep dive into spending across various industries, from food and beverage to travel and entertainment.
  • Distribution Channel Examination: A careful assessment of gift card sales dynamics, contrasting online and offline channels, including first and third-party sales.

The carefully structured investigation provides stakeholders with a comprehensive toolkit, enabling market-specific strategies that capitalize on the identified growth segments. Insights into consumer attitudes and behaviors underscore the potential for optimized investment returns, particularly in light of the current upward trend in gift card spending within both the retail and corporate realms.

The report's extensive market dynamics analysis is a critical resource for businesses looking to harness the power of gift cards as a strategic growth enabler in the Russian market. By elucidating essential indicators such as the number of cards in circulation and the dynamics of sales uplift, the publication stands as a testament to the market's future potential and strategic importance.

Key Topics Covered:

1 About this Report
2 Russia Total Gift Spend Analyzer
3 Russia Retail Consumer Gift Spend Analyzer
4 Russia Corporate Consumer Gift Spend Analyzer
5 Russia Gift Card Spend Analyzer
6 Russia Digital Gift Card Spend Analyzer
7 Russia Gift Card Spend Share by Demographics and Purchase Behaviour
8 Russia Retail Consumer Gift Card Spend Analyzer
9 Russia Corporate Consumer Gift Card Spend Analyzer
10 Russia Corporate Consumer Gift Card Spend Analysis by Occasion
11 Russia Corporate Consumer Gift Card Spend Analysis by Company Size
12 Russia Gift Card Spend Analysis by Distribution Channel
13 Russia Gift Card Spend Analysis by Retail Sector
14 Russia Closed Loop Gift Card Market Share Analysis by Top Retailers

Key Attributes

Report AttributeDetails
No. of Pages268
Forecast Period2023 - 2027
Estimated Market Value (USD) in 2023$7.57 Billion
Forecasted Market Value (USD) by 2027$10.21 Billion
Compound Annual Growth Rate7.7%
Regions CoveredRussia

Companies Mentioned

  • Magnit OAO
  • X5 Retail Group NV
  • Auchan Group SA
  • Dixy Group OAO
  • Lenta OOO
  • M Video OAO
  • DNS Group

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Russian Gift Card and Incentive Card Market

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