Dublin, Aug. 26, 2024 (GLOBE NEWSWIRE) -- The "Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail" report has been added to ResearchAndMarkets.com's offering.

Hyper-personalization has long been an ambition for retailers - and the rise of generative AI (genAI) means 2024 could be the year it becomes a norm across the industry. But while supercharged personalization has plenty of potential benefits for retailers and their customers, there are also some challenges and potential pitfalls to overcome.

Key Question: What is hyper-personalization, and how is genAI changing the game for retailers in 2024?

Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, according to a December 2023 survey by Bolt - making hyper-personalization as important as omnichannel.

Here's what's in the full report

• 2 Exportable files for easy reading, analysis and sharing.
• 3 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

• Executive Summary
• Hyper-personalization tops the retail agenda in 2024
• What is hyper-personalization?
• For retailers, hyper-personalization has benefits - and potential pitfalls
• Sources
• Media Gallery

Charts in This Report

• Ecommerce Trends US Digital Retailers Believe Will Affect Their Business the Most in 2024, Dec 2023 (% of respondents)
• The 5 Essential Elements of Hyper-Personalization in Retail
• The Benefits of Hyper-Personalization in Retail

For more information about this report visit https://www.researchandmarkets.com/r/ng3s8i

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Attachment

• Hyper-Personalization Explainer 2024