Dublin, Feb. 05, 2025 (GLOBE NEWSWIRE) -- The "Clickstream Analytics - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

The global market for Clickstream Analytics was valued at US$2 Billion in 2024 and is projected to reach US$4.7 Billion by 2030, growing at a CAGR of 15.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.



The growth in the clickstream analytics market is driven by several factors, primarily the increasing demand for customer-centric strategies across industries. As consumers expect personalized, seamless online experiences, businesses are turning to clickstream analytics to gain real-time insights into user behavior, allowing them to tailor their offerings and improve customer satisfaction. The rise of e-commerce, particularly in the post-pandemic world, has significantly fueled the adoption of clickstream analytics, as online retailers seek to understand and predict consumer behavior to stay competitive.

Additionally, advancements in AI and machine learning have greatly enhanced the predictive capabilities of clickstream analytics, allowing companies to move beyond historical data analysis and anticipate future user actions. The shift toward omnichannel marketing, where businesses need to track and analyze interactions across multiple devices and platforms, has further expanded the market for clickstream analytics, as it provides a unified view of customer journeys.

Finally, the growing emphasis on data privacy and compliance with regulations such as GDPR and CCPA has prompted companies to adopt more sophisticated data analytics tools that can offer insights while adhering to stricter privacy standards. These factors, coupled with the increasing availability of big data technologies, are propelling the clickstream analytics market forward, making it a cornerstone of modern digital strategies.

Report Scope

The report analyzes the Clickstream Analytics market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis, Other Segments.

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Click Path & Website Optimization segment, which is expected to reach US$1.9 Billion by 2030 with a CAGR of a 16.1%. The Customer Analysis segment is also set to grow at 14.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $532.6 Million in 2024, and China, forecasted to grow at an impressive 14.3% CAGR to reach $700.9 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players such as Adobe Systems, Inc., At Internet, Connexity, Inc., Google Cloud Platform, HPE (Hewlett Packard Enterprise India Pvt. Ltd.) and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Key Questions Answered:

• How is the Global Clickstream Analytics Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Some of the 22 major companies featured in this Clickstream Analytics market report include:

• Adobe Systems, Inc.
• At Internet
• Connexity, Inc.
• Google Cloud Platform
• HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
• IBM Corporation
• Jumpshot, Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Splunk, Inc.
• Talend SA
• Verto Analytics Inc.
• Vlocity Inc.
• Webtrends Inc.

Key Attributes

MARKET OVERVIEW

• Influencer Market Insights
• Global Economic Update
• Clickstream Analytics - Global Key Competitors Percentage Market Share in 2025
• Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025

MARKET TRENDS & DRIVERS

• Growing Adoption of E-Commerce Platforms Spurs Demand for Clickstream Analytics in Retail
• Focus on Personalization and Customer Experience Expands Addressable Market for Clickstream Analytics
• Here's How AI and Machine Learning Integration Drives Innovation in Predictive Clickstream Analytics
• Shift Toward Omnichannel Marketing Strengthens Business Case for Cross-Device Clickstream Analytics
• Surging Use of Big Data Technologies Propels Growth in Clickstream Data Processing Capabilities
• Rising Importance of Real-Time Analytics Generates Demand for Faster and More Efficient Clickstream Solutions
• Growing Popularity of Data-Driven Decision Making Boosts Use of Clickstream Analytics
• Growing Use of Clickstream Analytics in Mobile Applications Expands Market Opportunities in the App Economy
• Rising Demand for Behavioral Targeting and Digital Advertising Fuels Growth in Clickstream Analytics Adoption

For more information about this report visit https://www.researchandmarkets.com/r/b0mm7b

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Attachment

• Clickstream Analytics Market