NEWARK, Del, Feb. 19, 2025 (GLOBE NEWSWIRE) -- The global blueberries market is projected to be valued at USD 6.6 billion in 2025 and is expected to expand at a CAGR of 7.2% over the forecast period. By 2035, the market is anticipated to double in size, reaching USD 13.2 billion, driven by increasing consumer demand for superfoods and functional ingredients.
The Blueberries Industry refers to the global market for the cultivation, production, processing, distribution, and sale of blueberries. This industry has seen rapid growth due to the increasing demand for healthy, antioxidant-rich foods and the expansion of functional foods and nutraceuticals.
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Key Takeaways:
- The global blueberries market is expected to grow significantly due to rising consumer awareness of their health benefits and increasing demand in food and beverage applications.
- North America dominates the market, with strong production and export capabilities, while Asia-Pacific is emerging as a high-growth region.
- Key players are investing in innovative farming techniques and expanding their product portfolios to meet the rising demand.
- Recent trends include increased consumption of organic blueberries, advancements in cold storage technologies, and expansion in nutraceutical applications.
Market Drivers and Applications:
Health Benefits Driving Demand:
Blueberries are recognized for their high antioxidant content, making them a popular choice for consumers seeking functional foods. Their ability to support heart health, brain function, and immunity is driving global demand, especially in health-conscious demographics.
Rising Demand in Food and Beverage Industry:
Blueberries are widely used in the food and beverage industry, including fresh consumption, frozen berries, bakery products, dairy, and beverages. The growing trend of clean-label and natural ingredients further boosts their adoption in processed foods and beverages.
Growth in Nutraceutical and Pharmaceutical Sectors:
The demand for blueberries in nutraceuticals is rising due to their role in dietary supplements, functional foods, and natural health products. Extracts from blueberries are being incorporated into capsules, powders, and skincare products.
Advancements in Farming and Storage Technologies:
Improved cultivation techniques, such as high-density planting and precision farming, are enhancing yields. Additionally, cold storage and transportation advancements are extending shelf life and reducing post-harvest losses, supporting international trade.
“The blueberries market is set for continued expansion as consumers prioritize health and wellness. The increasing demand for organic and frozen blueberries, coupled with advances in farming technology and sustainability efforts, is expected to reshape the industry landscape. Key players are focusing on innovation, quality assurance, and strategic partnerships to maintain their competitive edge. Emerging markets, particularly in Asia-Pacific and Latin America, offer lucrative opportunities for future growth." - says Nandini Roy Choudhury, Client Partner at Future Market Insights
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Regional Insights: Blueberries Industry Growth (2025-2035)
India (CAGR: 9.6%)
The Indian blueberry market is experiencing rapid expansion, driven by increasing disposable incomes, urbanization, and evolving food preferences. Consumers in metropolitan cities are more inclined to try premium, imported fruits, including blueberries, due to their unique taste and vibrant color. As accessibility improves through supermarkets and specialty stores, the demand is expected to surge further.
China (CAGR: 7.6%)
China's blueberry market is thriving, supported by advancements in retail infrastructure and logistics. The growing penetration of supermarkets, hypermarkets, and e-commerce platforms has made blueberries more available to consumers across major cities and smaller towns. With improved cold chain logistics, both fresh and frozen blueberries are reaching a wider audience, increasing their overall market demand.
USA (CAGR: 6.6%)
As a native cultivator, the U.S. continues to dominate blueberry ingredients production. States like Michigan, Oregon, and Washington are leading the industry with technological advancements in farming and harvesting techniques. The availability of fresh, frozen, and dried blueberries ensures year-round consumption, further driving market expansion. Increasing health-consciousness and rising demand for antioxidant-rich foods are also fueling the market.
Canada (CAGR: 5.7%)
The Canadian blueberry market is on a steady growth trajectory, largely influenced by consumer preferences for organic and sustainably grown produce. With a growing inclination toward eco-friendly farming, organic blueberries are seeing heightened demand. Canada’s strong domestic production, combined with the rising appeal of clean-label food choices, is expected to drive market expansion through 2035.
UK (CAGR: 6.3%)
Blueberries have become a staple in the UK, thanks to their versatility in various food applications. Consumers incorporate them into breakfasts, snacks, and desserts, making them a convenient and nutritious choice. The increasing preference for frozen and dried blueberries has also contributed to market growth, as they offer an extended shelf life and year-round availability.
Italy (CAGR: 6.0%)
Italy's blueberry market is expanding as both fresh and frozen options become more accessible. Hypermarkets and online grocery platforms are making it easier for consumers to purchase blueberries throughout the year. Imports from the USA and Spain are increasing, ensuring a steady supply for the growing demand in Italian households and food industries.
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Emerging Startups
Several startups are focusing on innovation, sustainable practices, and targeting niche segments. Companies such as Blueberry Ventures and Grower’s Select are emerging as a market disruptor.
As these startups encourage prioritize vertical farming and hydroponic cultivation techniques to optimize space, reduce water usage, and ensure year-round production of high-quality blueberries. Their efforts to meet the growing demand for fresh, local, and sustainably grown produce in urban areas, reducing the carbon footprint of transportation and offering consumers fresher options.
Furthermore, these startups are focusing on organic and pesticide-free products, which tap into the growing consumer preference for natural and clean food sources. By emphasizing health benefits, convenience, and sustainability, they position themselves as alternative options to larger, more established companies.
Key Market Players
- Sanlucar Fruit SLU
- Surexport Compania Agraria SL
- North Bay Produce Inc
- Agrovision Corp
- Agroberries SpA
- Costa Group Holdings Ltd
- Qualiprim
- Zalar Agri Sarl
- Naturipe Farms LLC
- RIKA
Blueberries Market Segmentation
By Product Type:
In terms of product type, the market is segmented into fresh, frozen, dried, puree, powder, and juice concentrate.
By End-use:
In terms of end-use, the market is segmented into B2C, bakery, beverages, dairy products, pharmaceuticals, and cosmetics.
By Cultivation Method:
In terms of cultivation methods, the market is segmented into conventional, organic, wild-harvested, greenhouse, hydroponic, and vertical farming.
By Distribution Channel:
In terms of distribution channel, the market is segmented into B2B, Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, and Online Retail.
By Region:
In terms of region, the market is segmented into North America, Europe, Asia Pacific, and Middle-East and Africa.
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