Dublin, Feb. 20, 2025 (GLOBE NEWSWIRE) -- The "Vietnam Advertising Market | Growth, Companies, COVID-19 IMPACT, Size, Trends, Share, Forecast, Revenue, Analysis, Industry & Value: Market Forecast By Type And Competitive Landscape" report has been added to ResearchAndMarkets.com's offering.
Vietnam Advertising Market size is anticipated to grow at a CAGR of 12.1% during 2024-2030
Vietnam advertising market is set for robust growth, driven by rising digital engagement and shifting media consumption. With over 90% of the urban population owning TVs, traditional media still has a strong foothold. However, smartphone penetration over 84% and internet usage at 78.1% highlight the growing importance of mobile and digital advertising, particularly among the young population.
During 2020-2023, Vietnam advertising market was shaped by the COVID-19 pandemic and changing media consumption patterns. Economic uncertainty led to reduced ad spend, but digital and OTT advertising saw strong growth. The advertising industry experienced a solid recovery in the first half of 2021, with total ad spend increasing by 19.7% compared to the same period in 2020.
By 2022, revenue from OTT services reached $15.8 million, while pay TV revenue grew, totaling $192.31 billion with 16.9 million subscribers. Digital advertising benefitted from a shift to home viewing, with connected TV ad spend reaching $21.42 million in 2022. Foreign ad firms navigated regulatory hurdles, relying on local partnerships to execute campaigns.
Platforms like Facebook, Instagram, YouTube, and Zalo are increasingly popular, especially among the 18-24 age group. OTT services are growing rapidly, with Netflix reaching over 2 million users by 2023. As digital consumption continues to rise, advertisers will have more opportunities to reach a highly engaged, tech-savvy audience, further accelerating growth of Vietnam advertising market.
Market Segmentation By Type
Mobile advertising in Vietnam is flourishing due to increased smartphone and internet accessibility, altering consumer habits favoring mobile engagement, advanced targeting capabilities, the emergence of engaging ad formats, and the escalating presence of e-commerce on mobile platforms. These elements combine to underscore the pivotal role of mobile advertising in the marketing strategies of businesses aiming to efficiently reach their target audience.
Key Attractiveness of the Report
- 10 Years Market Numbers.
- Historical Data Starting from 2020 to 2023.
- Base Year: 2023
- Forecast Data until 2030.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- Vietnam Advertising Market Overview
- Vietnam Advertising Market Outlook
- Vietnam Advertising Market Forecast
- Historical Data and Forecast of Vietnam Advertising Market Revenues for the Period 2020-2030F
- Historical Data and Forecast of Vietnam Advertising Market Revenues By Types, for the Period 2020-2030F
- Vietnam Advertising Market Trends
- Industry Life Cycle
- Porter's Five Force Analysis
- Market Drivers and Restraints
- Key Performance Indicators
- Market Opportunity Assessment
- Vietnam Advertising Market Revenue Ranking, By Top 3 Companies
Companies Featured
- AXJ International Pte Ltd
- MullenLowe Group
- Happiness Saigon
- Moblaze
- Vero
- EloQ Communications
- Matterhorn Communications
- Dentsu Creative
- SJK Advertising JSC
- Ogilvy & Mathers
- TBWA Group
Key Topics Covered:
1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of The Report
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Vietnam Advertising Market Overview
3.1. Vietnam Advertising Market Revenues, 2020-2030F
3.2. Vietnam Advertising Market- Industry Life Cycle
3.3. Vietnam Advertising Market Porter's Five Forces
4. Vietnam Advertising Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5. Vietnam Advertising Market Trends & Evolution
6. Vietnam Advertising Market Overview, By Types
6.1 Vietnam Advertising Market Revenue Share, By Types, 2023 & 2030F
6.2 Vietnam Advertising Market Revenues, By Types, 2020-2030F
6.2.1 Vietnam Advertising Market Revenues, By Television, 2020-2030F
6.2.2 Vietnam Advertising Market Revenues, By Print, 2020-2030F
6.2.3 Vietnam Advertising Market Revenues, By Radio, 2020-2030F
6.2.4 Vietnam Advertising Market Revenues, By Outdoor, 2020-2030F
6.2.5 Vietnam Advertising Market Revenues, By Internet, 2020-2030F
6.2.6 Vietnam Advertising Market Revenues, By Mobile, 2020-2030F
6.2.7 Vietnam Advertising Market Revenues, By Cinema, 2020-2030F
7. Vietnam Advertising Market- Key Performance Indicators
8. Vietnam Advertising Market- Opportunity Assessment
8.1 Vietnam Advertising Market Opportunity Assessment, By Types (2030F)
9. Vietnam Advertising Market Competitive Landscape
9.1 Vietnam Advertising Market Company Revenue Ranking
9.2 Vietnam Advertising Market Key Companies Competitive Benchmarking, By Operating Parameters
10. Company Profile
10.1 AXJ International Pte Ltd
10.2 MullenLowe Group
10.3 Happiness Saigon
10.4 Moblaze
10.5 Vero
10.6 EloQ Communications
10.7 Matterhorn Communications
10.8 Dentsu Creative
10.9 SJK Advertising JSC
10.10 Ogilvy & Mathers
10.11 TBWA Group
11. Key Strategic Recommendations
For more information about this report visit https://www.researchandmarkets.com/r/epj85p
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
