Dublin, May 06, 2025 (GLOBE NEWSWIRE) -- The "Heated Tobacco Products Market Size, Share & Trends Analysis Report By Product (Stick, Leaf), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025 - 2030" report has been added to ResearchAndMarkets.com's offering.
The global heated tobacco products market size is expected to reach USD 898.86 billion by 2030, registering a CAGR 63.2% from 2025 to 2030.
The growth is driven by rising consumer demand for reduced-risk tobacco products as they are claimed to be less harmful to health. Moreover, rise in marketing campaigns coupled with easy product approvals by the U.S. Food and Drug Administration (FDA) and the equivalent governing bodies from Europe and Asia is anticipated to fuel the product demand.
The market is driven by high growth of tobacco sector in Asia and North America. Rise in middle class population coupled with increasing disposable income is projected to drive the demand for Heated Tobacco Products (HTPs). Rising awareness regarding healthy lifestyle and availability of healthier alternatives is anticipated to drive the market growth. Moreover, growing purchasing power of consumers is anticipated to drive the adoption of both stick and leaf products over the forecast period.
Leading manufacturers operating in U.S., Italy, Germany, Croatia, and South Africa among others countries engage in product launches with increasing focus on specialty and premium HTPs. Advertising campaigns, rising number of tobacco shops, and marketing strategies by the FDA itself are anticipated to create growth opportunities for the heated tobacco products market.
North America is anticipated to rise due to rising consumer awareness along with growing product launches from the leading manufacturers. Asia Pacific, on the other hand, is anticipated to witness significant rise in product demand on account of the ban on E-cigarettes in the key countries. Rising investments from leading players are anticipated to create growth opportunities in the regional market during the forecast period.
Manufacturers engage in product launches and expanding their manufacturing capacity gain greater market share. Key players including Philips Morris International, Japan Tobacco International, and British American Tobacco engage in business strategies, such as acquisitions, mergers, online sales, and capacity expansion.
Heated Tobacco Products Market Report Highlights
- The stick segment accounted for the largest revenue share of 72% in the heated tobacco products industry in 2024. The rising adoption of HTPs among modern consumers and their perception as a premium and less risky option has led to the increased production of heated tobacco sticks.
- The online segment is expected to advance at the fastest CAGR during the forecast period in this industry. Online platforms allow consumers to purchase heated tobacco devices and accessories anywhere and anytime, and it is more convenient than having to visit physical stores with limited operating hours.
- Asia Pacific accounted for a dominant revenue share of 68.9% in the global market for heated tobacco products in 2024. High smoking rates in regional economies such as Japan and China have resulted in increasing concerns about the health risks associated with conventional cigarettes.
- The heated tobacco products market is highly competitive in nature with the presence of major players including Philips Morris International, Japan Tobacco International, and British American Tobacco.
- Manufacturers focus on new product launches, capacity expansion, and product innovation to estimate existing and future demand patterns from the upcoming product segments
Key Topics Covered:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Heated Tobacco Products Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.4. Industry Analysis Tools
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Heated Tobacco Products Market: Product Estimates & Trend Analysis
5.1. Heated Tobacco Products Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
5.3.1. Stick
5.3.2. Leaf
Chapter 6. Heated Tobacco Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Heated Tobacco Products Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
6.3.1. Offline
6.3.2. Online
Chapter 7. Heated Tobacco Products Market: Regional Estimates & Trend Analysis
7.1. Heated Tobacco Products Market: Regional Outlook
7.2. Regional Marketplace: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
Chapter 8. Heated Tobacco Products Market: Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- BAT
- Philip Morris Products S.A.
- JT International S.A.
- PAX Labs, Inc.
- Vapor Tobacco Manufacturing LLC
- Shenzhen Yukan Technology Co., Ltd.
- KT&G Corp.
- China National Tobacco Corporation
- Imperial Brands plc
- Altria Group, Inc.
For more information about this report visit https://www.researchandmarkets.com/r/weddjs
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