Dublin, May 23, 2025 (GLOBE NEWSWIRE) -- The "Streaming Sports in the United States: The Fan Experience" has been added to ResearchAndMarkets.com's offering.
The video services market is undergoing a significant transformation, particularly in the realm of sports media. The shift from traditional pay-TV to streaming services has revolutionized the way sports fans engage with their favorite teams and watch live matches, even out-of-market. However, this change has brought about a more fragmented fan experience. Sports teams and leagues are now leveraging multiple platforms to maximize revenue by selling broadcast rights across different streaming and pay-TV services within the same season.
Recent studies have highlighted the growth of sports streaming services and analyzed their role as a key driver for the adoption of general-purpose streaming services, especially those holding significant sports rights packages. The research focuses on identifying major pain points in the sports fan experience and quantifying consumer sports viewing habits both during and outside of the season. By examining these trends, the study also assesses the consumer appeal of new interactive fan experiences and gauges the public's willingness to pay for innovative sports streaming models.
Several industry players are capitalizing on these opportunities. Streaming giants such as Disney+, Amazon Prime Video, and Netflix are increasingly investing in acquiring sports rights to attract and retain subscribers. Concurrently, niche sports streaming services are emerging, offering specialized content that caters to specific sports or teams, thus providing fans with targeted viewing options.
The competitive landscape is evolving rapidly as market players seek to differentiate themselves by enhancing user engagement and offering unique viewing experiences. Interactive features, like real-time stats, behind-the-scenes commentary, and customizable viewing options, are becoming vital components of sports streaming services, elevating the overall fan experience.
As the industry continues to evolve, companies face the challenge of balancing revenue generation with delivering a seamless and satisfying user experience. With the proliferation of platforms and the competition for exclusive sports content intensifying, the landscape is primed for further innovation and change. The ongoing transformation of the video services market signifies a new era for sports media, where adaptability and consumer-centric strategies are crucial for success.
Key Topics Covered:
Video Services Ecosystem
Sports Viewer Segments
Executive Summary
- Streaming is Transforming Sports Broadcasting
- Penetration of Traditional vs. OTT Video Services
- Method of Accessing Sports Video Content
Key Video Market Trends
- Penetration of Traditional vs. OTT Video Services
- Adoption of vMVPD Service
The Sports Viewer Base
- Types of Video Content Typically Watched
- Sports-Specific D2C Service Subscriptions Overall
The Sports Viewing Experience
- Frequency of Watching Sports Content, by Content Format
- Sports Formats Viewed Weekly, by Age
Subscriber Acquisition & Retention
- Drivers to Subscribe to Sports-Specific D2C Services
- Streaming Sports Subscription Drivers by Major Sports OTT Services
Concept Testing: Streaming Sports Models
- Preferred Live Sports Streaming Package
- Preferred Live Sports Streaming Package by Sports Viewer Segments
Interactive Sports Viewing & Betting
- Engagement with Interactive Features While Watching Live Sports
- Sports Betting While Watching Live by Sports Fan
Appendix
- Demographic Breakdown of Sports Viewer Segments
For more information about this report visit https://www.researchandmarkets.com/r/f6e3i2
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