LONDON, Dec. 04, 2025 (GLOBE NEWSWIRE) -- Forget the usual tourist traps - Brits are sleepwalking past some of the UK’s most charming (and often best value!) staycation spots.
New data from KAYAK, the world’s leading travel search engine, reveals the UK’s least-searched or ‘Not Hot’ destinations, and they’re packed with history, culture and mega bargain potential.
While the internet obsesses over the usual tourist traps like Edinburgh, Bath, and the Lake District, these underrated gems are quietly serving up castles, coastlines, culture and cracking local food - without the crowds to contend with.
From sipping local cider in Worcester, to set-jetting in Bolton, aka the ‘Hollywood of the North’, KAYAK’s UK ‘Not Hot’ list reveals the places Brits are overlooking (for now):
KAYAK’S LEAST-SEARCHED UK DESTINATIONS
- Worcester, West Midlands
- Salford, North West England
- Lancaster, North West England
- Telford, West Midlands
- Hastings, East Sussex
- Caernarfon, North Wales
- Shrewsbury, West Midlands
- Doncaster, Yorkshire and the Humber
- Colchester, Essex
- Bolton, Greater Manchester
Find out more about why you need these overlooked destinations on your 2026 travel list, visit KAYAK’s blog post here.
For more information and imagery, please contact Irina Riabovol at pr_emea@kayak.com.
About KAYAK
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. Trusted by millions of travellers, the KAYAK app makes travel planning seamless on iOS and Android, and we also support business travellers with our corporate travel solution.
