Dublin, Dec. 12, 2025 (GLOBE NEWSWIRE) -- The "Packaged Rice Snacks Market - Global Forecast 2025-2032" has been added to ResearchAndMarkets.com's offering.
The packaged rice snacks market is experiencing a profound transformation, driven by shifting consumer preferences, evolving supply chain landscapes, and the thrust of digital innovation. These factors present both strategic opportunities and challenges for industry leaders globally, making it vital for stakeholders to stay informed and proactive in this dynamic sector.
Market Snapshot: Growth and Future Outlook
In recent years, the packaged rice snacks market has expanded from USD 5.23 billion in 2024 to USD 5.48 billion in 2025, with projections indicating a CAGR of 5.07%, reaching USD 7.77 billion by 2032. With increasing consumer interest in healthier lifestyles and product innovation, the market continues to evolve, driven by innovative flavor solutions and diverse product offerings. As digital and direct-to-consumer channels gain traction, manufacturers are poised to enhance market penetration significantly.
Market Segmentation & Scope
- Product Types: The market is segmented into puffed rice snacks, rice cakes, rice chips, rice crackers, and rice noodles, catering to varied sensory preferences and versatile consumption occasions.
- Flavor Profiles: The demand spans savory, spicy, and sweet flavors that broaden the market appeal and meet diverse consumer taste expectations.
- Packaging Solutions: Options include bulk, multi-serve, and single-serve packs, striking a balance between cost-efficiency and consumer convenience needs.
- Distribution Channels: These encompass offline retail and online platforms, with the latter offering personalized consumer engagement and convenience.
- Regional Markets: Key regions include the Americas, Europe, Middle East & Africa, and Asia-Pacific, each presenting unique opportunities and challenges.
- Key Players: The competitive landscape features significant players such as Agrino, Annie Chun's, Calbee, Dang Foods, Kameda Seika, and many more.
Key Takeaways for Senior Decision-Makers
- There is a clear shift in consumer preference towards healthier snacking options, prompting investments in whole-grain and functional rice varieties.
- Sustainable packaging is becoming crucial, with recyclable and compostable options gaining favor, especially among younger consumers.
- The expansion of e-commerce and data-driven marketing strategies allows brands to anticipate trends and streamline product launches.
- Collaboration between established brands and tech-driven startups boosts innovation and niche market opportunities.
- Companies adopting digital supply chain technologies and cross-regional sourcing remain resilient against policy changes and price volatility.
Why This Report Matters: Strategic Value for Decision-Makers
- Gain an in-depth understanding of growth drivers at a segment level to direct product development and investment strategies effectively.
- Benchmark competitive strategies globally and regionally, identifying partnership opportunities and market entry strategies.
- Stay abreast of regulatory changes and retail dynamics by exploring regional variations, digital trends, and supply chain strategies.
Key Attributes
| Report Attribute | Details |
| No. of Pages | 197 |
| Forecast Period | 2025-2032 |
| Estimated Market Value (USD) in 2025 | $5.48 Billion |
| Forecasted Market Value (USD) by 2032 | $7.77 Billion |
| Compound Annual Growth Rate | 5% |
| Regions Covered | Global |
Market Insights
- Rising consumer demand for high-protein fortified rice snacks with clean-label ingredients
- Growing popularity of globally inspired spice blends in gourmet rice-based snack launches
- Increased adoption of sustainably sourced rice and recyclable packaging in snack lines
- Development of functional rice snacks infused with prebiotics and plant-based proteins
- Expansion of direct-to-consumer subscription services for customized rice snack assortments
- Integration of e-commerce platforms and social media marketing driving rice snack sales
- Demand surge for allergen-free and gluten-free rice crisps catering to niche dietary needs
- Innovation in extrusion and air-puffing technologies to improve rice snack textures
The companies profiled in this Packaged Rice Snacks market report include:
- Agrino
- Annie Chun's, Inc.
- Bakali Foods
- Biscuit Holding SAS
- Calbee, Inc.
- Dang Foods Company
- Das Foodtech Pvt. Ltd.
- Element Snacks Inc.
- Hunter Foods LLC
- IWATSUKA CONFECTIONERY CO.,LTD.
- Kameda Seika Co., Ltd.
- Kanom Sakol Co., Ltd.
- Kellanova by Mars Incorporated
- LOTTE Corp.
- Lundberg Family Farms
- Mochikichi Co.,Ltd.
- Namchow Group
- Nature's Path Foods, Inc.
- Nissin Foods Holdings Co., Ltd.
- Nongshim Co., Ltd.
- ORION CORP
- PepsiCo Inc.
- Popchips by MADON PURE FOODS PVT LTD
- Promina by PT INDOFOOD SUKSES MAKMUR Tbk
- RACIO, s.r.o.
- Riceworks by Wholesome Goodness, LLC
- SanoRice Holding BV
- SunRice by Ricegrowers Limited
- Swees Plant Based Foods Co., Ltd.
- Thai-Nichi Industries Company Limited
- Umeya Inc.
- Urmatt Ltd.
- Vital Health Foods
- WANT WANT Holdings Ltd.
- Wide Faith Foods Co Ltd.
For more information about this report visit https://www.researchandmarkets.com/r/lok6iy
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