Chicago, Feb. 05, 2026 (GLOBE NEWSWIRE) -- The global point-of-use water treatment systems market was valued at 17.39 billion in 2024 and is expected to reach US$ 38.72 billion by 2033, growing at a CAGR of 10.51% from 2025 to 2033.
The point-of-use water treatment systems market is shaped by mounting contamination levels, heightened consumer vigilance, and a rising spectrum of advanced purification models. According to the latest U.S. Geological Survey data, about 52% of tap water nationwide contains varying forms of per- and polyfluoroalkyl substances (PFAS), prompting many households and businesses to seek immediate, on-site filtration. Meanwhile, urbanization worldwide has boosted a 30% increase in total dissolved solids across several major water sources, underscoring the pressure on centralized treatment plants. Compared to these challenges, the World Health Organization reports that 80% of wastewater globally is still discharged without sufficient pollution removal. Against this backdrop, point-of-use systems are emerging as expedient solutions to guarantee safer water at the final consumption point.
Request Sample PDF Copy: https://www.astuteanalytica.com/request-sample/point-of-use-water-treatment-systems-market
Governments and NGOs Boost Point-of-Use Water Systems in Underserved Regions
Despite these advancements, the point-of-use water treatment systems market faces competition from bottled water and emerging options like atmospheric water generators and micro-scale community treatment setups. Bottled water remains popular due to immediate availability and perceived convenience, creating a substantial hurdle for point-of-use solutions. Nonetheless, philanthropic organizations and government initiatives continue to introduce point-of-use water treatment systems in underserved regions, where centralized treatment fails to meet growing demand. The pairing of innovation, such as multi-stage filtration with UV sterilization and targeted consumer education, helps dispel misconceptions and highlight the long-term benefits of in-home purification. Looking ahead, growing health concerns, stricter environmental regulations, and heightened awareness of contamination issues will likely reinforce the critical role of point-of-use water treatment systems around the globe.
Rapid Industrial Expansion and Contaminated Water Sources Accelerate Point-of-Use Filtration Adoption
The escalating issue of water contamination, primarily boosted by industrial pollution and rapid urbanization, has become a critical factor propelling the growth of the point-of-use water treatment systems market. As of 2025, the U.S. Geological Survey reports that about 52% of the nation's tap water contains one or more types of per- and polyfluoroalkyl substances (PFAS), a significant increase from 45% in 2023. This alarming statistic highlights the pervasive nature of these "forever chemicals" in our water supply, highlighting the urgent demand for effective treatment solutions at the point of consumption. Furthermore, a complete global study conducted in 2024 revealed that urbanization is closely linked with a 30% increase in total dissolved solids and metal ions in water bodies, coupled with a 25% reduction in dissolved oxygen levels critical for aquatic life.
The impact of industrial pollution on water quality has been further exacerbated by the expansion of manufacturing sectors in developing countries in the point-of-use water treatment systems market. A 2025 report by the World Health Organization (WHO) indicates that more than 80% of wastewater resulting from human activities is discharged into rivers or seas without any pollution removal, significantly higher than the 70% reported in 2020. This trend is specifically pronounced in rapidly industrializing nations, where regulatory frameworks often lag behind economic growth. Consequently, the demand for point-of-use water treatment systems has surged, with adoption rates in urban areas of developing countries increasing by 35% between 2023 and 2025. This growth is boosted not only by concerns over water quality but also by the inadequacy of centralized water treatment infrastructure to keep pace with rapid urbanization and industrial expansion.
Flexible, Portable, and Affordable: Countertop Filters Emerge as the Go-To Solution for Safe Tap Water
Countertop filters dominate the po point-of-use water treatment systems market due to their unparalleled convenience and accessibility. These systems require no permanent installation, allowing easy setup and relocation, which aligns with modern consumers’ desire for flexibility. Their rapid deployment addresses urgent concerns about emerging contaminants such as PFAS and microplastics, which were detected in U.S. tap water after 6% of utilities reported health-based violations in 2019. By mid-2025, countertop filters like the Rorra Countertop System (certified by NSF) have gained traction for safely targeting more than 50 contaminants, appealing to health-conscious households concerned about aging infrastructure. According to an analysis, these filters deliver “the cleanest, freshest-tasting water” at a fraction of the cost of bottled water, encouraging long-term savings. Their affordability and compact design also make them ideal for renters or those with limited kitchen space, further amplifying adoption.
The technological simplicity of countertop systems decreases upfront costs, especially compared to under-sink or whole-house systems, while still delivering reliable filtration in the point-of-use water treatment systems market. Consumer testing by multiple outlets confirms their effectiveness, fostering trust in brands that prioritize transparency. Additionally, the growth rate of 9% expected in the global market is fueled by rising demand for portable solutions. Countertop systems address this without compromising performance, making them a gateway product for households skeptical of tap water quality but hesitant to invest in complicated setups.
Community-Led Water Safety Initiatives Surge in Canada as Rural Nitrate Contamination Prompts Action
North America, with more than 38% market share in the point-of-use water treatment systems market, reflects a notable focus due to mounting concerns over aging infrastructure and chemical contamination. More than 1,200 municipal advisories issued in the United States this year have highlighted detectable levels of lead and other toxins in local pipelines, spurring household-level adoption. Meanwhile, more than 14,000 school districts across North America have introduced dedicated water filtration programs to address environmental guidelines that flagged high copper content in older facilities. Also, about 8,000 community-driven water safety initiatives have emerged in rural Canada alone, aiming to mitigate agricultural runoff that has historically been linked to nitrate issues in well water.
Point-of-Use Water Treatment Systems Market Major Players:
- Pentair PLC
- A.O. Smith Corporation
- Brita LP
- Kent RO Systems Ltd.
- Honeywell International Inc.
- Panasonic Corporation
- Unilever PLC
- LG Electronics Inc.
- Coway Co., Ltd.
- Best Water Technology AG (BWT)
- Toray Industries, Inc.
- Eureka Forbes Ltd.
- Tata Chemicals Ltd.
- Culligan International Company
- Whirlpool Corporation
- GE Appliances (a Haier company)
- Ecowater Systems LLC
- Aquafresh RO
- Hindustan Unilever Limited
- 3M Purification Inc.
- Other Prominent Players
Key Market Segmentation:
By Product Type
- Countertop Filters
- Under-the-Sink Filters
- Faucet-Mounted Filters
- Pitcher Filters
- Water Dispensers
- Portable Filters
- Others
By Technology
- Reverse Osmosis (RO)
- Ultrafiltration (UF)
- Distillation
- UV Sterilization
- Ion Exchange
- Filtration
- Others
By End Users
- Residential
- Commercial
- Hotels & Restaurants
- Office Buildings
- Healthcare Facilities
- Educational Institutions
- Retail Establishments
- Industrial
- Food & Beverage
- Pharmaceutical
- Chemical
By Distribution Channel
- Online Retail
- Offline Retail
- Supermarkets & Hypermarkets
- Specialty Stores
- Independent Retailers
- Direct Sales
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
For more information about this report visit: https://www.astuteanalytica.com/industry-report/point-of-use-water-treatment-systems-market
About Astute Analytica
Astute Analytica is a global market research and advisory firm providing data-driven insights across industries such as technology, healthcare, chemicals, semiconductors, FMCG, and more. We publish multiple reports daily, equipping businesses with the intelligence they need to navigate market trends, emerging opportunities, competitive landscapes, and technological advancements.
With a team of experienced business analysts, economists, and industry experts, we deliver accurate, in-depth, and actionable research tailored to meet the strategic needs of our clients. At Astute Analytica, our clients come first, and we are committed to delivering cost-effective, high-value research solutions that drive success in an evolving marketplace.
Contact Us:
Astute Analytica
Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World)
For Sales Enquiries: sales@astuteanalytica.com
Website: https://www.astuteanalytica.com/
Follow us on: LinkedIn | Twitter | YouTube
