MONTREAL, Oct. 26, 2026 (GLOBE NEWSWIRE) -- Potloc announced its journey to becoming an end-to-end agentic research platform. It mapped every step of a quantitative study and is rebuilding each one around agentic AI. Agents and automated workflows already run over 85% of the steps, while the remainder is either on track for early 2027 or stays human by design. To date, the time from contract to insights has already dropped by days.
Decision-makers often have deadlines measured in days, but proper scoping, questionnaire design and data cleaning take time. Rather than adding AI to one part of its workflow, Potloc has redesigned the entire end-to-end process with an AI-first approach, in an aim to tackle this recurring speed tradeoff.
Agentic benefits
- Instant scoping. More precise feasibility estimates mean less time and budget spent on revisions.
- Instant questionnaire scripting. Automations set logic, length of interview and eligibility, so surveys are scripted in as little as an hour instead of a day.
- Earlier fieldwork. Quality checks and validation run automatically, kicking off fieldwork sooner. Data is available as soon as the first answers come in.
- Instant reporting. Detailed reports are ready in minutes instead of hours, complete with charts and detailed explanations.
Potloc’s agents are built on ten years of execution data, including how thousands of studies were scoped, programmed, fielded, cleaned and delivered. This foundation lets them go further than general-purpose AI, and it grows with every survey project run on the Potloc platform. While agents handle the build and enforce research best practices, real, verified respondents still answer every survey. Respecting its “human-in-the-loop” principle Potloc’s in-house researchers review everything before deployment and own the few key decisions that matter most on each project.
“AI models have already extracted the world’s public knowledge,” said Rodolphe Barrere, CEO of Potloc. “The next frontier is private knowledge, which lives in people’s heads: real-life experiences, brand perceptions, shifting opinions, buying intent.
“Accessing private knowledge has always been limited by the labor required to conduct research. However, by making every step of quantitative research agentic, Potloc is facilitating access to this knowledge.
“The research industry is going through a generational change from tech-based to agentic-led, but it will need a reliable infrastructure to run on. Potloc is that infrastructure.”
About Potloc
Potloc is the leading agentic quantitative research platform with integrated supply, helping leading consulting and private equity firms make high-stakes decisions. With hubs in New York, Paris, London and Montreal, Potloc has supported 500+ global firms.
Media contact
Tania Testa
Marketing Director, Potloc
tania.testa@potloc.com
