Two Distinct Waves of Year-End Reward Spending

Bar charts showing loyalty incentives peaking at 193% of baseline in November and employee rewards peaking at 742% of baseline in December, 2025.

Loyalty incentive spending peaks first, rising to 193% of the January–October average in November, while employee reward spending peaks last and hits hardest, reaching 742% of baseline in December. (Source: Giftbit 2025 platform data)

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Giftbit

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