Grounded in new consumer research, the campaign taps Katie Sturino, author and social media persona, to reframe at-home hair color as a confidence-building experience, debuting with a “man-on-the-street" video and an AI-powered Dare Textline.
Grounded in new consumer research, the campaign taps Katie Sturino, author and social media persona, to reframe at-home hair color as a confidence-building experience, debuting with a “man-on-the-street" video and an AI-powered Dare Textline.